RED TOP WOOL DID IT!

Now there can be a potential pront in every insulation sale-for dealers whohandleRed Topx Vool! These two factors have helped to secrrre it, as hundreds ofdealers have learoed-Prices are down on the complete line of Red Top \7ool insulation products!

-Vithin 48 hours or less you may have delivery on as little as rOOO sq. ft.!

Red Top Wool is available in a form, a size, a thickness to answer practically any insulation problem' And now for the first time, this suPe' rior type of insulation is competi' tive with less efrcient materials! This news gives your insulation business a new lease on life, a fresh opportunity. For with Red Top $7ool, you may standardize on one type of insu- lation and save money while you make it! rFrF*

See why USG Dealers are saying -"I'n in the insulation business to stay." Ask your USG rePresentative of use the coupon.

However humble the place I hold, On the lowly trails I have trod, There's a child who bases his faith on me, There's a dog who thinks I'm God" Lord keep me worthy-Lord keep me clean And fearless and undefiled, Lest I lose caste in the sight of a dog, And the wide, clear eyes of a child.

-C. T. Davis.

A lawyer once said to Voltaire: "Slavery is a matter of contracrt" Voltaire answered: t'Show me the contract with the signature of the slave, and I'll believe you."

***

It is very interesting to know that of the twenty-four million passenger cars in use in this country today, sixteen million were purchased as USED CARS. I wouldn't have believed it, but get the figures from W. J. Cameron, an authority. Of course, every car is a used car the day it is driven for the first time. ***

The motor car business is good. It leads the business parade. As Dick Putman used to say: "There's folks buyin' automobiles this year so poor they actually ain't got a pint od whiskey in the house."

*'F* rfd<*

I have no quarrel with any man for differing with me about politics or religion, any more than I have for choosing blondes while I prefer brunettes. So jealous am I of my own precious prerogatives, the right to think and speak my mind freely, that I would also help my neighbor to jealously guard HIS rights in that same direction. Yet I meet rnen now and then who declare themselves to be "liberals" who are fanatically violent of the opinions of others.

The world do move. We have lived in 1939 to see a recently God-loving people thinking more of the dogmas of Hitler than of the doctrines of Jesus.

We read a lot these days about the Democracies and the Dictatorships. It is interesting to note how much of the land surface of this earth belongs to these three Democracies, the United States, France, and Great Britain. There are 57,(XX),(XX) square miles of land area in the wo'rld. Of this the United States and its possessions cover 3,700,0(X) square miles; France and its colonies correr nearly 5,000,(X)O square miles; and Great Britain covers with her possessions approximately 13,00O,000 square miles. Therefore these three Democracies that now face a war-scared world own nearly 22;0A0,000 of the total 57,q)0p00 square miles of the earth's surface. +!F*

I heard a merchandising speaker the other day give the following definition of a SALE: "A sde is made," he said, "when a customer leaves your place of business with more goods of better quality than he expected to buy when he came in." I think the gentleman should have qualified the word "sale" in order to make it live up to such a definition. I would think that his definition w:rs that of a "high pressure sale." To sell people more than they need and more than they want is the sort of salesmanship that destroys itself. *** r guess maybe it's tnJ "Jr,rJrr,"arrm that comes with years and experience that makes me disapprove of high pressure selling. There was a time when I thought it was a swell idea. High pressure selling seriously oversteps the mark. I've been telling a story lately to illustrate the evils of high pressure selling, and how to recover from them. A big game hunter in Africa left his camp unarmed one beautiful morning, and went for a walk, just to view the scenery. He was crossing a small clearing when a great lion roared and charged him. The hunter ran for dear life.

I would much prefer my retail lumber dealer friends to look upon a sale as being well made when the pustorner leaves his place of business with the right amou,nt of materials of the character and quality best suited to his purposes and his needs. To sell a man more than he goes in after isn't constructive selling, according to my book. To give him satisfaction in supplying his honest needs is what brings him back, again, and again, and again.

