INSECT SCREEN CLOTH

"DUROID" Elecho Galvanized

"DURO" BRoNzr

All salesmen of the Wood Conversion Company recently met in Chicago for their 18th annual sales meeting. Presented for the first time were the sales plans for 19.1. During the three-day meeting many important phases in construction and selling of Balsam-Wool and Nu-Wood were presented and discussed.

P. A. Ward, vice president and general sales manager, opened the meeting by reviewing the past year. He stated the volume was highest in the history of the company.

The meeting was then turned over to D. M. Pattie, assistant general sales manager, who discussed the many merits of Nu-Wood Kolor-Fast and Sta-Lite. The highlight reflection factor of Sta-Lite was dramatically presented with actual demonstrations. L. V. James of the General Electric Company told how Nu-Wood Sta-Lite ties in with the "Better Light-Better Sight" movement.

One of the highlights of the meeting was a graphic presentation by C. C. Heritage showing the manufacture of Balsam-Wool. Several charts illustrated just how important the moisture barriers are . . the tests and figures in arriving at the correct wall design and how the warm air is kept from reaching a dew point inside wall areas. The destructive results within a wall when the dew point is reached were very convincingly shown in actual wall demonstrations.

F. K. Weyerhaeuser, in an interesting manner, reviewed the 8O years of the Weyerhaeuser Lumber history. Following which, plant improvements and the development of products were outlined by E. W. Davis, vice president and general manager.

The 1941 advertising campaign was presented by E. T. Holmgren, sales promotion manager. Nationpl magazines

Wood Conversion Holds 18th Annual Sales Meeting

will carry the Balsam-Wool and Nu-Wood story direct to consumers and trade journals-to the school, church, theatre, store and other fields as well as to the lumber dealer. Highlighting the Balsam-Wool campaign lor l91l will be the Double Values theme which will feature the importance of Double Sealing, Double Moisture Barrier, Double Wind Barrier, Double Bonding and Double Nailing.

J. B. Egan, Northwest district manager, reviewed the general features of the meeting in a discussion titled "IIow to Get the Job Done in '41."

The entire three days' meeting was summed up by Walther Buchen, president of the Buchen Advertising Agency. His interesting talk entitled "Boom Riding" warned men and business of the fallacy of riding on the crest of "buying waves."

In bringing to a close the 18th year of Wood Conversion Company, Mr. Ward said, *We are setting our sails for an even bigger year in l94L .. not only for ourselves but for our dealers. We will continue to offer products that are outstanding in the field exclusively to lumber dealers. We will concentrate on the two factors so impressively brought out in our Lumber Convention Displays-Profits for the Dealer, Performance for the Consumer.

Appoints General Chairman of Reveille

President Tom Branson of East Bay Hoo-Hoo Club No. 39, announces the appointment of Jas. B. Overcast, Strable Hardwood Co., Oakland, as general chairman of the 9th annual Reveille of Northern California lumbermen, which will be held in Oakland in April.

Publighes Buyers' Guide on Sitkr Spruce FHA Reports Gain in Home Building

Seattle, Wash., Feb. 2-Sitka spruce is in the air these days-literally. The school of aviation engineers that rates wood and fabric plane construction on a par with metal, and higher on some counts, is demanding wider use of this Pacific Northwest wood, to speed up the defense program. Collier's Weekly has taken up their cause. The Stearman training planes manufactured by Boeing in their Wichita factory now have wings of Sitka spruce.

Wellington bombers and Hurricane pursuit ships, made wholly or in part of Sitka spruce, have made such great records in England that the artificial prejudice against wood and fabric planes in this country is collapsing like a punctured bag of wind-which was all it was in the first place.

These are just the more dramatic aspects of the rapidly expanding use of Sitka spruce for many purposes. As demand increases, interest in the wood does likewise. Inquiries pour into the Seattle offices of the Association, on the theme, "'Where can we get it?"

So WCLA has published "Sitka Spruce-Buyers' Guide." It gives the name and plant location of the various manufacturers of Sitka spruce lumber. Listed also are the capacity, equipment, and the individual items manufactured by each company.

Free copies may be secured by postcard request through retail lumber trade associations, or to the West Coast Lumbermen's Association, 364 Stuart Building, Seattle, Washington.

IOOI! lltBrtlla GRO83 GINCULATTON KILNS

27y'o to 1Oy'o motc capacity duc to solid cdge-to.edge rtacLing. Bcttcr qudity drying on low tropcraorcr rith e fert rcvcrribro circulation.

Lowcr rtacking corts-jurt aolid edge-to.edge rtacking in the rinplcrt form.

