Douglas Fir Sales To Stay

Hish In 19sz

Bv H. V. Simpson Executive Vice President

\Uest Coast Lumbermen's Association

Douglas fir lumber manufacturers are just completing their greatest production and shipping year in history.

We want to give the retail lumbermen credit for helping maintain this continuing high level of sales of West Coast woods. The retail lumberman is the recognized authority in his community on building and building material problems. The retailer has won the confidence of his neighbors because he has made himself indispensible. He has developed a fine public acceptance and his recommendation of West Coast woods has been a large factor in building our rnost successful year.

Everybody rvould like to knorv r,vhat's going to happen in 1952..

Will business be good or slorv ? Will prices go tlp or down ? Will the Korean r'var end in 1952 ? Will credits tighten up or be relaxed ? Will defense spending increase ? How about inflation? Will the value of the dollar keep shrinking? What will politics do to us? With 1952 another election year, will business be favorably or adversely affected ? These are questions businessmen are asking each other.

Right now, we are taking stock of rvhat happened in 1951 out here in the Douglas fir region of r.vestern Oregon and Washington and northern California.

Business Has Been Good

Business has been good, no denying. We produced morc lumber in 1951 from West Coast forests than ever before in the 125-year history of our region. Best estimate is we cut 11.4 billion board feet, up considerably over last year's 10.5 billion which was best previous year. Shipments totaled close to 11.28 billion feet, also an all-time record. Our orders totaled 10.68 billion feet, not quite up to last year's 11.2 billion feet, but still one of our best years.

Certainly, aggressive selling on the part of the retail lumberman accounted for a large volume of sales of West Coast woods. Many rnore retailers took advantage of our sales helps this year. Our t'lvo sound-and-color motion pictures have been used more than ever. Retailers have ordered tens of thousands more pieces of our full-color literature. The nerv farm building booklet, the booklet on proper use of paints, and the spectacular full-color folders on new home ideas have been popular pieces with the retailer and his cttstomers. Tl-re free advertising mats supplied by us are being used in hundreds of retail newspaper :trlvertisements every week.

We are continuing our national advertising in leading lrcrme and farrn magazines and will use full-color copy as we have during the past year. In each advertisement, read by millions, ll'e refer the potential customer to his retail

(Continued on Page 20) nc\\' \\'()ncl.. ,ild .rf

Associated Plyrvood Mills, Inc.

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Associoted Plywood Mills, Inc.

PTYWOOD MITIS:

..ONLY GOD CAN MAKE A TREE."

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:t< * -JoYce Kilmer'

There can be no Errgument as to the truth of Joyce Kilmey's famous line quoted above, taken from his immortal poem "Trees.f' Certainly only God can make a tree. But it was demonstrated throughout this land in 1951 to a greater degree than ever before that thoughtful and practical men can give the Lord some wonderful help along that line. For in the year just ended men did more to make trees grow-commercial trees to benefit mankind-than ever before.

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The year 1951 found millions upon millions of acres of former forest-growing lands, now growing trees again. It found a greater number of millions of acres of tree-growing land being handled for the first time as perpetual forests of the future. It found an army of men, not in any restricted territory but throughout the timbered areas of the country, enthusiastically engaged in the business of planning and planting future forests. North, East, South and West, we have suddenly become a nation of tree-growers. "We grow our own logs" has become a present boast of numerous lumber producers, and a future boast of innumerable others.

When the Lord first turned the forest lands of the United States over to man, they were covered with a rich crop of virgin forests, which man proceeded to harvest and use the products thereof, and then, as a general thing, just let the land lay there under the title of "cut-overr'; or cleared some of it for farm land. It took us a long time-we not too bright humans-to discover that this land was intended by a kindly Providence not only to grow trees, but to RE-GROW them. The fact that a forest is a crop colated very, very slowly; and the further splendid that forest land, properly handled, will keep right on growing crops of trees, took time to sink in definitely enough to be put into general practice.

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Col. W. B. Greeley, most famous of American forest authorities, likes to tell about those old days when the virgin forests were being decimated and little thought given to their replacement. He says the big argument that was always aimed at the forester who believed it was practical to re-grow forests was: "It takes so long to grow commercial trees that only government can affoitl to gro1ry tiriber." And it sounded logical and unanswerable in light of what the lumber industry knew then. Practical forestry, selective logging, fire protection, and cutting only the proper part of the timber crop in cycles-these things had not yet come to illuminate*the*lumber and timber industries.

