Tom Fox Named General Chairman of 1950 Exposition

Thomos J. Fox, president of the John W. Fisher lumber Co., Sonto Monico, Colif., is o posf president of the Soufhern Colifornio Retoil [umber Associotion, its Deoler-Director on lhe N.R.t.D.A. Boord since 1954, ond member of the Executive Commitiee. He is octive in his communily offoirs ond o populor mon omong his fellow lumber deqlers

Veteran Southern California lumberman Thomas J. Fox has been appointed General Chairman of the 7t1-r annual NRLDA Building Materials Exposition to be held in San Francisco, November 13-16. His acceptance of the post was revealed by President Paul V. DeVille following a meeting in Washington, D.C., of the Exposition advisory group and officers of National Retail Lumber Dealers Association.

As President of the John W. Fisher Lumber Company in Santa Monica, Dealer Fox now heads the firm in which he got-and liked-his first taste of the lumber bnsiness 25 years ago. His career reflects the almost-forgotten virtues of conscieuce and workmanship characterizecl by an earlier generation's Horatio Alger hero.

Irish-born and industrious. Fox ioined the Fisher l-umber Company as yardman in 1935.- Ten years later, ambition, ability and assiduous attention to business had put him behind the Manager's desk, and in another year he became President of the company. His steady rise in business was interrupted only briefly during \Vorld War II while he turned.l-ris tremendous personal energy in another direction. Volunteering for duty in the U. S. Nlarine Corps in 1942, he spent two years in active service.

Becoming interested in industry association work, N'Ir. Fox was elected a director of the Southern California Retail Lumber Association in 1948 and served as its President in 1949-51. He has represented the Southerr.r California association as Dealer-Director on the NRLDA Board since 1954, and is presently a member of the E,xecutive committee representing NRLDA District 7.

Mr. Fox describes his hobby as "preaching the gospel of NRLDA" and devotes much time and interest to his work orl national association committees. He servecl three years on the NRLDA Merchandising Committee; in 1958 he appeared with economist Walter Hoadley on the NRLDA Exposition program, "Retail Lumber, Inc., U.S.A.," Ancl in 1959 served as a member of the national Exposition committee.

In spite of his heavy schedule of business and association activities, Mr. Fox finds time for numerous civic ancl fraternal interests and works with many local civic developmellt grorlps. Santa Monica's nickr.rame, "The Nativity City," grerv ont of its annual Christmas project originated by Tom Fox as president of the Chamber of Commerce in 1953. He l-ras also held official posts in Elks, American Legion, Recl Cross, Community Chest ancl Salvation Arml'. His rnost clevotecl work has been with Rotary. hou'ever. of rvhich he is past-president. Under his leaclerihip. Fisher-

4O-Ft. Wqves Wreok Hqvoc On Cqlifornio Lumber Towns

The sudden, unexpected storm of February g wreaked widespread havoc on several Northern California and Oregon lumber towns, according to ffrst reports as this issue was going to press, As howling winds slammed sheets of rain or snow across the region, thousands were forced from flooded homes and several killed. High tides and 45-mph winds brought 30-ft, waves that undermined the S.P. tracks north of Monterey and boulders were surf-washed upon Highway I south of Carmel. The l7-mile Scenic Drive was also blocked by boulders fung out of the sea. A lumber raft was thrown ashore in front of the Ocean View hotel.

Highways were fooded, power lines knocked over, trees ripped from the ground and six to seven feet of water was standing in small Eel River Canyon lumber towns that had been badly damaged during the 1955 California-Oregon ffood that killed 6l persons, More than 750 residents left the tiny lumber and resort communities of Weott, Pepperwood and Myers FIat to fee to higher ground. The Red Cross declared the 3O-mile sector of l0l from Garberville to Pepperwood an emergency disaster area. Only rooftops were visible above the torrents of water there Iast week. Disaster workers were alerted along the banks of the Feather, Yuba, Klamath, Eel and Russian rivers.

Seas whipped by winds up to 110-mph wrecked a $100,000 dock at Port Orford, Oregon, and one million feet of lumber was hurled into the ocean. Waves smashed in a Coast Guard lighthouse high on a rock near Fort Bragg. Heavy wind did 9500,000 damage around Lake Tahoe; $150,000 damage in the Las Vegas area.

Lun.rber Company has received national recognition for "Outstanding Achievement in Public Relations."

Following the recent meetirlg at NRLDA Headquarters in Washington, Mr. Fox stated he was "delightecl with preliminary developments on the 1960 show.

"I have never before seen such anticipation and enthusiasm in evidence at all levels so far in advance of a convention," he commented. "Producing this industry's first nation-wide Exposition ever held in the West is a challenge to which I'm looking forward with a great deal of pleasure. With the help of an excellent Committee and progressive dealers throughout the United States, NRLDA will stage in San Franbisco next November the very finest Exposition the lumber and building materials industry has ever experienced."

Assisting Mr. Fox as co-chairmen for the San Francisco Exposition rvill be James C. O'Malley, Phoenix, Arizona, and W. H. Blackstock, Seattle, \A.ras1-rington. Others namecl by President De\rille to serve on the 19610 Exposition Committee include Attendance Chairman, Frank-Heard, Motroni-Heard Lumber Co., Woodlancl, Calif.; Exhibits Cl-rairman, Phil Creden, Edward Hines Lumber Co., Chicago, Ill., ar.rd Henry Hulett, North Bay Lurnber Co., Corte lVladera, Calif.; Jack Pomeroy, Lumber X{erchants Assn. of Northern California, and NRLDA Exposition Director Martin C. Dwyer.

