Lumber Merchonts Ass'n Will Hold 5-Doy Producls Course

Jack Pomeroy, executive vice president of the Lumber Merchants Association of Northern California, recently sent out the following letter in reference to the Association's coming 5-day Products Course to be held at the Whitcomb Hotel, San Francisco, March 8 through March 12, 1954.

"As the do-it-yourself market and the over-the-counter-consumer sale becomes ever more important to the lumber merchant, it is evident that his employees must be salesmen instead of order takers.

"To assist many dealers who have neither the time nor the facilities to school and train employees, your Association will conduct another S-day Products Course. The program will follow the pattern of the highly successful course conducted in 1952, which was attended by 53 employees, and will include many innovations which will further increase the value of the course to the attending employee and to the sponsoring employer.

"Students will be housed at the Whitcomb Hotel in San Francisco for the course which will be conducted during the week of March B through 12, 1954, and the classroom facilities have been enlarged to permit attendance of 60 men.

"The instructors will be the finest avaliable on the West Coast and will approach their subject from the practical standpoint of merchandising at the 'over-the.counter' retail level with emphasis on the end-use and application of the subject."

- In addition to the courses at the Whitcomb Hotel, there will be three fidld trips: A trip to a building material warehouse for first hand insepction of products' composition, grades, sizes, colors, packaging, etc.; a field trip to home construction sites for inspection of product installation, application and use; and a trip to a local manufacturing plant.

1953 Broke Record For Auto Tourisls

The touring bureau of the Auto Club of Southern California reports that more tourists entered California by automobile in 1953 than in any previous ye'ar.

The total number of visitors entering the state was 4,484,286, and they came in 1,647,404 cars. That was a 7 per cent increase over 1952.

During the last ten years more than 28 million visitors have entered California in 70,492,203 cars.