Diomond Nqtionql Shows Remodeling of Sonto Roso Yord

The California Retail Division of Diamond National Corporation, Chico, Calif., recently held Open House for the company's completely remodeled Santa Rosa Retail Lumber and Buil<ling Materials Store, 375 Sebastopol Road, Santa Rosa, Calif. The original store and yarcl facilities were built in 1917 and, in 1958, two "T"-tyDe lumber storage sheds 'were aclded ancl the entire 1'arcl -ri'as blacktoPpeo.

Tl-re remodeling of 1959, cornpleted for tl.re grand reopen- ing which is offerecl to the trade cut-to-length and packaged to avoi<l damage in l-randling.

Santa Rosa custonlers are ir.rvited, in line rvith Diamoncl National ltetail yarcl policy, to make nse of I)iamoncl's "Time-payment Plan: Nothing Do\\'n-Up to 93500-5 Years to Pay." A Credit & Loarr ofllcer is a.sigrred to the ir.rg on Novenrber 13-14, now provides 929 square feet of office space and 5,463 square feet of sales area featurir.rg self-service. The store's clisulavs are directecl towarcl tl.re do-it-yourself l.randynran ancl'the horne-modernizatiorr trade.

An outstan<ling f eature of the remocleled store is the Planning Center where all contractor trade, l-rome-builders store to assist cnstomers ir.r establishirrg their creclit arrcl securing a loan.

Approxirnately 4,500 grlests rvent througli the store arr<l yard dtrring the2-day Open House, almost an unprece<lentecl number for such all event. There \vere given arvay $2,000 in attenclance awards, including a $313(r Thermarlor ovett an<l range as first prize. The visitors saw sttch moclern ne\\r retail lumbervard deDartments as the Horrseu'ares arrrl the Small Appliar.tces sections. Guests u,ere also impressed u'ith the store's new fixtures, decor arrcl disDlay installations. Friday night, tlre first night of tlre rioliening, was rlesignated as Contractors Night.

Bill Bortlett. experiencei Diomond Notionol solesmon, discusses wilh o cusiomer lhe moteriols ond supplies best-suited fo his needs in Plonning Center and do-it-yourselfers are invitecl to sit clown with the experienced salespeople to exar.nine an<1 cliscrrss the rrse of supplies arrd materials best-suited to their individual needs. Here, also, the customer has an opportunity to examirre the company's new ideas in home plar.rnirrg and modernization for wl-rich the Diamond National yards are becoming increasingly well-known.

One of the attractive featrrres ir-r the store rernodeling was the use of a new Diamond National product. "Satin \Arall Paneling," a p..-nn;.t-t

The yard will now stay open all clay Saturclay increasecl inventories for the modernization trade

Tom Fiori, formerly manager of tl-re Sebastopol u'ith its yarcl, is nrarraging the new Santa Rosa store. The assistant rnauager is Nlyron \Arolverton.

Present from Diamond National Corp. (arrcl cloing sonre r'vork tl.rere, too) were Don Wilson, mercharrdisirrg martager; Hal Knecht, formerly the Santa Rosa manager but now in charge of wholesale sales at Chico ; Jack Grey. the North Central District manafJer at Red Bluff; Harry Stone, the Sonthern District manager at Stockton, arrd _Jack

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Amazing Gorners Prevent Racking

Amazing new LOK-tite process makes thc corners o{ these Rudiger-Lzrng screcn doors as rigid as if they had beern weldcd. There is absolutely no give at ali from twisting or uneven strainl Write