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NATIONAL AD\/ERTISING GEARED TO GIVE THE EXTR,A PUSI{ TIIAT IIELPS START SALES, INCREASE SALES. "CLOSE'' SALEIS!

Working Plans ... and Gluality Products

Every Flscrxanrrqc Inna is backed up with free descriptive literature that shows how-to-do-it sketches or. in the case of homes, floor plans (as in the past, blueprints are available only on order from lfou). These plans enable your customers to go r{ght to work on their own or to consult with you ()n any needed modifications. You can assist them in arranging expert building help, and give them the complete information they want on financing .-and, of course, help them select the Weyerhaeuser 4-Square Lumber, Plywood, and Lumber Products meeting their budget requirements and appearance demands.

You-as a 4-Square Lumber Dealer-are in the enviable position of being able to assure satisfaction through the use of top quality products from Weyerhaeuser, America's best known name in lumber. Whatever your customer's chief concern -appearance, durability, maintenance, costthere are Weyerhaeuser 4-Square products that will do the job well, open the door for you to sell additional jobs. Make sure you tie-in 100/6 with this exciting new business-building program. Check your own advertising, merchandising, and promotion plans. And be sure your inventory includes the quality products identified with the Weyerhaeuser 4-Square trademark.

.'A BOY IS THE ONLY THING GOD CAN USE TO ffIAKE A flIAN''

The above motto, adopted by Arizona Boy's Rancl-r at Queen Creek, Arizona, very vividly portrays the purposes of this organization. It started in 1951 rvith tl.re donation of 150 acres by Leo Ellsworth of Queen Creek and 30 acres by Jack Ilarnes of Chancller, rvitl-r one cottage ancl ten boys. It has nol' expancled to four cottages, :ur office, recreatiotral builcling, remeclial school, superintenclent, superintenclent's ofrfrce, ancl a very dilapiclatecl anci run-clort'n shop. An interfaith chapel and another cottage are lrow rrnder construction.

Under the able direction of \\'endell lt. Newe11, the superintencient, this worthwhile project for boys from broken homes is cloing a tremendous job. lJoys are not orderecl by court to Sio to Boy's Itanch, but are irrvited arrcl must wallt t() go. Accommoclations are provi<lecl in tl.re folkru'irrg rnanller : ten boys to a cottage with a mother-father atnrosphere. Tl-rese cottages have their own cooking ecluiprnent, clinir.rg room, ancl a living room. Two boys are assigned to each bedroom and each lad 1.ras assignecl chores to perfornr every day. The elementary scl.rocll grollp attend Higley arr<l Queen Creek schools ancl the olcler boys attend Char"rcller I{igh School, where their conduct and eclucational attainmel1ts have been classifiecl as among' the best.

\\/hile Arizona Boy's Itancl-r is a r.rorr-profit organization, sustainecl by private cor.rtributions, it is not charity. For that reason, the three Hoo-Hoo Clubs of Arizona (Flagsta1T, Pl.roenix and Trrcscrn) felt that sponsoring a project rttrcler these conditions worrl<1 be r.nost benelicial, not only to tl.re club members tl-rernselves, but also to the boys.

The meeting at the ranch on Tuesday, January 19, was the culmination of more than a year of study and hard work in developing this project, which will be a shop building 60x90 feet, fully equipped, and constructed entirely of wood. It should ultimately have a value of between $40,000 and $50,000 when it is completed. The Hoo-Hoo clubs will furnish all of the materials and much of the technical and supervisory work and the construction will be done by the boys. This will give them immediate vocational training.

After the shop is complete<l, the boys plan inrnrecliately to start making all of the pe.r'rrs, the altar, ancl other necessary furr.rishings for the chapel now un<1er corrstrtrctior.r. They also \\'ant to be in a position to make furniture for cottages as they are adclecl. It is ever-r hoped that, as this l)roe'raln arlvances, they u'ill be able to urake sonte other items which have a market value. This will not onlv be excellent training for the boys but it 'ivill give hnanciai assistance to the rarrch.

There are llow 44 boys at the ranch, .rvith a large waiting list. The ne\v cottage rlow under construction will bring