"We are Growing Trees"

This general fact has had freguent mention in these columns during the past ybar, but at New Year's time it seems particularly pertinent. The entirt ltrmber manufacturing industry of the United States has in the past twelve months, gone into the business of growing trees at an acctlerated rate. And spends a lot of time and space bragging about it.

The advertising columns of the lumber journals, particularly in the South and West, keep druamirig into the eyes of their readers the fact that plans ftir future forests and thus a future lumber supply, are foremost in their thoughts and in their actions.

Honest-isn't that remarkable? Isn't it wonderful?

For instance, here are two short paragraphs, one from an advertisement of Southern Pine and the other from one of Fir, the first from THE GULF COAST LUMBERMAN and the other from THE CALIFORNIA LUMBER MERCHANT, that are fair examples of the kind of publicity scores of manufacturing concerns are handing out to the trade:

(The Southern Pine ad says:) "Our sawmills are fed from

CPR 181---Stock Millworlt

New ceiling prices were announced today by OPS on direct mill sales of stock millwork and stock millwork specialties.

They are set forth in Ceiling Price Regulation 181, efiective December 9,1952.

Dollars-and-cents ceiling prices are fixed for a wide range of standard stock millwork items. Except for screen doors these ceilings are about 3 per cent higher than the average of individual ceilings established under the General Ceiling Price Regulation (GCPR), which froze prices on January 26,1951. Ceilings on screen doors are about 4f per cent higher.

On stock millwork specialties and hollow core flush doors veneered in all woods except Douglas fir each seller is authorized to determine his own individual ceilings by increasing his GCPR ceiling by 3 per cent.

The action was iaken to provide the industry with equitable, uniform and identifiable ceiling prices and a regulation tailored to conform to the customary pricing practices of the industry.

The increases were granted in conformity with the OPS industry earnings standard. The standard, fulfilling the requirement of the Defense Production Act that ceilings be fair and equitable, provides that if an industry's earnings fall below 85 per cent of its earirings, based on net worth, during the best three out of the four years from 1946 to 1949, it may obtain higher ceilings sufficient to bring its earnings up to that level.

Available data, though not collected for the purposes of applying the standard, nevertheless indicated earnings'during 1951 were below 85 per cent of earnings from 1947 to 1949. OPS stated a new survey based on the earnings standard will be made to determine whether further adjustments are.required.

The regulation covers millwork made in whole or in part a well-managcd forest which promircs a never-failing f,ow of logs from timberlands'whosc production will bc as unending as the flow of water in the river . .'Forwet' ir a long time, but ttat is the rneasure wG usc ." of Ponderosa, Idaho, Sugar, Northern and Northeastern pine, and, when indicated below, of certain other species.

(The Fir ad says:) '"Thc idea of a foreet that can be loggcd . . forever. . would ha?c sounded strange to tbc lumbermen of a generation ago . . But . . wehave begun dcwlopment of such a forest. For our custoncrs, a pcnna: nent forest merns a trcrnanent milt and a pcrnsncot aouace of quality lumber."

And ttus it goes, dozens and dozens of conccrns advertising notting whatener about their product but driving home by word and picture tte fact tbat they will dways havc forests, and always have lumbcr to cut and rcll To call tbat a healthy situation for the lumbcr ind$txy and for thc building world, is stating it nildty.

1952 saw grcater progress dong tbat line than any prwious year. Tree farms have not added, but multiplicd And a tree farm ic simply a farm where commetcid trG6 arc skillfully and scientifica[y grown.

Dollars-and-cents ceilings are fixed on the following:

Open u'indows and sash, lineal sash stock, glazed windows and sash, panel doors, garage doors, window and door frame stock, window and door frames including frames of Douglas fir, wired window and sash screen, outside blinds and shutters, solid core;flush veneered doors having cores of any softwood, and screen doors.

Millwork on which manufacturers' GCPR ceilings may be increased 3 per cent includes, but is not limited to, the following:

Hollon' core flush doors veneered in all woods except Douglas fir, ornamental entrance frames, complete casement sash and window units including frames, louwe frames, complete gable frame and sash units, combination storm and screen units, door and frame units, stair work, hardwood panel and sash doors, overhead garage doors without hardware, porch work, knockdown or set-up lock-joint or mitred trim, mantels, china and corner closets, breakfast nooks, linen cabinets, ironing boards, telephone and medicine cabinets, sectional kitchen units in the white, disappearing stairrvays, softwood mouldings when they are part of lock-joint or mitred trim, and other stock millwork specialties.

The regulation does not cover other moulding, millwork manufactured according td architects' details, millwork made of Southern yellow pine, or Douglas fir or Western hemlock doors.

For most of the standard stock millwork items for which dollars-and-cents ceilings are fixed, the ceiling prices are specified as plus or minus percentage adjustments to be applied to standard lists of designs and prices commonly used in the industry. Ceilings are spelled out directly in dollars-and-cents for Ponderosa pine scfeen doors, garage doors, and blinds and shutters.

In a so-called "buyers market," every retailer can strengthcn his position b1' fcaturing ccrtain extravalue products. That's *'hcre H-E quality Rcdu'ood offers yriu definite advantagcs. As every lr.rr.r.rber man knou's, Nature endowed Rcdu'ood u'ith rcmarkable properties-thc kind that count heavili' u'ith l,our custoir.rers toclal'. For exan-rple, H-E qualitl' Redu'ood keeps labor costs lou'bccausc it handles and uorks so q'ell. Repeated tests have proved its exccllcnce in shapir.rg, cntting, fitting, gluing; also thc u'ay it takes any paint or linish over its natural sun tan color. To be sure <rf clrr Reds'ood, t>rder H-E Cerli{icd Kilu Dried,