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Promotion of Harvey H. Warnaca (left) from insulating board products sales m_anager to g:eneral sales manag:er of Simpson Timber Company in Seattle has been announced.

Warnaca will be in charge of Simpson's nationwide building products sales. He has been with Simpson in sales positions since 1949, and formerly was with St. Paul & Tacoma Lumber Company of Tacoma.

The appointment of Andrew J. Watt (right) as assistant to the president of Masonite Corporation has been announced by John

M. Coates, company president. A national leader in the sales and merchandising of building products, Watt had been with United States Gypsum Company for more than 22 years, most recently as vice-president in charge of sales promotion and prior to that as vice-president, merchandising.

In his new position, Watt will implement broad company objectives and plans, both short range and long' range, according to Coates.

Watt came into national prominence in building and building supply circles starting with his appointment as vice-president, merchandising, in August, 1957, when he inaugurated a series of dealer and builder service prograrns for his company. These trail-blazers, known to the trades as "The Sales Maker," "Profit Management," and "Blue Print for Profit," have helped both groups become better 'merchants.

Active in industry associations during his tenure with the g'J4)sum company. Watt is a former president of the American Hardboard Association and a former director of the Home Improvement Council.

As vice-president, sales promotion, for United States Gypsum Company, Watt was responsible for sales promotion, advertising, trade and public relations publications and sales training.

Fell Lumber Sef ro Fill Orders qt New Address

"We have a new address at 7545 E. 6th Street in Beaumont," Don Rozell, owner of the Fell Lumber Co., announced today.

"W'e are next door (east) of Nona Olive's Truck Stop Cafe on Highway 99," Rozell said. "We wish all our friends to know of our new address."

The Fell Lumber Co., is in a position to fill all deliveries on schedule and would appreciate anyone phoning orders "collect" to Vlctor 5-2624.

The company has a large shipment of lumber and has ample stock with new supplies arriving every day.

This news was released today by Rozell because of the many inquiries coming to his ofrce relative to rush building needs in the desert area.

"Boom, Bust or Bclonce" Theme of Annuol Redwood R.egion logging Conference

Eureka-"Boom, Bust or Bala^nce" vrill be the theme of the 23rd annual meeting of the Redwood Reg"ion Logging Conference to be held at the 12th District F air Grounds, Ukiah, Califorrria, on March 9-10, according to John Yingst, Simpson Timber Co., I(lamath, conference president.

The tleme is intended to convey the predicament of the logger as he fnds himself between periods of boom and bust in the timber industry, Yingst said. Recent market conditions have caused many problems for timber operators, he explained, which will be brought out in the keynote speech of the conference.

Road construction problems on public and private lands u'.ill be discussed by a panel under the leadership of Robert H. Barrett, Durable Plywood Co., Arcata. Appearing with Barrett to cover various facets of the problem on the two-hour panel will be James Timmons, Arcata rancher, covering private land non-operator prgblems, Ted Carlson, The Pacific Lumber Co., Scotia, covering private land operator problems, Clayton Sites, regional chief of roads and trails, U.S. Forest Service, San Francisco, Leonard Stearms, chief engineer, U.S. F orest Service experimental labora- tory, Arcadia, and Sam Arness, Humboldt Fir, Inc., Hoopa, covering the viewpoint of a timber operator on public lands.

Other subjects which will be discussed at the two-day conference will include yarding methods and equipment, keeping lands productive, industry public relations problems, and the effect of integratr-on on the forest products industry.

Pocific Fir Sqles ftloves Ooklond Ofiice to Morin County

The Oakland office of Pacific Fir Sales was moved to Kentfield. Califoraia, on March 1, thereby releasing one Willard Iverson, salesmanager for Pacific F ir Sales, from a Kentfield-OaklandKentffeld exeursion each day and depriving the San Rafael-Richmond Toll Bridge Authorities of one round trip per day.

The new ofrce is located at 54 Wolfe Grade, Kentfield, and the new number to call is Glenwood 6-5510. Pacific F.ir Sales maintains offices at San Marino, Arcata and Eugene, as well as the new Kentfield ofrce.

New Brochure Avoiloble to Deqlers

Tacoma, Washington-The Weyerhaeuser Company's Silvatek Division has developed for the building trades a, new four page brochure describing the versatility of Versabord-an all wood panel product used extensively as underla5rment in floors and counter tops and as cabinet parts, shelving, closet doors, and wall paneling. Versabord meets all of the use requirements of trese applications because of tlre eng:ineered properties detailed in the brochure.

Also outlined in detail. are instructions and recommendations for installing Versabord underla5rment in the floor system. This product information is essential to insure l$v/o pefi.ormance and satisfaction as covered by Weyerhaeuser's floor Underla5rment Perf ormance Guarantee.

Versabord brochures and samples are available on request from Weyerhaeuser Company, Silvatek Division, Box E!, Tacoma, Washington.

F. L. Fovol Nomed Notionol Porticleboord Assn. Director

Longivieq Wash.-F. L. F oval, sales executive of International Paper Company's Long-Bell Division, has been named to a ilrreeyear term on the board of directors of the National particleboard Association, it was reported today.

F oval is executive assistant to the marketing manager of Long- Bell Division. In addition to his activity in the particleboard Association, he is a forrner trustee and current member of the manage- ment committee of the Douglas Fir Plywood Association. He is also chairman of DFPA's sta^nding committee of commercial standards for Ponderosa pine pl5rwood, and a member of DFpA's finance committee.

W. C. Ring, also w"ith Long-Bell's sales organization, serves on the particleboard association's technical committee. Ring in sales supervisor for flakeboard with International Paper.

(TeIl them Aou sau it in The California Lumber Merch,ant)