Forest Receipts Top $l24 Million

National forest timber sales and other land uses, under multiple-use management, pushed Forest Service receipts in fiscal 1959 to a record $124,067,682, the U.S. Department of Agriculture announces. This was an increase of $30 million over the previous fiscal year's income.

As usual, the big income producer rn'as the sale of timber, rvhich accounted for $115,808,877 of the 1959 total. This reflectecl the all-time record harvest of 8.34 billion board feet.

Time, they say, tells on everyone. Especially too good a time.r***

Moderns may not endure martyrdom for a principle, but at least they have more fortitude than the martyrs of old; they'll suffer agonies before ln"tlt scratch in public.

Men who glory in their work, in the contest for greater heights of human endeavor, are the world's inspiration and its hope.

Treat everyone with politeness as you travel along, even those who may be deliberately rude. It is worth remembering that you are courteous to others, not because they are gentlemen, but because t*or 1tu. *

Stephen Girard, famous Philadelphian of other days and the founder of Girard College, was asked what he would do if he knew he would be dead tomorrow. He replied: "I would plant a tree." For planting, like plowing, is prayer.

A philosopher says r "lr.rri"r, ia""t" are like stars, you don't reach them, you just reach for them."

He loves his country l"ra*-frJ strives to make it best. He is the greatest patriot who has the greatest fear that something wrong will happen to his country.

An orator. In his -irrJ ,rrJru i] a """a of thought. In a moment the seed is a plant, the plant is in blossom and the fruit is given to the world.

Elbert Hubbard ,"ia ttlt tf;" ullitua States has produced two men who stand out so far beyond the most of mankind that they form a class by themselves-Thomas A. Edison and Ben Franklin. Both started poor and humble and, by working longer, harder and better than their fellows, they became immortal.

The poet Bobby e.rrrl, orl"" J"tu: "It becomes a man of sense to think for himself, particularly in a case where all men are equally interested, and where, indeed, they are all in the dark." *t<*

All humans do not look with the same degree of admiration at our modern American miracle workings. Years ago when a great Englishman, Lord Balfour, visited the United States, an enthusiastic guide pointed out to him one of the highest and most modern New York skyscrapers.

BY JACK DIONNE

Said the guide: "That mighty building is absolutely fireproof ! It couldn't possibly burn down." The calrn Englishman surveyed the building for a few moments, then remarked: "What a pity !" * * *

The great English thinker, Edmund Burke, once said of those who advocate.the socialistic state: "To them the will, the wish, the want, the liberty, the toil, the blood of individuals is as nothing. Individuality is left out of the scheme of things. The state ir "t1."

The Scotchman, so the story goes, had just listened to a rendition of that beautiful war song, "There'll Always Be an England," and was heard to remark: "Why, to be sure there'll always be an England. No true Scot can doot it. For what is England, anyway, but the southern tip o' Scotland. And, of course, everyone knows there'll always be a Scotland." {<**

A perfect illustration of what printing has done is Lincoln's Gettysburg Address. Today it is universally acclaimed to be one of the greatest utterances that ever fell from the lips of a man. Yet, we are told that, when he delivered it, it made little impression. The exalting inspiration that comes to you today as you read over those eternal words in cold print, was lacking in the minds of the crowd that heard Lincoln deliver it. There was no thrilled audience that listened, little knowing that what they were hearing would become immortalj They were not deeply moved. One of the all-time masterpieces of human thought and utterance had touched their ears, but they knew it not. It was only after the words had been printed and distributed that their immeasurable grandeur soared toward the sky, and glory showed through. Had it never been printed, it might have died a-borning-that miracle of word and thought. It took printing to give it to the world, and keep it there forever.

What, you may ask, is Leap Year? It's this way: The Gregorian calendar, which we use in computing time, consists not of 365 days in the year, but rather of 365 days, 5 hours, 48 minutes and 46 seconds in a year. So every four years we have an extra day in Febrirary to take care of that extra quarter-day left over in our computation of solar time. And we call it Leap Year.

..."MacMillan" is a very familiar name on the payroll of The Pa' ciftc Lumber Company. Among them, Duke, Emmett, and RaY MacMillan have 104 years of continuous service, more years than the company itself. They symbolize Paciftc in another way, too. As Trainmaster, Ray helps bring the huge redwood and ffr logs to the mill. Foreman Duke oversees their conversion into prime lumber-through the great hydraulic barker to the saws and sorting chains to the dry kiln and yards for seasoning. Finally, Emmett supervises order makeup, loading, and shipment to market.

More than in most industrial operations, the production of high quality redwood lumber depends upon trained skill and iudgment, born of aptitude, experience, and a "feel." for wood. Men like the MacMillans typify the people of Paciftcin the woods, the mills, and the field. Lumbering is their profession; constant reffnement of methods and product their dedication.

It is because of this, that Paciftc has maintained its position of leadership in the industry for more than 90 years. It assures you of a dependable supply of fuchitectural Quality Palco Reduood -the industryt standard of comparison.