But eventually they did come, a step at a time. And it can be truthfully said that in 1951, as never before, the truth about tree growing came to be generally known. At lumber conventions throughout the land, more was heard about tree growing, tree farms, perpetuating the mills by a scientifical$ raised and harvested timber supply, than about milling, grading, or merchandising. A modern miracle had taken place. A great industry that thirty years ago never even mentioned the subject now specialized in practical forestry.

At first it was thought that tree-growing might well be confined to species of fast-growing timber, or to land areas where vegetation enjoys normally rapid growth. But not so. Wherever forests have been grown by nature, forests are now being grown by man's scientific effort. Take the Redwoods, just as an example. A mature Redwood tree may be thousands of years old. It would seem that regrowing Redwoods for wood products would be entirely impractical because of the time element.

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Not so. In no part of the country today is there more enthusiastic planning and effort for future forests, than in the Redwood region of California. They plant Redwoods, they protect young Redwood trees, they practice morej care in the operation of their woods and mills than ever before. And in the South where the Pines grow very rapidly, practical forestry is now being applied also to Southern hardwood forests, and you read the proud proclamation from practical timber men that scientific forestry is showing splendid signs of future results, promising more and better future hardwood. Who would have dreamed a few years back that hardwoods would grow fast enough to justify the use of forestry methods ? ***

Practical forestry methods are being applied today in every timbered region of the South and West, and are also getting remarkable results in various of the old forest areas of the Middle North. All of the Pine areas of the West Coast, as well as the entire Douglas Fir region, are now given over to earnest and intelligent efforts to make several trees grow where probably only one grew previously. Tree farms of great size and area have been created in the pacific Northwest., Concerns like Weyerhaeuser have laid out their timber growing regions for a hundred years in advance, and have divided their tree farms to fit their mills. The forests cf the future are being skilfully planned.

You knour which grade is which, because each bundle is plainly marked lor grade. You knour who made it, because each bundle is plainly labeled with the famous registered Royal Oak Flooring trade-mark.. symbol of supreme quality!

To avoid the.uncertainties of oak flooring anonymous ..

In the South, where practical forestry started, tree farming covers the entire area that was originally forested. Pine trees grow fast in the South, and the mills and timber companies, big and small, are all practical tree farmers today. Almost any mill man you talk to can give you a pretty close estimate of how much timber is growing annually on his lands. Saw logs are only one of the products of these forests. Commercial thinning of young trees furnishes a tremendous supply of pulpwood, which is a fine cash crop, also much fuel wood, together with posts, poles, and other products unknown in the virgin forest days. Col. Greeley says: "I know of no parallel in world history of a forest recovery so rapid and carrying with it such industrial progress as that "j al. foutn in the last 30 years."

Wonders upon wonders are being performed in the West, South, and other parts of the country in the way of making

\(/estern Pine Production Sets Record tn 1951

Portland, Ore., Dec. D-The following report of fourth quarter, 1951, production and shipments of Western Pine region lumber and lumber products and estimate of probable first quarter, 1952, shipments were released today by S. V. Fullaway, Jr., secretary-manager of the Western Pine association, Portland. The report ,covered Idaho White Pine, Ponderosa Pine, Sugar Pine and associated woods. The statement in full: wood or wood fiber into wonderful, and valuable, and useful things, too numerous to mention on one sheet. We have become an industry of many products whose integrated manufacture will utilize everything e:icept the whine of the saws. To quote Col. Greeley again: "Thfoughout the United States the forest industry today is in the most dynamic, creative period since Capt. John Smith rived the first clapboards in Tidewater, Virginia."

"ft is now apparent that 1951 has been another year of top performance for the Western Pine industry. Total regional production is expected to establish a new high exceeding the previous record year of 1950 by a slight margin. Shipments, although well above forecasted totdls, will probably be about 7 per cent below the tremendous volume of deliveries made in 1950.

"Preliminary estimates for 1951 indicate that the region produced 7,724 million while shipping 7,325 million. This inventory increase of about 400 million replaces the 200 million stock reduction in 1950 and provides a margin for the prompt handling of the increased mixed car business which developed under the market conditions of recent months.