Washington, Feb. 22.---The Federal Housing Administration reported today that new home construction, measured by FHA mortgage-insurance activities, is from two to six times greater since Jan. 1 in some areas than in the corresponding 1940 period.

Attributing much of the increase to industrial expansion in connection with national defense, the FHA said that home construction over the country as a whole has increased M,3%',since Jan. I over the similar period last year.

Chamber Of Commerce Uses Editorial

Jack Dionne is publisher of the "California Lumber Merchant," a magazine of the lumber industry. He is an alert and vigorous thinker, and a dynamic speaker who is tops with lumber merchants throughout the Western states. Director Russell Caldwell, local manager of the Barr Lumber Company, has brought us the February I number of the magazine. Dionne devotes his editorial column in this number to chambers of commerce. Scattered through the news items to follow, will !e quotations from the editorial. These quotations are fully worthwhile.

From News Letter

Orange Community Chamber of Commerce

Orange, California.

\(/HEN YOU SELL

Booth-Kelly Douglao Fir, thc Agsociation grade and trade mark certify to your customers t'hc quality of the atock you handle. Buildere quit guessing about what tftey're buying, and buy where they know what they're getting.

!(/atch Out For This Man Will lln"r".r" Red Cedar Shingle Promotion

A Los Angeles retail lumber dealer reports that a man recently bought ten squares of shingles at their place of business and gave them a worthless check for $50.05 on a Whittier bank. He used the name of Howard Brown and also gave a false address.

On further investigation they found that he bought 72 sacks of barley, 5 sacks of beet pulp and other items from a store in Colton, giving them a check for $41.84 on a Pornona bank. He used the name of Henry Burke, also a faked address. He had no accounts at either of the above banks.

This man is about 38 years old, weight 140 pounds, height five feet nine inches, slightly crippled in one leg, walks with a limp, and one shoe is built up high at the heel. He uses a lf ton Chevrolet or Ford truck, stake body type, and dark in color. He uses 194O license plates9T614G-which had been discarded from an automobile in San Bernardino.

If you have any inf'ormation on this suspect, notify any police officer.

Newr Flashes

Dwight F. Hinckley of the Dwight Hinckley Lumber Co., Cincinnati, Ohio, arrived in Los Angeles from New York, February 11 on the America, largest passenger liner ever built in the United States. He also visited San Francisco and made the return trip in his car which he brought on the ship.

Jim Farley, assistant Western sales manager of The Pacific Lumber Company, spent last week calling on the trade with L. W. (Lew) Blinn II, salesman in the Northern California territory.

Larue 'Woodson, San Francisco, sales representative in California, Nevada and Arizona for Wheeler Osgood Sales Corp., has returned from a trip to the company's head office and plant in Tacoma.

R. T. Ross of Oregon Lumber Sales, Eugene, Ore., was a California visitor last week, calling on the yards with Carl W. Watts, the firm's Northern California representative.

A. E. Mclntosh, president and general manager of West Oregon Lumber Co., Linnton, Ore., has returned from visiting the company's San Francisco and Los Angeles offices.

El Monte Lumber Co., El Monte, will tear down their present office building due to the widening of the street in front of the yard and will build a new office structure. The present office has been in use for the last thirty-seven years.

Fred Schallock, president of the Ewauna Box Company, Klamath Falls, Ore., and Mrs. Schallock, are spending a month in Southern California.

First step in a country-wide program of increased red cedar shingle promotion during 1941 has been announced by W.W. Woodbridge, secretary-manager of the Red Cedar Shingle Bureau, as the addition of two men to the traveling field staff of the organization.

Paul N. Plamondon and William Hatch, both experienced in various phases of the lumber industry, are the new men. Mr. Plamondon's territory, Mr. Woodbridge said, will be the states of Pennsylvania and New Jersey, and Mr. Hatch rvill cover the Dakotas, Minnesota, Iowa and Wisconsin.

The work of these men, the announcement stated, will be identical to that of the other members of the Bureau's widely-known field staff-namely, red cedar shingle educational and promotional duties among lumber dealers, contractors, carpenters, architects and others connected with the lumber industry.

Mr. Plamondon, a graduate of the lJniversity of Washington, has wide experience in the shingle mills and logging camps in the Pacific Northwest. Mr. Hatch, who attended the college of forestry of the University, has been employed as carpenter's helper, retail yard assistant and forest fire prevention guard.

Lumber Cargo Receipts lor January

Lumber deliveries in January into California from the Pacific Northwest by water as reported by the Pacific Lumber Carriers' Association, San Francisco, totaled 96,I82,W feet. This compares with a total of 56,557,m0 feet in January,194O.