(Continued on Page 8)

(Continued from Page 6)

Long before they got to the edge of the trees, the lion had gotten close enough, and made a tremendous leap at the man. The hunter dropped fat on his face on the ground, and the lion jumped way over him. Quick as a cat the man scrambled to his feet and ran. Again the lion chased him. Again he jumped, and again the man threw himself prostrate, and the lion jumped clear over him. This time the man got up a tree before the lion could overtake him. The lion growled around for a while, and then left in disgust. The man came down out of the tree, and made his way quickly back to camp.

He armed himself with a *r"* Or* gun and went back to the scene of his perilous adventure. He sneaked up quietly to the edge of the clearing, and peeked in. And there in the clearing was the same lion, PRACTICING sHoRT JUMPS.

The lion was the nisn ;r":"Ju ""r".-"r. He lost a tot of good business by over-jumping.

Dependable statistics ,;"J ,;, labor should be as directly and vitally interested in getting money invested in industry, as business itdelf, because of the continually growing investment per worker in this country. In 1899 the average capital investment per worker in the United States was $1,900. By 1914 it had increased to $31200. In 1935 it was $7,600. fn many industries the capital investment per worker rises much higher than the figures just given, which are average. fn the steel industry the capital investment per worker is $11,5ffi, in the railroad business it is $26,000, while in electric utility it is $47,000 per worker. Witness then, for yourselves, how vital is investment in industry, and how directly unemployed capital must and does mean unemployed men.

Yet this nation is firrea -iln lrr"g"a thinkers who volubly discuss our unemployment situation, with never a thought for this tremendous fundamental; the fact that until capital invests, labor cannot work. To assume that our unemployment problem can ever be even approached in the matter of solving through any means other than the coaxing of lazy and scared capital to go back to work, is simply to make continued progress into the realms of irresponsibility.

*>k*

Alfred P. Sloan. Chairman of the Board of General Motors, says that we cannot sustain the American economy by consuming our national assets, and that "sooner or later we must learn that to reduce the rich to the status of the poor is to reduce the poor to a still lower level of poverty."

Mr. Sloan thinks that if we would stop wasting public funds in huge quantities, put taxation on a basis that would encourage industry, and substitute in our national economy things that will stand scientific analysis for things that are essentially wrong, we would soo,n have a boom. He says that if the huge sums now going to the tax collector could be put back into wages, the higher wage rates could be sustained and even result in reduced prices of products, wages would then buy more, industry would again expand, and the standard of living wotrld advance.

And now I would n"*" ,", ,Jr, ,""uurc who love strong and beautiful word and thought construction, something I think very close to genius. They are the words of Senator Josiah W. Bailey, of North Carolina, excerpts from a letter he wrote to a friend, explaining why he chose "the hard way" of doing his own thinking at Washington, rather than the popular "easy way" of the "Yes" man. He declared that no man loved popular acclaim better than he did, or hated worse to go against a popular tide, but that there were other co'nsiderations of great import. "I remember," he wrote, "one Pontius Pilate. He pleased the crowd, and let them slay their best friend. He went the EASY WAY. So he held the governorship. I do not admire him, but he was a smart politician ! f remember one Peter, a fisherman, who declared, to the people demanding that he agree: 'We ought to please God rather than men.' He went the HARD WAY. They tell me he lost his life o,n the cross ! But I admire him ! f remember Christopher Columbus, the majority of whose sailors demanded that he turn back, but who nevertheless pressed on. He went the HARD WAY. He was most unpopular with his crew. But he discovered America ! His sailors only discovered that they were cowards ! I remember Robert E. Lee, who refused the command of the Union Army and all the rewards of national gratitude, to do duty to his state. He went the HARD WAY. There are some who call him traitor ! But there are many to whom he is an inspiration ! I remember Moses, who chose to, dwell in the tents of the wandering Tribes of fsrael rather than the palaces of the Pharaohs. He went the HARD WAY. He died in the wilderness, but God gave him a mountain-top to die on ! AND HE IS STILL ON THAT MOUNTAIN ! f remember Him who said to the Pharisees: 'Your fathers stoned the prophets and you build monuments to them !' He knew the HARD WAY. He died upon the instrument of the slave's torture! But all men look up to Him on that cross ! None of these were popular men ! They, unlike Pilate, went against the tide of public opinion ! NONE OF THEM WAS EVER GOVERNOR !"