"Overall construction activitl' for the year compares favorably with that in 1950, reduction in residential building being offset by a substantial increase in non-residential construction and some upturn in public and private works and utilities classifications. Total housing starts for 1951 are now expected to be nearly 1,100,000 units. This is about 300,000 under the record set in 1950 and more than 2O0,000 above the government's attempted ceiling. It is therefore the second highest home building year on record.

"Again the government planners are asking for a top limit of 850,000 housing starts in 1952. Some private sources predict a million units for the year ahead. Defense requirements for lumber continue uncertain. Unusually severe winter lveather in most consuming areas and over a large part of the Western Pine region may be a real influence on the level of industry operation for the immediate future.

The grand prize. for an. O."a ""swer made during 1951 on the subject of young and old timber, goes to Hal V. Simpson, of the West Coast Lumbermen's Association. At a retail meeting, a dealer asked him: "What is the difference between the lumber from second-growth and virgin timber?" And Simpson said: "Virgin timber is just secondgrowth timber that grew up."

"Based on such factors and all other available information, it now seems probable that during the first quarter ol1952 shipments (,consumption) of lumber from the Western Pine region will approximate I,2,5 million. This will be about 20 per cent less than first quarter 1951 shipments which were the greatest in the industry's history."

Hoo-Hoo Club No. 39 Dinner Meeting lqln 2l

Inspector Merle Longnecker of the Oakland Police Department will give a talk on the subject of "Homicide" at the regular dinner meeting of Hoo-Hoo CIub No. 39, to be held at the Claremont Hotel, Berkeley, on Monday evening, January 21.

Bob Meyer of the llome Lumber & Supply Co., San I-eandro, will be chairman of the evening.

George K. Wentworth, wholesaler of lumber and lumber products, San Francisco, spent the Christmas and New Year holidays in Los Angeles, and early in January made a business trip to Tucson and Phoenix, Ariz. He was accompanied by Mrs. Wentworth.

John D. Scouller of So-Cal Building Materials Co., Inc., Los Angeles, called on The Celotex Corporation, Chicago, and the Keystone Steel & Wire Co., Peoria, Ill. in December, and spent the Christmas holidays in Detroit. He was gone three weeks and returned to Los Angeles January 6. He was accompanied on the trip by his wife and daughter.

Eudora de Loge, secretary of Cords Francisco, spent the Christmas and New her family in Pasadena.

Lumber, Inc., San Year holidays with

M. R. Madison of Atlantic Lumber Company, Portland, Oregon, was a recent business visitor to San Francisco. This company is represented in Northern California by Paul llcCusker, San Francisco.

5 varialions of one bosic model... sefecf lhe one lhat hesl suits your needs

$7hat lifting and transporting capacity do you require from a lift truck? In the HYSTER 20 you can have a model with-

I I 2OOO lbs. copocity ot 15" lood centers (Stondord Hyster 201

21 2OOO lbs. copocity ot 24" lood centers (Optionol odditionol counterweight odded toSiqndord 201

3l | 3OO lbs. copocity ot 15" lood centers lSkeleton counterweighi)

4l IOOO lbs. copocity ot 24" lood centers (Skeleton counterweight)

2OOO lbs. copocity ot 15" lood centers lSkeleton counlerweight plus optionol odditionol counterweighi)

| 5OO lbs. copocity ot 24" lood centers (Skeleton counterweight plus optionol odditionol counterweight)

!7here the transporting of 2000 lbs. on24" load, centers is a prime requirement, the installation of the additional optional counterweight to the standard 2O model achieves the necessary result.

The Hyster 2O with skeleton counterweight is of great importance where floor load limits exist; where elevator lifting capacities are materials handling factorsl and where a high percentage of the loads are in the 1000 lb. range.

By quickly installing the additional optional counterweight to this same Hyster 2O with skeleton counterweight, lifting capacities are increased from 130O lbs. to 2000 lbs. at L5" load centers; and increased from 1OOO lbs. to 1500lbs. at 24" load centers. This gives the owner a 2 in I litt truck combination.

The oddirionol optionol counlerweights con be instolled in less thon 30 minules; removed in much less time.

See your Hysler dealer f ar lurlher informalion.