Deliveries at the various ports were as follows:

West Coast Building Active

Building permits from 93 cities on the Pacific Coast in January 1941, totaled $35,9U8,035, an increase of 53.9 per cent above the $23,371,768 reported in January 194O, according to the Western Monthly Building Survey prepared by I{. R. Baker & Co., of San Francisco.

This total, however, was down 5.1 per cent from December 1940. During January, approximately 13,678 permits were issued, compared with 13,193 in the same month last year. The 25 cities reporting the largest volume of permits in January 1941, recorded a total of $31,422,881, a gain of 65.9 per cent over the $18,930,789 in January 1940, and an increase of 11.3 per cent over the $28,222,707 in December r9n,

San Diego was the leading city in building activity in the West, with a total of $8,548,840. Los Angeles followed with W,476,814. Oakland was third, and was followed by San Francisco, Seattle, Long Beach, Honolulu, Denver, Portland and Burbank, all of which had total permits in excess of $75O.000.

Turlin Window Economical, Silent, Insulated Ralph \Tinslow Heads L-O-F

The new Turlin Window has had a steady increase in sales since it was put on the market, according to The Turlin Company, 10914 Hawthorne Boulevard, Inglewood, Calif., owners of the patents.

A member of this company describes the new lr,indow as follows:

"Designed for comfort and fuel saving for the owner of today, weather-tight, perfectly sealed against rvind, dust and rain, easy to operate, simple in construction, and will not rattle.

"Turlin window has a heavy, sturdy frame made from 6/4 California Pine, instead of the usual 4/4 stock. The blind stop and jamb are milled in one piece in which no cuts are made for sash balances as these are eliminated through the use of a patented weather strip that is adjustable to any condition.

"Being a pre-fit window no fitting is needed on the This lowers installation costs.

"Both window and frame are treated to preserve wood and give long life.

"Turlin window is adaptable to different types of construction, stucco, brick or wood.

"Easier window operation is obtained by screw tension adjustment in both top and lower sash without decreasing its weather tightness. Turlin window will not stick or bind.

"Exhaustive tests made by Smith-Emery Co., well known chemists and engineers, have proved the Turlin window to be 100 per cent weather-proof."

The following firms in various territories have been licensed to manufacture the Turlin window under The Turlin Company's patents:

Southern California-Joslin Lumber Co., Inglewood.

Northern California-Hogan Lumber Co., Oakland; Moore & Garlick, Sacramento; Hollenbeck Bush planing Mill Co., Fresno.

Oregon-Friesen & Sons, Salem.

Washington-Tacoma Sash & Door Co.. Tacoma.

Congratulations

Mr. and Mrs. Jerome Higman are the happy parents of a baby boy who has been named Dan Gustav Higman. Mr. Higman operates the Reliable Lumber Company at Rosemead.

Advertising and Publictty

Ralph Winslow, former assistant advertising manager of the Armstrong Cork Company, Lancaster, Pa., has accepted the position of director of advertising and publicity of the Libbey-Owens-Ford Glass Company, it is announced by G. P. MacNichol, Jr., vice president in charge of sales.

Mr. Winslow, who assumes his new duties immediately, fills a vacancy created by the resignation of C. K. Matson, public relations director, who leaves March 1 for New York City where he will continue public relations counsel activities in a partnership with Martin Dodge.

A graduate of Indiana lJniversity, where he received his B. A. degree, Mr. Winslow began his business career in I9N as a reporter in Richmond, Ind., later becoming city editor. In 1925 he accepted a position with First National Pictures, Inc., of New York City as a publicity representative.

From 1926 until 1930 he was a publicity director of Ketchum, fnc., of Pittsburgh, and handled public relations activities for Ketchum clients in Pittsburgh and other parts of the country. Mr. Winslow remained with the Ketchum organization until 1930, when he was placed in charge of advertising for the Insulation division of Armstrong Cork at Lancaster. Seven years later he was promoted to assistant advertising manager of the entire company.

In this work Mr. Winslow obtained a broad contact u'ith the building materials, packaging and general lndustrial fields, and wide experience in general consumer advertising, radio and dealer service in the building materials field.

This provided an ideal background for the type of advertising experience required by Libbey-Owens-Ford, the Armstrong Cork Company having a diversity of products that enabled Mr. Winslow to work in every branch of advertising activity.

Change Of Name

The name of the American Plywood Corp., Aberdeen, Wash., has been changed to Aberdeen Plywood Corp. This concern's new plant is built on the site of the former Aberdeen Plywood Company's plant which was destroyed by fire in March, 1940.

V. A. Nyman is general manager of the Aberdeen ply. wood Corp.