Si"rro Redwood Compony

ancl son, lJob llclnner, of Sacranrerrto. Furreral services u,ere held in San N{ateo, January 7.

George REITZER

Brief worcl has been received of the death early this vear of George Reitzer of the Clifton (Arizona) I-rrmber ionlpany. His ntany frieurls knerv the veteran dealer as a fine man of outstancling horrestv aurl a credit to tl're itrdtrstry. Survivors inclucle a claugl.rter, llrs. Pete Pollock, also of the Clifton yard.

Leoncrrd A. HARDIE l-eonarcl A. Hardie, 72. one of the most orltstarrclirrg Southern California brrilclers ancl residential tlevelooeri. died January 31 after a long illness in his liome at l'040i Ashlanrl Ave., I-<-rs Angeles. N,Ir. Hardie \\ras a lifetime clirector of the Home Rrrilders Ir-rstitute active irr Los Arrgeles and Orange counties, and instrumental irr builcling some of the largest housing projects in tl-re Southlancl. As general manager of the Charles B. Hopper Co. frcinr 19112- .[5, he cleveloped 4,500 lots for homes in tlie I-akeu'oorl :rrea. From 192942, he was general salesmanager for the Santa Monica Land and \\:ater Co., cleveloping tlie Pacific Palisades residential area. He was gelreral salesnranager for otl-rer residential projects in La Habra Heights ancl North \\rhittier Heights, ancl later <levelopecl Atlantic Scluare, the huge shopping cellter near Nlonterey Park. He also spent two years cleveloping lar-r<l in the In.rperial \ralley ancl turned 1,000 acres into small farms ir.r Sarr Berr"rardino county. He was active in builcling projects irr Tu'enty-nine Palms. He was a Texan who rn'ent to Los Arrgeles in 1917 aud rode tl.re real estate boonr to a successful and helpful home-builcling career.

Cloverdqle Plant Closed in Drqke's Boy Reorgqnizqtion

On Janrrary 15, the Cloverdale branch of l)rake's lliry I-unrbcr Co.. Itrc., 'ir,as closed ancl all sales aurl purclrasirrg cons<rliclated at 711 "D" Street, Szrrr ltzrfael. \\ritli the closing of the Clover<lale branch, Art Bond and llrrck l.llnrorc u'ill rro longer be associated rvith the firm. :rccorrlirrg t<r Ilacl< Giles, head of Drake's Bay Lumber Co.

Shortly follou'irrg the consoliclation, on Febmary 1, Giles :rlso antrouncecl the aclclitiorr of the well-knou'rr l)etalrrm:r u'holesaler, Jol.rn Polach. to the Drake's l3ay stalT. I'olach, lrr atlclitiorr to Giles aud Polach, the Drake's l3ay I-unrber stall' continrres to irrclude \\ralt Fl iort. ISutruv Ricln'ell :urd lcarr Sterrz.

[ornrer p:rrtner in i\d:rnrs Piilach I-rrnrber Co.. has harl consirlerable pirre experieuce u,ith \\'estern ['ine Supply Co. arrrl Heron l,umber Co. ir.r the past arrcl u'ill heatl I)rake's lliry's pine <livision, Giles stated.

Chicago Department Stores Disptay Windows Of Wood

A new trend in picture windows seems to be developing in, of all places, Chicago's famous Loop.

A picture window is one thing when you're looking out. That's the kind suburbanites houses. But there's another kind. It's designed into, not out of. It's in this type of window trend is developing.

on the inside put in their to be looked that the new

Displaying merchandise is an important phase of the department store business. Successful merchants pay high salaries to the people who think up new ways to make their goods look irresistibly attractive.

Recently the display specialists for three of Chicago's largest Loop stores-by what was obviously sheer coincidence-came up almost simultaneously with the same new idea for "picture window" backgrounds in their respective establishments. And, while the idea is new, the material they're using is as old as Man himself.

They're using-wood !

Chicago shoppers got their first glimpse of this new use of wood as a decorative material when Marshall Field & Company unveiled, in the king-size double window at the northwest corner of'their main building, an array ol 1959 fashions.

Here were the usual fetching figures in the usual chic clothes-but this time they were posed among an assortment of the strangest trees that ever grew on State street. In lieu of roots, wooden blocks served as bases. The trunks were narrow planks of varying heights and thicknesses, tapered toward the top. The branches of each tree were paper-thin slices of wood, fanned out from the top of the trunk and arching in graceful curves.

Pert wooden birds perched here and there on the branches, and wooden squirrels clung to the tree trunks. And because an ordinary fl961-sv6n a wooden floorwould have looked out of place in such a setting, the regular flooring of the window had been covered with an inch-thick layer of fine sawdust, almost the color and texture of snow but still managing to convey the warmth of wood.

After recovering from the surprise of this big display, Loop shoppers noted that wood was being used as backgrounds in various other show windows, not only in the Marshall Field store, but at Carson, Pirie, Scott & Company, its neighbor, and, still another block to the south, at Madel Brothers.

At the latter store, Display Director Carl V. James has designed backgrounds, employing wood, that give him a two-in-one effect. Here's his explanation of how it works in the windows where men's furnishings are displayed:

"We felt that the warmth of wood paneling associated well with the traditional masculine feeling necessary for our permanent backgrounds. The entire stretch of ten windows has been covered with walnut plywood, random routed

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