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AnCHITECTS. home o\\-ners. and m:rnv builders the protection against rot-and-terntitcs that onlv Prcl treated lumber can givc. The dcmand is fast gro since thc added building cost is so small.

BAXCO Pressure Treated Found:rtion Lumber-l on thc \X/est Coast-has been s'idelv advertiscd 1949. The theme l'ras al*'avs bccn: "Sec Your Lumber Dealer." ResultsT Hundrcds oi vards are "C:rshing In" on more profit s'ith high qualin'BA Foundation Lumbcr.

\{'h1- don't )'ou "Cash In" on BAXCO's biege vertising program ever? It's under *'ar'l Rced the dt

WHY'PRESSURE TREATING?"

Even rhe besr *c:o p ese !c'ives, *hen cpplied by dipping c- poiniing'the wood s;'lcces cc1 g Ye cn ' -i'ed proteclion. Only pressJ.e treoting, which Crives cnd Ceposits the chemicol p.eservc'ives deeo infc the wood ce s res,,s in -cxiTJ- profectton. R ;^i-^ a-.a. .. ^ -ia --'" I l.ssfing fc. cpp-cvc s

lo scAstt IN/. do thisr.

/ B".or" o deoler who corries BAXCO Pressure Treoled Lumber ond be in o position fo serve your cuslomers when they osk for it-os more will do when this odvertising progrom goes into 1953.

2 S"U rhe ideo of "Beller Construction"-quole Boxco Foundotion Lumber ond tell your conlroclors why-it will help them sell their homes ond moke friends for you in lhe long run.