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BOX 665 ARCATA, CAIIF.

Redwood

SALES OFFICE: 928 H Street

VAndyke 2-O3l I TWX: ARC 17 DOUGTAS FIR

GIUATITY BAND . SAWN IU'I'IBER, DEPENDABLE SERVICE rRUCK & TRAITER

CARGO

Henry M. Hink

I lO7 frlerchanis Exchange Bldg.

Son Froncisco, Galifornio

Phone: YUkon 6-5421

Redwood Producers Huddle With Pqinl Mqnufqciurers

fillllS ond PTANING MILL

Smirh River, Golifornio

San F'rancisco, Calif.-Research representatives of major redwood mills and leading paint manufacturers huddled in San I'rancisco last week to discuss ways of making life easier for the home builder and the homeowner.

The meeting was sponsored by the California Redwood Association and its member redwood mills. Attending were 38 technical representatives of some 20 leading flnish manufacturing companies; and research and sales promotion officials of the redwood industry and the California Redwood Association.

Purpose of the meeting' was to explore possible ways in which the redwood lumber and paint manufacturing industries could work together in developing and testing exterior redwood finishes that would provide a longer service before refinishing became necessary, and that would make refinishing easier. Also discussed was the development of interior natural finishes more resistant to both marring and fading.

Chairman of the meeting was Nicholas V. Poletika, of F.ort Bragg, Research Vice President for Union Lumber Company. William A, Dost, Research Division Manager for the California Redwood Association, summarized the objectives of the redwood industry.

The heaviest known wood in the world, according to the National Lumber Manufacturers Association, is black ironwood, native to t}te West Indies and the Florida Keys. The lightest wood is believed to be tano, found in Siam and the Malayan Peninsula.

Fqr West Fir Soles Co. 2285o. Beverly Drive Beverly Hills, Golif.

BRqdshow 2-4353

GReswiew 5-6634

NAHB to Hold Morketing Seminnr

Washington-The National Association of Home Builders announced today that it will sponsor a Marketing Seminar in Denver, Colorado, April 5, 6, and 7.

William Molster, director of the Marketing Services Department of the NAHB, said the Seminar will be fourth in a series on merchandising and the first to be held in the West. Sessions will be held at the Denver Hilton Hotel.

Of the three Marketing Seminars held in the past, two were in Washington and one in Chicago. All three drew tremendous numbers. Molster said the size of the group is limited to permit every reg'istrant an oppdrtunity to participate actively.

The format of the Denver seminar will follow the one which proved highly successful at the others, Molster said. Builders or builder-oriented authorities will speak at morning sessions and the registrants wiU divide into small discussion g:roups for the afternoon programs.

Those attending the Seminar will be divitted by the volume at which they build and the price range in which they are active. Each discussion group will be led by two builders, pre-selected and trained in discussion leadership.

Wood siding is still the leading exterior finish for American homes, reports the National Lumber Manufacturers Association. A type and grade of wood siding can be found for every pufpose. It is lorv in cost from the standpoint of material and installation and can withstand all extremes in climate.

(Tell them Aou saa it in The California Lumber Merchant)

Lumber Wohines Entertqin Bosses At Steqk Luqu In Rodger Young Heiou

It was Hawaiian nite in full bloom when the lumber wahines entertained the kanes at a wonderful luau on the evening of February 8th at the world famous Rodger Young Auditorium. More than a hundred "top Bananas" attended, escorted by members of Hoo-Hoo-Ette Club 1. Loraine Theetge, a Hawaiian Kamaaina, assisted by her committee members, completed all arrangements, attractive decorations and leis presented to wahines and kanakas alike.

This was the sixtl annual affair where Hoo-Hoo-Ettes take their bosses out on the town. And they sure know how to do the job right. Nothing, absolutely nothing, was overlooked. Soft Hawaiian music was furnished by Joseph Litcher and his trio, beautiful island dancing by Lafia and a big steak any man would like were only the highlights of the evening. Practically every "boss" received a door prize and a couple even won money. But the piece de resistance of the evening was the hula hula presentation by Lillian Ating, a native islander from the city of Honolulu. She even surprised Ted Roy and the boys by teaching them how to shake their opu in the proper Hawaiian style.

In the absence of prexy Sallye Bissell, who was called to Texas, Peggy Mottola presided and did a wonderful job keeping the show on the road. Following the "socializing hour" she launched the show right on time by having dinner served prbmptly at 7:00 p.m. These "Gals" just really know how to throw a wonderful party. The entertainment was continuous from cocktail hour until the last kaikamahine and kane departed for the heiau.

Prominent Hoo-Hoo kanakas attending included Harvey Koll, member of the supreme nine of the international, and his wife; and Jim F orgie, past president of Hoo-Hoo Club 2 who was "pitching" for Snark John Osgood. Also on hand to help the evening along was Don Braley, Rex Wall and other active officers in the Los Angeles fraternity. But the number one "guest" at this luau was "Mr." Boss. It was his deal and he was the kuu ipo for the evening'. Ann Murray, founder of the club, gave a short resume of the growth of the Hoo-Hoo-Ettes and mentioned Redding club number seven had. been chartered, along ,with San !'rancisco club number eight. The "Gals" are anxious for national recogrrition.

The following firms through their generosity made the beautiful door prizes possible by donating the cash: Commercial Lumber Co., tr'ern Trucking Co., Harbor Box & Lumber, Mullin Lumber Co., H. M. Nelson Lumber Co., Owens-Park Lumber Co., Paim Avenue Lumber, Penberthy Lumber Co., Stahl Lumber Co., E. J. Stanton & Son, Inc., Talbot Lumber Co., Tarter, Webster & Johnson, Tarzana Lumber Co., Twin Harbors Lumber, Western Forest Products, Weyerhaeuser, Pacifi c-Madison Lumber Company and Terry Lumber Company.

Before saying aloha to this fine group, toastmistress, Peggy Mottola, thanked Clara Levine for the splendid results she ha: obtained promoting the book "My Daddy Is A Lumberman" by placing it in schools, churches and various public places in addition to selling them like crazy. She also thanked Mabel Askins for her flne work in selecting the door prizes for the important guests.

And last, but not least, she expressed a special aloha to the two hundred bosses and guests for attending this flnest party of the years. Yes Sir-those gals know-how to do it.