Stahl Lumber Company in Big Expansion

Softwood Division fo Be Locof ed at Former Hsrdwoods Concentrsted at Ecrsf

Announcement was made last month by Floyd Scott, wholesale lumber executive of Los Angeles, that the wholesale distribution service of Western Mill and Lumber Company and Stahl Lumber Co., Inc., would be combined, effective March 1, 1962. Under the expansion program the firm will continue as Stahl Lumber Company, Inc., handling a full line of West Coast softwoods, imported and domestic hardwoods and a complete custom milling service by Quality Planing Mill.

Milan A. Michie has been named vice president and general manager, according to Scott, who continues as president of the combined distribution concern.

Kenneth W. Tinckler, an executive of the firm for many years, will manage the hardwood' division at 3855 East Washington Boulevard.

I\Iichie will establish general offices at the softwood yard located at 4230 Bandini Boulevard, in the heart of the Los Angeles central manufacturing district.

\Alarren Matteson has been elected assistant secretary-treasurer, comptrol-

Plon] of western Mitt and Lum$s1WashingtonBovlevard Site

Scott. "At our Bandini Boulevard location we shall carry full yard stock of all species of West Coast softwoods, including Douglas fir, pine, hemlock and spruce, as well as redwood and specialty items."

The hardwood yard, located at 3855 E. Washington Boulevard, will continue to stoCk a full line of all domestic and irnported hardwoods for the exact reouirements of retail lumber dealers, it was said.

ler and credit manager of the new operation.

Veteran mill operator Bill Hoglund has been appointed general manager of Quality Planing Mill; this division of the operation will remain Bandini plant, it was said.

"We shall concentrate on fast, efficient LCL service from both Yards and direct shipments," said general manaser Michi6. "We intend to build a clo-se-knit organization second to none, and by cirrying a full lige of all demand items, exPect to otter a service that will be toP flight."

"We shall now be able to complete service to Southern nia dealers and industrial at the offer a Califorusers of hardwoods and softwoods." stated Mr.

The new firm expects to expand its sales effort to include, not only all of Southern California. but Arizona and Nevada as well.

Quality Planing Mill, under the management of Bill Hoglund, will concentrate on specialty milling for the trade and rvill operate as a separate unit.

Los Angeles Wood Promotion Group Established

The first meeting of Los Angeles Lumber Joint Action Committee took place at The University Club on February 1.

The group will be known as the Lumber Jac's and will be active in local promotion of lumber and wood products.

Wayne Mullin of Mullin Lumber Company was selected as chairman, William Hanen of Al Peirce Lumber Company as vice-chairman.

Four active committees have been established and will be under the guidance of the following men: Wilbur Barr, Barr Lumber Company, Santa Ana, Wood School and Church Promotion; Thomas J. Fox, Fisher Lumber Company, Santa Monica, Industry Education; James Forgie, Robert S. Osgood, Inc., Advertising and Publicity; and Richard Lloyd, Ed Fountain Lumber Companyl Building Code.

Local wood promotion programs, firmly established in the major metropolitan areas, will greatly augment the effectiveness of the National Wood

Promotion Program in bringing increased tangible benefits to the "grass roots" level.

Activities of the National Wood Promotion Program are directed toward four key groups having major influence in the selection and sales of building materials. They are the consumer, or home-buying public; architects, engineers and specifiers; contractors, home builders and tract developers; and church and school officials.

In addition, there are the building officials, government purchasing agencies and potential building owners and others who will qualify in the various localities.

All of these target audiences can be reached far more effectively through the personal touch and home town atmosphere of a local program's actMtleS.

The commensurate benefits that will accrue to the local sponsors are threefold : greater prestige, individually and collectively; direct monetary return through increased sales; and a sense of "belonging" through local participating in a dynamic nation-wide proqfam.

- Above all, local orgar.rization and activity crosses all boundaries and brings all local segments associated rvith the industry together with one goal-to promote wood use at the local level.

Lyle Brewsler Joins Hobbs-Wsll Sqles Sfqfr

Announcement was made last month that Lyle Brewster, lvell known Southern California lumber salesman, had been made a member of the HobbsWall Lumber Company sales staff for the southern territory, including Arizona.

He will be associated with Don Muller, veteran lumberman of the firm and senior member of the southland staff who has been identified in wood products sales for more than 15 years.

Breu'ster has a rvide following in the industry and has been covering the retail dealers since the close of \\rorld \A/ar II.

*WE RIDE ALONE... And We Like It That Way."

We've been travelin' alone for nigh onto 45 years, and we'd like to say it's the only way to do it. We've made a lot of friends in this good old industry, and we deal with only the top suppliers and the best mill sources. We dont have none of them big time manufacturin' folk pushin' us around neither. What we're tryin'to tell you is you can trust us. You just naturally know that you're goin'to get the best there is in quality merchandise. You can call on us any time, pardner. And you can be sure that we'll get you the material thatt best suited to what you need. So, yell our name, and you'll see the FASTEST SERVICE IN THE TERRITORY ON:

The best in softwood. and lurdwood Phlwood Formica Monkegpod Plguood, , . and. Masonite Brand Hardboard, 955 South