To Be Home Builders

To be builders of homes, not merely sellers of building materials, is the God-given heritage of the lumber industry, and should be treasured as such. The dearest thing in the hearts of good people is the desire for a home.

Reduce

(ltlrdel shown No. 3OOl AVAIIABLE

Mills, lumber Ycrdr, Plywood Worehoures, Cobiner ond filoulding plonts, Furnilure Foctories cnd oll Remonufocturing Fcciliries .

THERE IS A BERKOT UNIT OF EQUIPMENT TO FItt YOUR SPECIFIC NEEDS

BTRKOI TIA}IUFACIURII{G COfrIPAl{Y

5tlil4 Vinelqnd Ave.POplor

Coll or Wrlte for Brochure a

North Hollywood, Colif. 9-1747 ilODEU' AYAILAB1E IROT 365

RICCI & KRUSE TUfrIBER CO.

WHOLESALE - JOBBING

Speciolizing in

KItlI I'RIED IUIIBER

Ponderosq ond Sugor Pine

Cleor Fir ond Redwood

HAWES ST. & ARMSTRONG AVE. SAN FRANCISCO 24

Mlssion 7-2576

,It is a charm that creeps into the hearts of rich and poor alike. It is a bond of friendship between those who labor and those who are blessed with this world's goods.

The home builder is the nation-maker. You may safely judge a city, a state, or a nation by its homes. The ancient love of man for his shelter has gone down in song and story from ages that are now dim with the dusk of the past.

To be peddlers of boards is a little thing. To be home builders to a great nation is a title that knows no peer.

Somerhing's Goltq Be Done About Rqin Ar TIT-Second One in 33 Yeqrs

The 404th Terrible Twenty tournament was held at Hacienda Golf Club, January 22, alter a postponement from January 14th caused by a heavy rain. Our srlcond postponement for rain in thirty-three years, or 2 out of. 404! Man, alive, wl-rat premiums we saved by not buying Rain insurance I

A11 members who showed up on our first scheduled date had the privilege of playing a privately arranged match if they couldn't be present at the postponement date. Some have been played and some are to be played before our February 19 tournament at San Gabriel.

George Rodecker won the day's prize in the lower bracket (81-10-71), and there was a three-way tie in the upper bracket between Gartz, Bohnhoff and 'Huck. This will be played off at San Gabriel. George Rodeckqr had a ticket on himself and won the horserace, with Leishman and I(ing winning the place and show money.

Monthly prizes covering the period since last October were distributed and Frank Berger lived up to his reputation in selecting them--they were beautiful indeed.

Paul Bowen has resigned from the club-he is living up at Morro Bay and it's too far away to make the tournaments. We will miss Paul but he will be at our Monterey tournaments if Carsten Woll will invite him.-H. M. Alling.

Simpson-M&M Merger Gluesfioned

Charging that the 1956 merger of the Simpson Timber Co. of Seattle and the M&M Woodworking Co. of Portland tended to create a monopoly in the redwood industry, the Federal Trade Commission filed a complaint under the federal anti-merger law in January. The FTC said Simpson Timber, acting through a subsidiary, Simpson Redwood of Seattle, purchased M&M for a price totaling more than $50 million after having previously acquired the Northern Redwood Lumber Co. and the Sage Land & Lumber Co. The FTC does not challenge these two acquisitions, but seeks to break up the Simpson Timber and M&M consolidation.

Simpson President Thomas F. Gleed, in replying to the government's action, said that, in his opinion, facts did not support the FTC charges. He declared, "Owners who have sold to us were determined to depart from the industry and we have had nothing to do with their decision. e*cept to meet their price. We felt that this was common business practice, in accordance with proper ethical starrclards ancl the public good."

T. E. OLSEN CO.

specializing in the uholcsale distribution of Reduood Upper Grad,es l.G.L. Shlpnrents-Your lruck-or-Our Delivery Dired ghiprnents Via Roil-or-Truck-&-lrciler

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N.B.M.D.A. Adds lumber qnd Wood Products Committee

The boarcl of clirectors of the National Building Nlaterial Distributors Association, meeting in Chicago on January 19, approved the formation of a Lumber and Wood Prodrrcts Committee. This was one of three new committees recommenclecl at the eighth annual convention in November ancl rvill permit NBMDA to expancl its activities into fields of interest to the rapidly growing mernbership.

