CRESCE]IT BAY II()(}RS

Wirh Microline Core

THE WEST'S IINEST FLUSH DOORS

$old Through Jobbers to Lumber Yards 0nly you rvith such literature rvhich can produce effective resrrlts at relatively lorv cost.

HOW MUCH TIME SHOULD BE DEVOTED TO EXHIBITS?

The concensus is at least half :r ilav should be devotecl to the exhibit hall. This might be split- into tu,o periods, and since morning exhibition times usually handle the lightest tralfic, this is suggestecl as the best time to make the tour. Flon'ever. since the size of display halls varies from conventior-r to convention, no set peri,,,i o{ time coulcl be logically assigned here. For the sake of the business. horvever, it will l)av everv lumberman to make as much rrse of the exhibit hall ancl the displavs and services offerecl tl.rere as he feels he can allorv.

HOW DO YOU MAKE A CONVENTION EXPERIENCE WORK FOR YOU?

So r.orr are back home. The conr.ention can do you plenty of good but not if everything garnered there-materially and mentally-is forgotten. Take each irlea, product data, merchanclising suggestion, sales aid and tale of "srrccess stories." Exan.rine each in<1ir.iduall1'.:rnd cletermine if it might not be put to u.ork for you.

Sonre of the success storics may be just stories, but others u.on't. See if the nen' mercl-randisir-rg i<leas u'ill appeal t<r yorlr cornmunity, or if some variation might not rvork better. Explore the possibilities of putting the manrrfacturer's literature to n,cirl< [or you. l')xpertly contrived cnvelooe stuffer-size folders are often available rvhich can bc userl in a sepirrate direct rnail campaign. or can be enclosccl n'ith invoices to o1d customers. I-arger items may be rvortl.ry of gir.ing arvay to your better customers, or for using as courrter pieces. Often such items rnay be imprinted u'ith vour name at little exDense. -

Association officeis feel manufacturers' exhibits have a definite, positive part to play in the retail lumber dealers conventions. That is whv most conventions have them and play them up to iheir utmost importance.

The rnanuiacturers then-rselles feel exhilrits are a necessary part of tl-reir s:Lles and scrvice. Thev 1ay out surprisinglv hear,,r. expenclitures zrnnuallv to lrurchase booth space, create an<l builcl attractive, competitivc displays, to ship equipn-rent and clisplal's to conventi,rns scattered all over the country, an<l to assign personncl to 'rvork the displa.y booths.

The exhibit hall is a definite plrrs-factor for the retailer n-ho avails hinrself of the vast opporturrity otf erecl.

Ted Olsen Firm in SCRTA

'fhe T. E. Olsen Co., I3everly Hills, has joined the Southern California Retail Lun.rlrer Assrr. in the Associate nren'rber clivisiorr it-,r rvholcsule firurs.

('l'cll tltem, \ou sara it in The Calif ornia Lumbcr Mercltant)