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oo,. .Well d,one, AmnruCA,,

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\TANT ADS

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GDONGE M. HUMPHABY Secretary of the Treasury

$Feu things in America contribute,tnore importantly to nd.ional security than-the layroll Saoings Plan-the oehicll through uhich millions iJ employed. rnen an'd. toomen build. security, couht"r"Zi iip";i" ;^d create a reserrse .oJ ftyure- purchasing plwer by their ^rlr,ltily inpestrnent in U. S. Saoing_s Bond.s. Credit fir-this outitandi,ng initiiii our lioes is due largely-to a teant that *_rypically Amerieai...'y"r-tignt"d iurio.r" executioes who haae made th.e Payroll Saoings PlLn aJailaiti to tt, ernplovees oJ 4s,ooo companies... g,ooo,ood pg.rorr s;;;;-... pub- lishers oJ rnore than 5oO business magazines and thl *"""giiirt oJ the other ad.oertising med.i'a who contribute generously oJ tf"i" ip,o." ooa time the Ad,oerti,sing Council ond atroertising agencii" -it o gio. freely oJ their skills. To these and to all utho haa"i pirt tn Uuiarn{tn" Payroll Saaings PIqn' rtc_a. s. Treasury Departient .itii*", tnr" o p portunity to say, Well d.one, Anterica.rt'

' of the approximately fio.z billion E Bonds which had on May I, 1953, the cash value of Series E Bonds out- come due up to the end of April, 1953, $5.I billion, or standing-the kind bought by Payroll Savers-reached a l5/o were retained by their owners beyond maturity. new record high-$35'5 billion-$l billion more than the every-m-onth, nearly 8,000,000 payroll savers purchase value of E Bonds held on May 1, 19510 when E Bonds com- about g160,000,000 in Series E Bonds. menced to mature'

Do you know- n r rl or assistance in installing a payroll savings plan, or ' cash sales of Savings Bonds, all series, during the first building participation in ariexisting plan, writf to Savings four months of 1953 totaled #r,741,273,000-22/o above Bond Division, U. S. Treasury Department, Suite 200, those of the first four months of 1952. Washington Building, Washington, D. C.

The united, states Gooernment d,oes not pay lor this adoertising, The Treasury Depdrtnent thanks, for,their patriotic d,onation, the Adaertising Council ani,

Such is the way Bill H:";, l""ni,rgton writer for the Los Angeles Times (and my favorite among all Washington political writers) describes what Our Ike has accomplished during his first year in office. And he follows that text with these well chosen words:

"Some of the leftest cult who have been running this country in recent years have been trying to make a dirty word out of 'Americanism.' And nobody is going to deny that professional patriots can overdo it. But the United States of America stands where it does, as the strongest, richest, most advanced nation in the world b.""u"" r.rf very definite qualities which have moved us out ahead of less fortunate nations, and what President Eisenhower has been trying to do is to chuck overboard the Roosevelt-Truman-Acheson tendency to ape Europe both in policy and in practice, and substitute policies and machinery which are tguly characteristic of our'own country. Maybe we all should have guessed that he intended to do that when, on inauguration day, he jammed a felt hat on his head and thereby signified that the European plug hat was out as far as the White House was concerned. That should have been the tip-off.

And Bill Henry ""ia irralr..*,n.". potent words, and uttered these optimistic prophecies, which are so much in agreement with our own opinions and so much better backgrounded than ours, that we quote them with complete respect: "'We Americans have moved into the New Year strong, well prepared, better adjusted, and with better reason to face the future with confidence than ever before in this era of the Russian menace. Prospects are for a steadily diminishing likelihood of war. ***

(He continues.) "Look for world uneasiness to continue, but on a less menacing scale. Western Germany will continue to thrive. .The British conservative government will remain in power. You can expect Winston Churchill to achieve his ambition of a face-to-face talk with Malenkov, and to do some good thereby. The gradual moves toward a unified Western Europe will continue. The Russians will continue to be a menace. but will be busv with home front problems and will take a definitely less troublesome attitude. Don't look for them to withdraw from Central Europe this year-but that is a definite possibility for the future. They have failed. The economic recovery of Western Europe, will continue. Spain, long isolated, will tend to get back into the family of nations and perhaps into the United Nations. No major war in 1954, though there will be sporadic scuffing as there always has been and will be for a long time to come.