The Lumber and Wood Products committee will be comuosecl of members of NBMDA who are maior distributors in lurnber, millwork, and plywood. The objectives of the committee will be to investigate and review pertinent data relative to operational, marketing and merchandising data.

Initial committee membership will include Hallack & Horvard Lumber Co., Denver, Colorado; Morrison-Merrill & Co., Salt Lake City, Utah; Hammar-r Wholesale Lumber

& Supply Co., Phoenix, Arizona; Consolidated Lumber & Supplies, Inc., Denver, Colorado; Elliott Bay Lumber Co., Seattle, \Arash., and Inland Lumber Co., Rialto, Calif.

R. J. Douglas of Louisville Distributing Yard, Weyerhaeuser Company at Louisville, Kentucky, has been appointed cl.rairman of the committee. According to M. C. Blackstock of Lumber Supply & Warel-rouse Co., Seattle, Washington, and presider.rt of NBMDA, the committee vvill cooperate with other association groups. lumber manufacturers and other agencies interested in the promotion of wood products.

The other two new committees approved were the Specialty Wholesalers Committee and an Educational Committee (Merchandising-Marketing-Management).

The board of directors approved the location for NBMDA's annual Spring convention at tl-re Arlington hotel, Hot Springs, Arkansas, May 8-11.

New Weyerhqeuser Promotion Spoflights Lumber Deqlers

Retail lumber dealers get top billing in Weyerhaeuser Company's new "Fascinating Ideas" advertising

Every headline of the strong consumer campaign reads: "You'll Find Fascinating Ideas at Your Weyerhaeuser 4-Square Lumber Dealer." An all-year promotion, it features a familyplanned home and two striking remodeling ideas in each ad. Dealers are headlined as the one-stop source for everything necessary to build new homes or "idea" remodeling projects-for plans, materials, and construction and financing assistance when needed.

And the ad campaign is backed up by a brand new merchandising program that brings full sales kits to dealers almost every month.

Keved directlv to the "Fascinating Ideai" theme are a host of new point-ofpurchase materials to help Weyerhaeuser dealers tie-in locally to the national promotion. First. there is a new plan folder each month giving drawings and construction information for the three building ideas featured in the current ad. There is a oroof of the ad itself. There are ad mats and radio spots for dealer use. And copies of new sales kits will contain a new publication, "Dealer Merchandiser," to bring sales ideas, merchandising plans and prod- uct information to dealers regularly.

And a new rotating'corlllter display will identify the dealer as the source for the featured building and remodeling ideas. The threesided stand displays the ad proof, the various plan folders and other plan books and oroduct sales literature availible to dealers.

The merchandising kits go free to all Weyerhaeuser 4-Square dealers; the counter stand is free upon request. For information, write to Weyerhaeuser Company, Lumber and Plywood Division, St. Paul 1, Minn.

Jqmes Boskins Nomed Buyer-Sqlesmqn For €loy Brown & Compon

James Baskins (right) of Red Bluff, California, has been assigned as buyer and salesman for Clay Brown & Company in Redding. He will buy lumber for all of the firm's California outlets, and will cover the Sacramento valley selling lumber from California and Pacific Northwest areas, direct-mill shipments of all species by rail or truck and trailer.

Baskins attended San Jose State, majoring in business administration. From 1948 to 1951 he was in charge of field offices for Westbrook and Pope Construction Company, and after that entered the lumber industry with the Wildwood o Priced for oll home owners o Pool completely in ground o Mode entirely of Chemonile-treoled lumber (wrilten lO-yeor worronly) o Tough, hord-weoring Krene liner o Pre-cut for fost ossembly o Complete wilh filter ond underwoter lighi o Profitoble os either o do-it-yourself or instollqfion item.

Lumber Company in Red Bluff. For the past six years he has been with the Redding Pine Mills, where he was assistant sales manager.

