[orest Products $ales Conpilny

Joseph l. Steel

Joseph I. Steel, president of the Moore Dry Kiln Company of Oregon, died in Portland on December 27.,He was elected to the presidency of the company in May, 1953, suceeding Forrest Cobb, who died March 19, 1953. A memorial card from Charles J. Williams, chairman of the board, and associates, announced the death of Mr. Steel "with profound sorrow.', Mr. Steel joined the Moore organizati,on in 1922.

Riverside County Fqir qnd Dqte Festivql Opens Feb. l7

Indio, Jan. 13-A record number of exhibits to exceecl last year's 3,876 are expected for the 1954 Riverside County Fair & National Date F'estival to open here Feb. i7, fo, a si*-day run through Washington's Birthday, Feb. 22.

Feature displays of American dates and desert citrus, as lvell as community county and farm organization exhibits, are ex_ pected to be more elaborate than in previous years, said F-air Manager Bob Fullenwiden.

Due to early demands for commercial ancl industrial exhibit space, Manager Stewart yost of this department is urging ex_ hibitors to contact him immediately at the Indio fairgrounds for reservations. Nlost of these exhibits will be housed in the huge, modern Commercial Bazaar builcling of Moorish design aircl under a big-top tent covering 12,800 square feet of flooi space. Outdoor space will be available for concessions.

This year, added features to the comrnercial exhibit depart_ ment will be the auto show, farm implement show, trailer coach and sportsrnan show, a huge military exhibit, and a safety exhibit to be put in by the California State Highway patroi, along with other special and new displays.

Csloverqs Holds Four.Doy Sqles Meeting

All sales records were broken during 1953, Calaveras Cer,rent Company executives announced at a four-day conference of the company's sales personnel held at the company's plant in San Andreas.

Vice Presindent and General Sales Manager Mel J. London, who presided, predicted another large volume year during 1954. He said the company is starting the year with a sizeable backlog of orders. Among the large projects currently in progress or soon to begin are Folsom Dam, Lookout Point Dam and the Waldo Tunnel Project on Highway 101.

It was annodnced at the meeting that Execut?.ie Vice President H. C. "Pat" Maginn is leaving his Calaveras post in order to devote full time to his new position as president of Blair Holdings Corporation. Maginn will continue as director of Calaveras.

President William Wallace Mein, Jr., pointed out that the company has produced $61,000,000 worth of cement during its lifetime-three times the dollar output of the famous Utica Gold Mine at Angels Camp, a top producer of California's historic Mother Lode.

During the four-day sales meeting, the Calaveras field men were given an intensive training course in cement technology by Plant Manager Grant N{etzger and members of his staff.

In the fourth year of the S-year control program for the spruce budworm epidemic in Oregon, a total of 3,161,114 acres have been treated with DDT solution sprayed by planes flying at heights betrueen 100 and 250 feet above treetops.