Bis Business ConJerence Exudes Optimism

On January l2th a momentous business conference was held in Los Angeles. Sponsored by the L.A. Chamber of Commerce and other business organizations, more than 900 business leaders, including many lumbermen and builders, gathered at the Biltmore Hotel to discuss and listen to discussions of the vital matters in which all business is now interested.

Carl P. I\{iller, Executive Director of the Wall Street Journal's Pacific Coast edition, was chairman of the meeting. The big and enthusiastic group listened to observers from Washington, to private counselors on marketing, and from teachers in the nation's business schools, and from the entire group came messages and predictions of optimism.

One of the most interestihg of the many speakers was Lothair Teetor, of Washington, Assistant Secretary of Commerce for Domestic Affairs.

"The present administration really believes in free competitive enterprise," he said. "And we can have free competitive enterprise in this country to the extent that we are willing to assume our individual responsibilities.

"We in government," he continued, "will try to keep the economic road open and clear, furnishing those services which business cannot reasonably provide for itself. Then, it will be up to you to use this highway of opportunity with intelligence and understanding to the limit of your ability. It was this concept of business-government relationship that made our

1954 "Where lo Buy" Directory

The 1954 "Where to Buy" directory of the West Coast Lumbermen's Association, being distributed to 37,000 lumber users this year, is the most used directory of lumber producers in the United States.

The details needed by the lumber purchaser in selecting mills able to furnish needed lumber, are arranged for quick availability. Information on capacities, equipment and special facilities, species and lumber items manufactured, augment the data on names of officials and addresses.

The famous large and long timbers ptoduced in the West Coast region are shown with the maximum sizes available from each mill.

Copies are available without charge from the West Coast Lumberrnen's Association. 1410 S. W. Morrison Street, Portland 5, Oregon.

country great. It will be this concept that keeps it great."

Secretary Teetor said that the outlook for business is good.

"Any speculation about a serious recession is today unwarranted by the facts," he said. "There may be some recession from the record high levels of 1953, but in our judgment the outlook for over-all business in 1954 is good.

"With our human and capital resources larger and more efficient, with income and savings higher than ever before, with the elimination of controls and the restoration of economic freedom, there is justification for business, large and small, to enter this new year with confidence."

Se.cretary Teetor listed some administration accomplishments and said. they are only the beginning. Ile mentioned that the guns are silent in Korea and that no casualty lists come from there. He said that in the last session of Congress, requests for new appropriations in the Truman budget were reduced by $13,000,000,000. In addition, he continued, the spending level provided in that budget for the current fiscal year has been reduced about $7,000,000,000. And in the next fiscal year, he said further, the President has estimated a further reduction of $5,000,000,000.

Today, he said, all agencies of government are working to reduce still further next year's budget. The will to save the people's money, he declared is genuine.

"And that is new," he said.

Round Pocific Cruise

R. R. "Bob" Leishman, with A. L. Hoover Company of San Marino, California, and Mrs. Leishman, have booked passage aboard the S. S. President Cleveland sailing March 24 for Honolulu, Japan, Hongkong and Manila. During the tour of the Orient Mr. Leishman expects to call on lumber production people in Japan and the Philippine Islands. They are scheduled to return to Los Angeles Harbor May 3.

Hoo-Hoo-Eltes Meel

Hoo-Hoo-Ettes Club No. 1 of Los Angeles met at the Rodger Young Auditorium Monday evening, January 11. President Bessie Stewart presided at the business session. The next meeting will be held on February 11 at the same place; this will be a Valentine Party.

ANNANDALE COUNTRY CLUB. Pasadena

Three 32-foot Lam-Loc Timbers, 8 x 22. ARCHITECT, Donald E. Neptune, A.I.A. CONTRACTOR. Maclsaac and Menke Co.

Lam-Loc Timbers from Flemine and Hightower Lumber Co.