SHIPPERS OF QUATITY WESI COAST tUfrTBER

Mixed or Stroight Cors - - Rcril, €orgo, Truck & Troiler

DRY or GREEN - - Rough or Surfoced

Representing Some of the Finest Mills in the Industry

All Aboqrd for Annunl Ooklond Hoo-Hoo Reno Flite

Participants in the Annual Reno F'lite sponsored by Oakland Hoo-Hoo Club 39 are urged to rest up over the weekend and eat plenty of yogurt in preparation for this year's Reno excursion set for March 20. Tentative plans arranged by chairman Bruce Jacobsen of Sun Valley Lumber Company include a chartered plane (Ford tri-motor, slow but dependable), champagne en route to Reno, dinner and maybe even a roll of nickels to "prime the pump" if it can be so arranged.

As space is limited to one plane this year, members are urged to contact chairman Bruce for their ducat as soon as possible otherwise they're liable to get a good night's rest!

Puzzled about the difrerence between hardwoods and softwoods ? Generally, hardwoods come from broad-leaved trees. Most softwoods come from evergreens.

(Tell them Aou sau it in The California Lumber Merchnnt)

Sqles Aid For Deolers

F irst ammunition for the spring campaign by redwood dealers and builders is the all-new 1961 Edition of "Garden Redwood" featuring decks, pavilions, gazebos for attaining a "new level of luxury" in casual living-and at a fraction of the cost of adding another room indoors. This 16-page booklet, with many illustrations in color-and how-to-do-it details-can be an important sales item for the retailer and builder.

Single copies without charge (quantities at cost through your CRA-Redwood supplier). Write Department TRM-1' Califorrria Redwood Association, 576 Sacramento Street, San F'rancisco 11. Ask also about other Garden Redwood sales promotion aids for your 1961 campaign.

Many materials found in the home take on a dingy second-hand appearance after only a few years' use. Not so with wood paneling and wood furniture. They gain added luster and richness of tone from continued use, advises the National Lumber"Manufacturers Association.

From *shitlelaghes

*(currently oversold)

to...

.

HARDWOODS . DOWEIS

CLEAR OAK THRESHOI.DS

PIYWOODS .

HARDWOOD 'YIOUTDINGS

Iti,illing Facilities ond Dry Rilns

FINE FOREIGN ond DOMESTIC HARDWOODS since 1872

Wholesole Distributors

Phone: ANdover l-1600

5OO High Street OAKTAND l, Colif.

Upper.

(2)

(3).StarkSowers, ft was a gala party and a day of celebration, Friday, February 3, 1961 when more than 400 dealers, suppliers, civic ofEcials, bankers and just plain ordinary friends converged on the huge Inland Lumber Company plant at Rialto, California, to join the-ofrcials and personnel of the wholesale lumber firm in honoring its 15 years of steady progress. Well wishers were not confined to California. They came from Arizona, Nevada and the Pacific Northwest.

There were dozens of displays featuring the many building products distributed by Inland at the 30 acre modern plant. Most interesting of all, and they were all attractive to the retail lumber dealers, was the continuous demonstration of manufacture of the sensational "Super Satin Surface." Fritz Bade, vice president of Satin Surfaces Inc., Louisville, was on hand to explain the many salient features of the super microseal process which is the talk of the lumber industry. Inland is equipped to furnish this exciting new product from stock or on a custom basis, it was said.

The birthday party got underway promptly at ten in the morning. F red Thomson, president and general manag'er, assisted by Stark Sowers, vice president, and the sales staff greeted each arrival and conducted them on a personal tour of the expanded operation. Since the last party in 1956 Inland has added four new San Antonio warehouses for under cover storage of dry lumber and specialty building items, has increased its mobile operating equipment to more than 50 units and has added to the custom mill where it is now in a position to offer complete facilities to retailers on a round the clock basis at all times.