THE SPECTACU[AR SPR"UG P MOTIO'U PACKAGE fl RO

flere's a "Promotion Package" that's hotter than anything that's come off the launching pad!

It includes thousands of your ousn imTtrinted 8 page tabloid (for neighborhood distribution), loaded with "How-to" stories and suggestions. It CREATES the desire of "House Husbands" to please Housewives by taking on various types of improvement projects.

Besides the "Dads FIXIT Times," there are brilliant banners, easel cards, price cards, newspaper mats, literature by the packets and a private bulletin (for vour eyes only) on how to get the most traffic, most sales and most profits from this BIG PACKAGE !

The cost? Ninety percent paid for by sponsoring manufacturers and by So-Call Costs you 10c on the Dollar!

LET YOUR SO-CAL MAN TELL YOU N,IORE! Deadline for participation is only a few short rveeks awal-!

October 7, had been supervising the installations in the shed and one stack shed. A fork-lift, two trucks and one store a month when interviewed, and still had a month and pickup will be employed. An attractive "back-porch" to two days to"go before the grand opening in December. the rear of the store, with exit and entrance from the store

Not keeping "union hours" (they used to be called "banker's hours"), Manager Heuer actually seemed to be enjoying being "on-the-job" from 10:00 a.m. to 11:00 p.m. those tlro months of preparatory labors. He spent the evenings seeing if the displays were going to be in just the right spots to render the owners the maximum profits from tl.re store. There were five other persons on the premises by November as the construction went into the homestretch. FIe expected to employ three sales personnel in the store when things got going, and four in the yard: the foreman, a boy and two drivers.

In case you had any doubts that the California desert areas were really booming, like they say, this uncompleted yard sold five (5) jobs while the store was still being built and supplies being installed.

Gibson Lumber Company plans the Indio yard as the ideal "One-Stop Store." Besides lumber, it will feature plumbing and electrical supplies, builders hardware, garden tools, paint, fixtures and all the rest. It will maintain "the well-balanced inventory."

tffiis$

night: lhe "B(k-por<h" showing entrmce inlo the tlore through door ot lefr. Thi! "onnex" by the rear door, will handle the supplies of nuts, bolts :rnd bulky items, and such desert necessities as water heaters. This merchandise is all on shelves, however, and attractively displayed for the buyers who wander "out back." The porch is protected from the highway by a steel fence (shown in photo) but may be entered off the street,

The retail store is finished in the wood species and panelings it sells for an imposing display of the products on the walls. It has acoustical ceiling tile and resilient flooring of the latest materials in practical uses itself. The store is airconditioned, naturally, for the Coachella Valley summers, and expansive use ofbverhead glass throughout the 35xl0Oft. store provides a marvelous distribution of natural light 1nst(le.

The storage yards are 50x480 and 50x220 with one pole