\TANT ADS

SMALL LUMBER YARD FOR SALE (Do-it-yourself -trade)

Good 2-man operation in fast-growing suburban area 10 miles cgunter equipment plus inventory at Phone Owner, Mr. Row-ley, days 10 a.m. to 4 pm. at ,Ryan l-glgg, write 34 North Raymond. Pasadena l. Calif. Eies anr{ Sundew onlw , Calif. Eves and Sunday only, phone DOuglas 7-1301.

)m center of Lo-s $gseles on main Blvd. Over 2?0A sq. ft. of r from of modern masonry buildings, n999rn- buildings, paved parking, alley at rear. price gl000 for Dodge roller lumber trutk, elii. poiryer saw, iointer. counter and misc. equi power saw, jointer, our wholesale cost.

For Sale

Diston Saw.60" Circlc Saw;6-2 Gauge;36 tooth; Insert Too-th; 6m RPM. Half Price-$236.fi).

SAN LORE.NZO LUMBER COMPANY

1261 Soquel Ave., Santa Cruz. Calif.

EXPERIENCED WOMAN DESIRES POSITION

12. years lumber and lumber products. Thoroughly familiar with costi!^g and pricing, credits, payroll & taxes, insurlnie, inventory & all office detail. Los Angeles area.

Address Box C-2?"04, California Lumber Merchant

108 West 6th Street, Room 508,'Los Angeles 14, Calif.

WANTS WHOLESALE LUMBER INVESTMENT

-Exper,renced services and money to invest in going lumber wholesale or distributing yard business. Give details first letter. Information will be held in confidcnce.

Address Box C-2215, California Lumber Merchant

108 West 6th Street, Room 508, Los Angeles 14, California

Ook Flooring Monufocturers R.eport High Demqnd

Plans for a 1954 series of sales training clinics designed to strengthen the lumber dealer's position in the oak flooring sales picture and extend the leadership of oak floors in the residential market were approved by The National Oak Flooring Manufacturers' Association at its annual December meeting in Memphis, Tenn.

Members voted a special assessment to finance the clinics, expected to be presented before dealer groups in various parts of the country.

Chairman Walter Wood of the advertising committee reported that the training course was "road tested" in thirteen cities during 1953 and proved highly successful.

Offering numerous practical suggestions for more aggressive and effective selling methods, it was acclaimed by dealers as extremely valuable in pointing the way toward more profitable operations, he said.

In a review of the industry's overall situation, President Thomas C. Matthews reported that oak flooring demand reached near-record proportions in i953 and promises to remain at a high level in 1954.

Final tabulations of shipments in the nation's major producing areas, he said, would show a volume approximating the 957,647,000 board feet of 1952. 'l'hat total has been the second highest on record, topped only by the 1,025,762,000 feet in 1950.

In relation to housing construction, he pointed out, 1953 demand was substantially greater than during the peak year. Output was equivalent to between 860 and 870 feet per dwelling unit, compared with 735 feet in 1950, when about 300,000 more houses were built.

Principal speaker at the meeting was Philip A. W. Creden, public relations director of Edward Hines Lumber Co., Chicago.

Complimenting the association for its progressive promotional program, he declared that aggressive selling by the lumber industry in general will help assure the continued popularity of wood products.

Other highlights of the session included election of officers, discussion of the 1954 advertising campaign and approval of continued financial support of the oak wilt research program.

President Matthews, sales manager of M. B. Farrin Lumber Co., Cincinnati, O., was re-elected, as were Vice-President Sam Nickey, Jr., vice-president of Nickey Brothers, Inc., Memphis, and Henry H. Willins, Memphis, secretary-treas-

"til.*directors chosen were: G. M. Carpenter, Carpenter Cak Flooring Co., Birmingham, Ala.; R. F. Sharp, Memphis Hardwood Flooring Co.; and W. R. Warner, Southern Lumber Co., Warren, Ark.

Re-elected to the board, in addition to Matthews and Nickey, were: Milton Craft, Chapman and Dewey Lumber Co., Memphis; Allen llarris, Jr., Harris Manufacturing Co., Johnson City, Tenn.; S. B. Fullerton, Bradley Lumber Co., Warren, Ark.; Ben A. Mayhew, Fordyce Lumber Co., Fordyce, Ark.; J. G. Smith, Arkansas Oak Flooring Co., Pine Bluff, Ark.; Walter Wood, 8,. L. Bruce Co., Memphis; W. W. Miller, Jr., Miller Brothers Co., Johnson City, Tenn.; Lyle Motlow, Williams and Voris Lumber Co., Chattanooga, Tenn.; D. L. Fair, Jr., D. L. Fair Lumber Co., Louisville, Miss.; and Willis Farris, Farris Hardwood Lumber Co., Nashville, Tenn.

Advertising plans were outlined by Holton Rush of Rush and Greenhaw, Memphis agency retained to carry out the association's 1954 program. A major part of the campaign will be directed to architects and to merchant builders who currently are accounting for 60 to 75 per cent of all residential constrution, Rush said. A complimentary program will be conducted in the consumer field.

Vice-President Nickey, who is chairman of the National Oak Wilt Research Cornmittee, reported that great progress has been made by scientists cooperating with the committee in its efforts to combat oak wilt.

The association, along with several other oak-using industries and individual companies, has financed the studies of the disease for the last three years.

Other speakers included George M. Fuller, vice-president of the National Lumber Manufacturers Association, who traced legislative developments under the Eisenhower administration, and John Maher, the association's Washington representative.

Changes were authorized in the grading rules for pecan flooring, which is produced by some members. Major revisions involved elimination of fourth grade and altering the specifications for second grade, second grade red and third grade.

The association welcomed as a new member the King Lumber Industries of Canton, Miss. Admission of the company brought the group's roster to 85 manufacturers. Their combined productive capacity now represents about 70 per cent of the nation's total.