INTANI) TUMBIR COMPANY

CALL US FOR LUMBER PRODUCTS AND NAME.BRAND BUILDING MATERIALS

Main Office: COLTON - TRinity 7-2001

LOS ANGELES Branch office195 S. Beverly Dr. (Suite 416), Beverly Hills BRadshaw 2-7371

SAN DIEGO Branch office-GRidlev 4-f583

Distribution Yard: RIALTO (P. 0. Box 325) ecutive vice-president, The California Lumber California Reclwood Assn., and Max Cook, Merchant.

WTASC Bocks N-AWIA Progrom

The monthly meeting of the Wholesale Lumbermen's Association of Southern California in January was giverr over entirely to a discussion of promoting the NationalAmerican's program for selling more lumber. Charles Clay, WLASC president, indicated that the goal of the classes is simple to give tools to help sell more lumber and rvood products to dealers and industry.

The^ committee handling the National-American project is headed by Vice-President James Newquist. In explain- ing the program more thoroughly, Newquist outlined the elements to be covered during the year.

"The list of subjects does a selling job in itself," contended Newquist. "Just look at a few: Building a Clientele, Pricing, Markets, Competition, Various Selling Methods, Applying Practical Knowledge, Customer Relations, Terms, Credits, Collections, Purchasing and Sales Management, and these are only a sampling of the over-all project."

The program will be administered by Sidney Edlund Associates, management counselors, specializing in marketing problems, sales strategy and sales training. Basically, the project operates on a dual-basis, combining mailed work sheets and personal attendance at conference-type meetings. Newquist pointed out, however, that attendance in the meetings is by no means compulsory. If you miss a meeting, the written work will keep you up to date.

The program will get underway this month and is open to any lumber representative. Cost is $100.00 for the year.

D. R. Meredith, past president of National-American Wlrolesale Lumber Association, best summarized the project by saying, "In getting beliind this program and putting our experience into it, we all not only hope but have every rigl-rt to expect that all will profit. We expect that each of us will get back many times over the few dollars we will be putting ir.rto it."

Wholesqlers Awcrrd Sid Dorling Honorory Life Trusteeship

At the concluding luncheon of the annual meeting of the board of trustees of the National Association of Wholesalers held in New York, Jan. 14, Sid L. Darling, recently retired executive vice-president of the National-American

Hollywood Jr. Twins Are All-Purpose Doors

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Nole these 4-In-l ADI|ANTAGES

lf Comfort [f

Economy

-. a The Hollywood Jr. TwlN pcrmit morc -. a Sav* buying a Sash, Scr.en and light in litchen and s.ruice porch6. Storm Door. Hollywood JF. rrc all 3 a Giv€ adequlte easy v€ntilatlon. combined into I doot' o lnsect-tight, rustpiof screens. " t ::I::--on hardware, hanging and a sash class m.y be cle.ncd with eas.. a 3lll|";" expensiv. ,eptacemcnts.

/A, _ - a Saves sp!ce...The Hdlyw@d Jr.

7l ConvenignCe Twins miv be hung to swind in or out.

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ou3 extra door with an armtul ot . llliiSl; sassrng, nimsy rcrcen d@rs [f ronel or Flush which invit. intrudeF.a Hollyrood J.. Twins giE you tDur a Acts 13 an addltlonal protsction tor choie ol a panel or flush d@r to housgwit€, She may convc6G with out. h.rmonize wlth any stylc architsture side6 thrcugh !!rh opcning withoqt or Interior dcalgn. unlcllng thc d@r. a Flush d@6 svailablc In Philippinc a Burghr.pr@t A 3lmplc touch ot fin. Luaun, Oricntal Ash (SGn) q 8irch. ge6 lcks sash. a P.ncl do6 ayail.bl. in pinc only.

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Wholesale Lumber Association, was awarded the office of, "Honorarv Trustee for Life." In making the presentatiou, Donal<l R. Meredith of Madison, Conn., one of the NAW trustees and long-time friend, praised Mr. Darling for giving unsparingly of his time, knowledge and energies to the founding and continuing staunch support of the Association and for his devoted service to the advancement and improvement of the nation's wholesaling industry.

NIr. Darling was electecl secretary-directing manager of tl-re National-American Wholesale Lumber Association in 1936 ancl has served the organization continuously since 1931. He u'as elected as the first executive vice-president of the National-American at Vancouver, B.C. in 1956.

John L. Mulrooney of New York succeeds Darling as executive vice-president of the National-American. Nlartin T. Wiegand of Washington, D.C., past president of the National-American, was elected as vice-presiderrt of the National Association of Wholesalers by the active rvhole- sale members of NAW. The world premiere of the wholesaling motion picture, "The Devil to Pay," viewed the previous afternoon.

FHA Activcrles Agency Progrom

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Pole-type Buildings Golled "Hottest" ltem in Construction Field

(Reprinted from Wood Preserving News, Chicago, Il1.)

Pole-type buildings currently are about the "hottest" item in the entire construction field. Thev are todav's best answer to high building costs. They are versatile. Ma.ry new uses are being found for them.

Their history is interesting. Pole-type buildings got their start shortly before World War II in the farm field. Farmers who built them necessarily were the nation's most costconscious builders and buyers. Pole-type structures cost so much less than conventional barns and service buildings, went up so fast, were so useful, and lasted so long, that they quickly spread from coast to coast and border to border. A new crop of pole-type building designer-erectors mushroomed into being.

The next logical step was that commerce and industry borrowed from their country cousins and put up huge poletype warehouses, service buildings, sales rooms and even manufacturing facilities at unbelievably low costs. State and county highway departments stored idle, costly road machinery in pole-type buildings. Lumber dealers erected umbrella-type lumber sheds, open front and back, so that power fork trucks move in and out quickly and easily with palletized, or steel-strapped loads of lumber.