oFRED C. HOTMES LUMBER COMPANYo

Speciolizing in Mixed Shipmenfs ol Douglos Fir & Redwood

Ukioh Oficel

Gil Sissons

HOmestend

2-5438

IWX: UK 57

New ldeos Will Decide BoomNot Doom or Gloom

Productlon & Home Office; Fred HOlMHi,/Corl FORCE P.O. Box 987 Fort Brogg, Colif. TWX: Folt Brcgg 49 Phone: YOrktown +4058

Wholesole Only

"Doom salesmen" will be tb blame if an .,off,' market develops in housing, according to Edith Brazwell Evans, Editor-in-Chief of LfVING For Yotrng lfomemakers, speaking at the opening. session of the Middle Atlantic Lumbermen's Association Convention in Atlantic City this week.

Asserting that young families have the money and the incentive to buy and build new homes, Mrs. Evans said that warning of depression and war might make them postpone their purchases.

The bright side of the picture for lumbermen is an anticipated "boom" in remodeling by families who decide to re-do or enlarge present homes rather than to build new ones. Dealers who will proflt most from modernrzation are those who are open_minded enough to learn new merchandising techniques from the young

Arcals Clfice: Fron Holmes

VAndyke

2-36s7

TlIt/X: ARC 39 families themselves, and from national publications edited for them, according to Mrs. Evans.

Asserting that we have exciting new products, new technological know-how, Mrs. Evans said that some dealers still were slow to present prospective customers with new ideas in housing. Often, she said, there is a time lag between public acceptance of new ideas and their availability on the market. "tr'amilies who have learned about new products and techniques from magazine editors will not happily settle for older ones at the point of sale," Mrs. Evans told the dealers.

Dealers themselves must keep up-if not actually ahead oftheir young customers in their acceptance of new ideas," Mrs. Evans continued.

Mrs. Evans' address came at the beginning of a three-day meeting and sales clinic session co-sponsored by LfrfING F'or Young Homemakers with the Middle Atlantic Lumbermen's Association.