PICKERING LUMBER CORPORATION

PONDEROSA PINE

SUGAR PINE WHITE FIR INCENSE CEDAR

Manufacturers

Ityforest Products

I ro nlllltoN MOUTDINGS

Phone: (Sonoro) JEfferson 2-7141

(Tuolumne) WAlnut 8-4213

Ed LcrFronchi - Wholesqle lumber, Newest Ocrklond Wholesqle Enfry

E,d LaFranchi, one-time partner in Pacilic F'orest Products, Inc., of Oakland, has re-enterecl the wholesale business or1 his ou'n and u'ill be operating uncler his own name luitl-r heaclclrlarters irr his newly purchasecl home, 2000 Asilomar Drir.e in Oakland. Ecl. a past Drexy of Oaklan<l Hoo-Hoo Clrrb 39 ancl lorrg actir-e irr the tiay Area inrlrrstry. had been representing Clay Bron'n & Company in Oaklancl since Pacific F'orest Prodttcts, Iuc., u'as clissolvecl in April \957.

He has spent his entire career, u'ith the exception of Navy duty <luring \\-\\'II, in the lttn.rber game. A rrative of Sonoma Courrty, Ed first got his feet wet in tl-re bttsiness cluring 1935 rvith Willard Lumber & Supply Co. in Fresno. After three years learning the retail side of the business, he joined Hill & N'Iorton, Inc., of Oakland, remaining there until 1947 u''hen he and his brothers formed Pacific Forest Prodncts, Inc.

Bcy Areo R.esidentiol Building Slowed for Februqqf Week

San Francisco.-Bay area residential building activity slor,ved do'"r'n somern'hat again in tl-re week ending February 6, with all counties reflecting the decrease from the previous n'eek and same period a month earlier. Figures issued by the Daily Pacific Builder showecl Alamecla county lr.ith l09 permits issuecl in the week, compared to 116 the previous u,eek and 127 in the corresponding January week; Ccrntra Costa county with 18 permits, compared to 129, and 53 ; Marin county with 20, to 21, and 13 ; San Francisco corlrlty with 51, to 68, and 9;San Mateo county with 38, to 134, and l14, and Santa Clara couuty with 183 comparecl to 334 in the previous n'eek and 96 in the first week o{ Tarruarv.

Hqrbor Plywood Sets Oqklond Force

Romie Hanning, manager of Harbor Plywoocl's tteu' Oakland lvarehouse at 1000 l9th Avenue, annoullces adclitional outsicle sales and sales desk appoirrtments, anlong" them Bob Smith to inside sales, E. S. Zittleman ancl Norm Herring to sales, Carl Larsen and Dick Kiclcler to outside sales, and Chuck I'unkhouser to promotional sales clevelopment. Smith had formerly been itith Harbor Plyrvoocl for

three years in Indiana. Both Larsen and Kiclcler are transfers from llarbor Plyu'ood in San Francisco, and Funkhouser has had fir.e years' promotional exoerience with Harbor irr the Northwest. ;Zit" Zitttenran'and Herring were formerly associatecl rvith White Brothers, Zittleman a 30-year veteran rvith that firm.

- The Oakland warehouse will also serve as heaclcluarters for \[al Hill, recently elevatecl to clistrict manaser.

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REx OXFORD IUMBER CO. Wholesale Lumber 4068 Crenshqw Blvd., Los Angeles 8, Golifornio AXminster 3-6238 O

ClltSlFlED lDvEnllsllfPorition W.ilrd t1.00 plr linr, nhlmun 12.00; llclp Wrnt.d lnd oths?r tt.50 isr linc, rlnlnun t3.00. Tuo lin.3 ot rddlca3 0ro0r rtld?sra or our lor nrmbcD co[il rr cn! llna.

Closlng d.t!. tor coF , 5th rnd 20th