S,?-^B-B-T-C-H Yoar Profit,IDollars

The re-rooftng Seoson is here cnd you lumber deqlers will be getling cqlls for roofing items of oll description, mqny of which you will not hsve in slock - - Don'l miss thic exirq business, drow on our complele slocks for your ftll-in's, bolh in ospohlt roofings ond wood shingles qnd shokes. Remenber too thqt we ore cqrloqd shippers.

E. L. Bruce Co. Advertising Plans lor 1952

E. L. Bruce Co.'s 1952 hardwood flooring advertising plans include the addition of Successful Farming, Popular Mechanics and Popular Science to the heavy schedule usually run'in the shelter group. Small space in the science magazines has been used previously, but this is the initial use of a farm publication.

The schedule inclrdes four two-third page insertions in Successful Farming, a full page and two half pages in Popular Mechanics, and three half pages in Popular Science.

Shelter magazine advertising consists of four half pages in Better }fomes and Gardens, two half pages in American Home, a full page and two half pages in House Beautiful, and two half pages in Small lfomes Guide.

Nine insertions of t/s p^ge advertisements will be used in The Saturday Evenrng Post.

Trade advertising will appear in the following: Architectural Record, Progressive Architecture, Magazine of Building, American Builder, Practical Builder, American Lumberman, Building Supply Nevus, Flooring Magazine and thirteen sectional trade magazines.

The campaign was prepared by Greenshaw & Rush, Inc.

Thirty per cent of the average retail lumber dealers' custonrers are home owners, forty per cent builders and special trade contractors, twenty per cent farmers and ten per cent commercial, industrial and institutional customers.