(More Henry.) "This will be an Eisenhower year. He will get most of his program through Congress and will win the November elections, getting control of the Senate as well as the Flouse. McCarthy activities will continue but will assume their correct proportions as they are over shadowed by major events. Eisenhower will continue to get excellent cooperation from big business, which will supply his administration with top personnel for big jobs. There may be some cabinet changes in personnel, but not in policy.

(More Henry.) "Business will continue good in 1954, but not at the 1953 level. There will be a shift, however, to fierce competition for trade. Unemployment, which has been below normal ever since the Korean War started, will get back to its standard of 3 to 4 million unernployed, most of them transients, part-time workers, etc. Steady, hard workers with skills will have no trouble. Inducements, such as tax adjustments, will encourage business, which will be adjusting itself to a peacetime basis and readying for boom times a couple of years hence. People who understand the old-time virtues of thrift will pull through nicely; but the pie-in-the-sky boys who think the government owes them a living, will have their troubles."

With those p"r"gr"ph"*r Jo"J -, borrowings from Bill Henry for the time being. Other wise commentators of the business and political scene notice and predict a much more friendly and favorable atmosphere at Washington toward business, thus differing completely from the New Deal and Fair Deal theory that business should be the whipping boy of the federal government. One writer says there is a "sensational change" in the attitude of the Eisen: hower Administration from that of the previous twenty years, and adds: "Instead of the Roosevelt-Truman fear and suspicion and distrust of the industrial and banking cqmmunities, the government now regards them as basic to the nation's soundness and prosperity."

No doubt about it, we il.rrl .ia.r.d 1954 in an infinitely better atmosphere then we did at the first of last year. The fact that they are no longer killing and torturing America:: boys in semi-savage Eastern lands and that we are no longer sending boys over there to be so treated, is the basic thought for which all Americans thank God. Americans have always had the grand habit of lifting their eyes and hearts as each New Year comes in, and hoping and planning for the things they long for, in spite of conditions and circumstances. And this year there is less gloom obstructing our view than in recent years, and far more signs of sunshine.

We have reason a O"r.r. ln"a ,o, the first time in twenty years we have a government in Washington with a mind and intention to do many things we have been hoping for, such as cutting federal spending, cutting taxes, eliminating confusion, corruption, and Communism, and working back toward that attitude that was formerly the gift of all Americans-independence. We have a government that is taking wise and continual steps toward correcting our foreign policy, and injecting some straight thinking as well as straight talking with regard to foreign problems. Ike's blunt talk to Yugoslavia and Italy concerning the threat of trouble in Trieste, was a fine sample of what we may expect when other problems arise.

Last January when he took office, President Ike tackled the most monumental problems in human history. Nothing less. Fearlessly and with God in his heart and courage in his attitude, he is gradually tearing down the mountain of difficulties that beset him. For my money, he's doing all right.

I have a scrapbook OU* *r,n notes I made throughout thp year 1953, of interesting and impressive words, phrases, opinions, etc. At the top of that list I place what General Mark Clark said when he was leaving his Far East command, and a reporter asked him what he thought about the Commies in Korea. He said: "They are like all Communists-liars and murderers."

To Hold Dinner Dqnce

Herschell La:-rick, Jr., president of the Sar-r l)iego HooHoo Club announced that the first dinncr dance of the i954 season has been scheduled for Jannary 30. The lumber organization has leased the facilities of the Casper Ranch east of San Diego for this gala affair and dancing will continue until I :30 a.m. Dinner l'ill be served p:omptly at 7:59 p.m. and there rvill be door prizes for the luck_tladies. Members of Hoo-Hoo. their u'ives and friends are cordially invited to attend.

Retqil Lumber Deqlers Will Meer

The Ventur:r County retail lumber dealcrs u'ill hold its fi:st meeting for the purpose of forming an associatior.r t,r exchange sales promotion and advertising ideas. The rnect, ing will be held in Ventura during tl.re l:rtter part crf Ianuarv.

Better to prompily fill your every need qnd specificction.

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