Display lllustrates "Full-Line Sellin g"

Chicago, Feb. 1-A new version of "Full-Line Selling" is graphically exemplified in the animated spectacular display of the United States Gypsum Cornpany now being shown to conventions of dealers and at selected points of public traffic throughout the country.

The central point of interest in the display is a model house, built to an accurate scale and measuring 4 feet 3 inches high by 5 feet wide and 3 feet 6 inches deep, which the wing panel, a light in the house flashes on where Sheetrock is used. features actual USG rnaterials in minia'lure size. It illustrates quickly and graphically all of the products this company makes rvhich can bring security, conrfort and economy to the modern home.

After a carefully determined interval in which the observer can study the sample material, what it does and where it goes, the Sheetrock lights give place to the next material, and so on through the entire cycle of 16 products for building or decorating interior walls and ceilings and exterior walls and roofs.

Adjoining the house on both sides are colorfully decorated wing panels which embody samples of all the materials in the house 'ivith a head-line description of each product.

The whole exhibit is electrically animated so that each product receives separate display lighting iu continuous moving sequence.

As the Sheetrock clescription, for instance, lights up in

When the circuit has been completed lighting action is stopped momentarily, and then all of the lights in both panels and the house go on at once, giving a brilliant, comprehensive picture of the rvhole display.

The United States Gypsum Company has found in this unique exhibit an ideal opportunity to give the building trades and the general public a "package" presentation of the many materials they have to sell; the berlefits they offer, and a better conception of horv they should all be used in present-day constrttction.

Thig l<rbel on c bundle oI Bed Cedcr Shingles is your cssurqnce lhct they mecrsure up iu every respecl to U, S, Stqndcrds 100/6 clear; 100/6 edge gtain: 1000/6 heqrtwood. You ccn recommend and gell P. C. S. I. B. CERTIFIED Red Cedar Shingles with lull conlidence in their crbility to deliver customer gcriislaction. They meet cll building qssociolion requirementB. Literqture on requeat.

PACIFIC C0AST SHINGIE INSPECII0I{ BUREAU, Inc., Stucrrt Building, Secttle, W<rshington