IOS.CAL LUMBER COMPANY

2-53t1

Southwest Plywood CorPorotion fo Furnish Deqler DisPloY

Feoturing Wclll Surfocing

I3eautiful wall par.reling ilisplays of imported ancl clomestic hardu'ootls are non' beiug f url.rishctl retail lumber dealers throughout Southern Califorr-ria bv the Soutl'ru'est I'lywoocl Corp., according to (ieorge Rice, sales rrarrager of the- u-holesalc distributing' conceru. 'I'hese perrnallent wall surfacing <lis-

Close-up other Products on shelf plays, as shown here, nr:ry be obtaincd lrtr the a-sking' arrd can be -installecl by clealers in plan roonrs, s:Lles offices ancl r'ar<l r'varehot'rsrs wihert' custotners havc a full vicr'v of thc variolts rrpplicalions for ncw constrttction or rt'rlrticlcling purposes.

Rylock

'fhc three stylcs illustratccl here arc presetrtlv in use by thc Warcl \\i'. \\rarcl rctail year<l in Northriclge, Califrirnia, antl Speer tt Specr I-urnber Merchants irt Canoga I'ark.

- "Since these two displays were installed in the Valley, we have had numerous requests from other retail lumber dealers for the same type of sales cooperation. We shall be happy to furnish similar sales aids to all of our dealers," Rice said.

Southwest Plywocxl movccl tl.rc encl of last vear to a 11('w r'r,arclrouse locafecl at 19818 Alamecla Street, Cornpton, California, acljacent to the Harbor area and frecways, offcring faster service to all Southland cities ancl cr.'tnnrttnitics'

Cqlqveros Cement Working Oul

Aufomcrtic System in Kilns

A conrpletcly auton-ratic system of liiln opt'ration has been "on stream" for ntore than 90 days at thc Calavcras Cerrieut Cornpan,y plant in San Atrclreas, Calif., allllotlrlces Grant \\r. Nletigcri, plant manager. The cornpatty's steps tt.tu'ar<l -pe-rfcct- ing a st'nsitivc conrplcx of instrumt'nts to regttl:rte its 360-foot Lxrg revolving fifth kiln havc been clrlscly rvatchttl iIr the