The cldvclntsges of selling qucrlity

r We're talking about the advantages to y3u, Mr' Dealer' Of course, yott tt"'uUy get a better price and a larger profit when you sell u q""ufity Pt:d:tl:i:t' even more important, you gain ti" -Ut"ttitt that co'me from making satisfied customers ' '-"tt"orntrs-who.will 'qive you repeax business and recomm;;;; to their tTilt You also cut down compltit"' *n"li i" 'o costly to you in time and in customer t"td.Yl'\n about quality products, let's con-

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;;ril T:lJt;::f;ffi; in ad'"'rtising to t"t the home building public k"t;;; s"ttt Hu'awood Flooring is a ouality product' 'ni' giuo tlt "1li:^confidence and iJ. t" i,- T::. j!**,Hu':JlJ;"'.i*;::'"

Our rePresentaur

E. L. BR,UCE CO' MemPhis, Tennessee

An Editorial

Blessed is the dealer who keeps a close watch on his competitor, for he will have little time to give to his own business.

Blessed is the dealer who "slows up" when times get dull, for times will always be dull with him.

Blessed is the dealer who runs his business "like father used to do," for he should have a flag above his yard-at half mast.

Blessed is the dealer who runs his business in a modern and aggressive way, takes advantage of his opportunities, and has no competitor but his past 1sse1d-fq1 he shall get the, grapes.

New Custom Milling Ourfir qt Sqn Jose

United Planing Mill, Inc. is the name of a new custom milling organization formed in the Santa Clara Valley at 1615 S. 7th St., San Jose, Calif. This company will specialize as a custom mill and distribution center for saw mills, has facilities for car loading and unloading and 15 acres of storage space. Services available are resawing, sorting, grading, sticking, storage, aucl pattern milling from sticker vr''ork to tin-rber sizing.

The organization represents years of experierrce in the lumber and milling business. Chester Hensley, the manager has been connected with milling and its accounting problems for a great number of years. Clifford Reiss, general superintendent has been in and around lumber frorn furniture factories in the mid-west to pine lumber in the southern states for the past 20 years. In receut years he has been superintendent of nrilling for San Jose Lumber Sales & Milling Co. Tom Reilly, general mill foreman, has been in lurnber since his early teens from logging in the northwest to his own milling business in Santa Cruz for many years. Ed Braz, transportation engineer, has had a broad experience handling lumber hauls and storage problems that date back to pre-war days and during the war worked in that capacity for the government.

The company offers the service it sells and its location as a distribution center to mills and yards that intend to do business in and around the Santa Clara Valley, one of the fastest growing spots on the West Coast.

Moves lo New Locotion

Korach Lumber Company, formerly at Gardena, has moved to a new, much larger and more convenient location at 3118 W. Rosecrans Avenue, Hawthorne, Calif. The telepl-rone number is OSborne 5-4256.

DOUGLAS FIR

O ROUGH OR SURFACED DIIAENS!ON

. STUDSE. E. D. E. PRECISION TRI'II'IIED

CATIFORNIA REDWOOD

. ROUGH OR SURFACED

OREEN OR DRY