THE CALIFORNIA LTJMBER MERCHAI\T

Jack Dionne, Publisher

Calendar Of Coming Events

Februory

Western States Hardware Show, Brooks Exhibit Hall, Civic ('enter, San Francisco, Feb. 14-16.

San Francisco Hoo-Hoo Club 9 Wood Prornotion meeting, 6':29 p.rtt., Leopard cafe, San Francisco, Feb. 16; Al Bell, chairman.

Lumber Merchants Assn- of Northern California Clinic on Component Construction, Rickey's Studio Inn, Palo Alto, Feb. 16-17 (Members only).

Western Retail Lumbermen's Assn. (333 First West, Seattle 99, Wash.) annual convention, Davenport hotcl, Spokane, Wash., Feb. 16:18. (Exhibits.)

Black Bart Hoo-Hoo Club l8l evening meeting, Feb. 17.

Sacramento Hoo-Hoo Club 109 evening meeting, Sheru,-oo<1 roonr, Sacranrento, Feb. l7; Dick Merritt, chairman; Hosts: California Builders Supply Co., Diamond-National Corp.

Los Angeles Hoo-Hoo Club 2 n.reeting and golf tournanrent, Rio Hondo Country Club, Downey, Feb. 19.

Dubs, Ltd. monthly tournament, San Jose Country Club, Feb. 19; Host: Leo Cheim, Sr.

Southern California Retail Lumber Assn. "Management Workshop," conducted by Arthur A. Hood, Starlight Roof ancl Patio, Lafayette hotel, Long Beach, Calif., Feb. 2l-26; Enrollment by arrangement with the S.C.R.L.A., 111 West 7th St., Los Angeles 14, Calif.

Oakland Hoo-Hoo Club 39 annual Birthday Party Dinner-dance honoring past presidents, Empire room, Claremont hotel, Berkeley, Feb.26.

Humtroldt Hoo-Hoo Club 63 annual Ladies Night dinner-dance, 6:30 p.m., Baywood Golf & Country Club, Feb. 26. Entertainrnent starring DeCastro Sisters; Music by The Playboys.

Mqrch

Western Pine Association annual meeting, St. Francis hotcl, Sarr Francisco, March 2-5.

Southern California Lumber Seasoning Assn. tour of Becknran Lumber Service, 3:00 p.m.; i)inner: Crrrrie's Santa l;e, S1>caker: l)r. Robert Cockrell, School of Forestrl., Liniversit-v of C:tlifornia, March 2.

Montana Retail Lumbermen's Assn. (326 Fuller Ave., Helena), Finlen hotel, Butte, March 13-15: Exhibits: Butte Civic Center. California Redwood Association directors' nreetins. 576 Sacrarner-rto St., San Francisco. March 14.

THE NEW WEYER,FIAEUSER PR'OGRAM TI{AT FITS n,IGHT IN WITI{ YOUR OVIIN ADVERTISING, MERCI{ANDISING, AND SELLING ACTI\/ITIES!

Advertising

Starting in February, the millions of readers of Better Homes & Gardens and other home service publications will see a fresh new series of full color, full page ads that give them the ideas they're looking for to improve their homes ideasyou're looking for to build greater dollar volume. Through the year they'll see ideas for kitchens, built-ins, new homes, vacation homes, garages, patios, fences, indoor play space, storage space-fascinating ideas that answer the needs of 9 families out of 10. See the first ad in the February 1960 issue of Better Homes & Gardens.

Merchandising

advance of each full color, full t?"?"1?:'""#l'ni'tT,?15rfi,:.t"1

I -' A--l Dealers will receive a complete |merchandising kit containing a mounted ad reprint, a supply of FascrNerrxc Iooa literature (with how-to-do-it sketches), reprints of tie-in id mats for use in the dealerts own advertising program, and a news service that combines advertising, merchandising, and selling ideas with clear, concise information on new Weyerhaeuser 4-Square products and their uses. This sales building kit is absolutely free to Weyerhaeuser 4-Square Lumber Dealers!

Wffi

BE SURE you hove complele informolion on ihis 1960 progrom for graoler soles! Ask your Weyerhoeuser Dislrict Represenl. otive for detoils or write lo Weyerhoeuser Componn First Noiionol Bonk Building, St Poul l, Minnesolo.

They're ready to buy. . .