Sacramento Dealers George Steiner and Jack Hackard (Steiner Lumber and Economy Lumber), friendly competitors and not to be outdone, boarded George's Cessna 310 and hopped down to Camia in Baja California early last month for a week's fishing. Successful in more ways than retailing, the boys not only pulled a sailfish and a dolphin from the o1'briny but, on an "unscheduled" stopover at Vegas on the way back, it's said they reversed the usual procedure ancl arrived back in Sacto with enough Nevada green to cover the trip.

Sterling Wolfe, salesmanager of MarquartWolfe Lumber Co., Hollywood, has returnecl from an extended trip to San Francisco and points north.

Wendling-Nathan's "Bud" Hill wound up a tight business schedule in the Southwest flat on his back after his return to San Francisco last month but an operation quickly corrected a pesky slipped disk and restored his speed.

Ben Ward braved the Hun-rboldt County elements during mid-January for a week's production survey of Ward & Knapp mill accounts.

Homer Burnaby of the Sun Lumber Co., San Pedro, plans to take in the opening of the Olympic Winter Games at Squaw Valley, Feb. 18.

Darned poor timing but a very blessed event for the Ray Kellners of Fresno, who are happily walking the floor with their number-one son, born two weeks after the New Year. Ray and his dad operate the Kellner Lumber Co. and are now looking forward to having a third partner about 1980.

"Ted" Talbot and Dave Davis teamed up Ior a Talbot Lumber Co. mill trip to Humboldt county last month.

John Northam, manager of the Harbor Plywood southern California warehouse, has returned to Los Angeles from a businesspleasure trip to San Francisco and the Pacific Northwest.

Harry Jordan, president of Jordan International Co., flew to Burma in mid-January for a Z-week conference with government and production officials on the governmentowned Teak production which his firm represerlts in the U.S.

William Wallace Mein, Jr., president of Calaveras Cement Co., and his wife were visitors in Los Angeles, Jan. 23, to attend the West Hills Hunt Club ball in the Crystal room of the Beverly Hills hotel. Mr. Mein is Master of Foxhounds of the Los Altos Hunt. Woodside. Calif.

Herschel Larrick, Sr., was an early-February visitor to Los Angeles friends and sup- pliers, preparing for the Spring influx of business at his Solano Beach retail yard.

Monty Montgomery represented TwinCity Lumber Co. on a 2-week trip to sup- pliers in Vancouver, B.C., Washington, Oregon and California last month.

B&M Lumber's Martyn Mason and the rnissus took the recent holiday season plus a week of the New Year for a well-deserved vacation in Hawaii.

Kathleen Hughes, girl Friday to Harry White, is back on the wholesale lumber job in Long Beach after two weeks in Saint Mary's hospital there.

Rounds Lumber Sales Chief Jim Knox took in the NAHB confab in Chicago, Jan. 18-22, and reports merchandising ideas ancl unsolicited uses of woocl galore by the assemblecl homebuilders. Jim returned to San Francisco via the "circuit," calling on cus-

Pnnoono/o

tomers and finding "cautious optimism" in most quarters.

Don White of White Bros.. Oakland. a vice-president of the National Hardwood Lumber Assn., attended the recent holiday season party and dinner of the NHLA held in the Missouri Athletic Club at St. Louis.

Ken Rose took a few Januayy weeks for some Palm Springs sunshine which quickly faded off at Pebble Beach on the way home during the cloudy Crosby tournament.

Bob Nikkel settled down to R. F. Nikkel business and Sierra snow when he planed in from New York City, Jan. 23, winding up six weeks in Rome with the Nikkel familv.

Bill Upton, president of Independent Building Materials Co., Torrance, and his party returned early this month from tl-re West Indies. Mr. and Mrs. Upton, accompanied by Mr. and Mrs. Jim Franke of the Twin Parks Lumber Co., Arcata, made the jet flight to Miami late in December to spend the holidays lazing and fishing in the Gulf and Atlantic waters.

Sacramento Dealer Bill Baird of the Arden Lumber Co. and his wife started the New Year in style with a few weeks in the Hawaiian Islands.

Lucie and Serge Matzley took a week off Matzley Corporation business last month for some sun, fun and frolic at Palm Springs.

Mary Ann Womack, better known in the southern California lumber industry as Mary Ozer, is back on the job after three months' leave to set married.