Exclusively for California . . /ms- dnd .

Wews

to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D & R and these 4 Oregon and Washington mills:

Old Growth Fir Dimenslon from F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs from Warrenton Lumber Co., Warrenton, Oregon llemlock Dimension from Westport Lumber Co., Westport, Oregon

Douglas Fir Studs fiom

Shepherd & Dasher Lumber Co., Longview, Wash.

Fast, regular ocean shipments by barge from Southern.Oregon and the Columbia River direct to Southern California.

Now, over 5,000,000 feet of dimension lumber and studs monthly . . manulactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling TRiangle 3-266i1 or STate 3-0544.

by BOB McBRIEN execulive vice president of the Lumber Merchqnls Associotion of Norlhern Cqlifornio

A N INITIAL SURVEY of LMA dealer members shows no n physical flood damage, but it is anticipated that.some dealers will suffer economic problems in given areas. Two associate mem' bers, Pacific Lumber Company and Reid & Wrieht sufiered extensive loss€s. In the .ur" oi Pacific, 4O million feet of logs and 40 million feet of stacked lumber were lost. The firm had B feet of water in its finish' ing building and all equipment was soaked, reports Harry Hood, California sales mairager.

Plans for the Silver. Anniversary convention of the Lumber Merchants Association of Northern California are shaping up rapidly and from all indications this can be billed in advance as o'one of the biggest and best LMA Conventions ever

EVERY0IIE lS invited to LMA's 25th annual convention, says Bob. Knott, both staged." According to convention chairman Ham edulational and relaxation Drosrams will benefit all r ion programs all.

This year's convention will tike place April 4, 5 and 6th at the Mark Thomas Inn, Monterey. Business sessions include a program on marketing and distribution chaired by Bill Grieve, new president of the'Building Material Distributors Association. Bernie (Bud) Barber will bring dealers up-to-date on electronic data processing, and Mountain View dealer Lyle Schaeffer of Minton's will present a program on merchandising.

Homer Hayward, chairman of the host committee, has lined up several most interesting activities for the ladies including a tour of the famed l7-mile drive, an exhibit at a Carmel art studio and a luncheon. This year the ladies will also enjoy their own golf tournament run simultaneously with the men's, according to golf chairmen Craie Gafiney and Jim Fife.

Keynote tp"ik". at ihe convention will be Ross Kincaid, wellknown "*""uiiu" vice president of the Western Retail Lumbermen's Association at Seattle. Ross will talk on 'oWhat Your Association Should Do For You."

Other convention activities include election of officers and one- third o{ the members of the board of directors. ***

Dealer and associate members of LMA have just been informed that effective March I, they will be cover'ed by a new insurance program which provides wide accident and medical benefits'

Working with insuranc,e chairman Jim Ross in the development of this ptJgtu* were Eugene Bell, Ham Knott and Charlie Dart' The program was officially adopted by the board of directors' Dealers iho "t" not members of LMA are €ncouraged to call the office and learn how this program can benefit them through membership in LMA. * * *

ADD END: Dick Cross, Cross Lumber Company, Merced, is up to his elbows in new figures compiled on the firm's new Burroughs accounting system. Lefs hope he keeps his golf scores out of the data . . Lew Silvera, Silvera Lumber Company, Antioch' is planning an extensive store and yard remodeling . Congratulations to fom Smith, new general manager for Western Sierrr Lumber Company, San Jose Homer Hayward took time out from convention planning to visit his Utah inlaws during the holidaysLes Ley, g"tt"tu1 manager of Santa Cruz Lumber Comp-any and his family took to the skis during the holidays Jim Hoekstra is building a new store at I-aton,'California.

These remarki by George Weye:rhaeu,ser, executiue uice-presid.ent, are cond.ensed from a recent interuiew where he defined the position of Weyerhaeuser Company on this important improvernent in lumber.