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VENEERS WALLBOARD
Our well assorted stocks, our well knovvn dealer policy and our central location guar' antee the kind of SERVICE you demand.
For remodeling and modernizing they are real economy.
911ar617 Borrrn ALAMBDA srRBrr TclcpbncTRinity cr,57 IvIailkg,.lddrcts.' P. O. Box 96, Arcadc Stasion TOS ANGELES. CALITORNIA
Days Gone Forever
Do you remember 'way back when, (say thirty, forty years); You never saw your sweetheart's limbs, But judged her by her ears?
The kids were washed each Saturday night; Their daddy cut their hair, Their suits were made from uncle's pants, And they wore no underwear?
The women padded, but didn't paint, Nor smoke, nor drink, nor vote, The men wore boots and li'l stiff hats, And whiskers like a goat. Not a soul had appendicitis, Nor thought of buying glands; The butcher gave his liver away, But charged you for his hands.
You didn't need a bank account, You never paid eight per cent; The hired girls got three bucks a week, And twelve bones paid the rent.
(From Roundhouse Tell Tale Railroad Council)
Personal
One man was buying some meat in the butcher shop when another entered in a great hurry and rudely interrupted: "Give me some dog meat, quick," he said to the butcher. Then, turning to the other customer: "I hope you don't mind my cutting in?"
"Not at all," said the other, acidly. "Not if you're that hungry."
It Was No News To Him
The teacher of a class of youngsters was very much annoyed by a pupil who was studying with his mouth open.
"Frankie," she said, sharply, "your mouth is open."
"Yessum," said the boy, blandly, t'I know. I opened it myself."
Work
Work is the foundation of all prosperity. Work is the fount of all business. Work is the parent of genius. Work is the sdt that gives life its savor. Work laid the foundations of every fortune in the world. Fools hate work; wise men love it. Work is represented in every loaf of bread that comes from the oven, in every train that crosses the continent, in every newspaper that comes from the press. Work is the mother of democracy.
The Little Grey Hole
There's a little grey hole in my vest, It happened in the place that was best, For a hole in the coat or a hole in the pants, Are both of the kind you can see at a glance, But you always can button your coat, And hide all defects in the vest. So here's to the moth with such knowledge of cloth Such insight is rare in a pest.
-Yale Record.
NO'i INSULTING
"I wouldn't insult you by saying that you were large," cooed a woman to a portly friend. .,I'd simply say that whether you are coming or going, side-ways or revolving, you look the same."
Why She Believed Init
Judg+"Do you believe in divorce?"
Liza-"Yes, Jedge, Ah does."
Rastus (interrupting)-"How come you believes in deevoce, woman?"
li27-"\glsll, Jedge, hit's disaway. Ah sorta feels we needs sumpin to keep us women in circulation.,'
Character
Character is power-is influence. ft makes friends, creates funds, draws patronage and support, and op€ns an easy way to wealth, honor, and happiness.-F. Hawes.
FIB--REIDllZOOID
Rcprerenting in Southern California: Thc Paciftc Lumbcr Conpany-Wcndling-Nathan Co.
Urges Lumbermen Get Behind New Pacilic Coast Cities Show Gain in FederalHousing Act Building Permits lor 1937

W. W. Woodbridge, secretary-manager of the Red Cedar Shingle Bureau, on his return to Seattle from attending the committee hearings on the new FHA in Washington, D. C., sent a letter under date of December 28, 1937, to the lumber and building material trade urging that the new Federal Housi,ng Act be given full publicity and support. In this letter he expressed his amazement at the apathy of the lumber dealer, wholesaler and manufacturer on the subject and gave his appreciation of the cooperation given to lumbermen in the past by the Federal Housing Administration, stressing the need for FHA speakers on all lumbermen's convention programs in the future.
He concluded by asking for serious consideration of this subject, and requested that all lumbermen write their newspapers urging their support of the 1938 Housing Program, and appealed to all officials and members of lumber associations to cooperate to this end.
Back On Job
.George Swift, of the George Swift Lumber Co., Long Beach, is back at work after being confined to his home for a week by illness.
L. A. VISITOR
George C. Cornitius, of the George C. Cornitius Hardwood Co., hardwood importers, San Francisco' was a business visitor to Los Angeles this week'
Zlll.e Ghlorldett PRESSUNE TNEA TEID LUDTBEN
Building permits from 101 leading Pacific Coast cities totaled $256,939,922 in 1937, a gain of 7.12 per cent over the $239,86,870 recorded in 1936, according to the Western Monthly Building Survey, prepared by H. R. Baker & Co., California investment banking firm. A total of.148,327 permits were issued last year compared with 134,860 in 1936.
Increases were recorded by California, Colorado, Nevada, Oregon, Wyoming, British Columbia and Hawaii, while decreases were shown by Arizona, Idaho, Montana, New Mexico, Utah and Washington.
The 25 cities reporting the largest volume of permits in 1937 showed total permits of $199,084,535 compared with $184,308,5,10 in 1936. Los Angeles with 963,170,944 was slightly ahead of last year, and ranked first among all Pacific Coast cities. fn second place was'San Francisco with $n,245,440, which also showed a slight increase over 1936. It was followed by Denver with $10,213,246,Portland with $8,671,285, Oakland with $8,396,093, Long Beach with 98,278,fi5, San Diego with $8,146,fr7, Honolulu with $6,780,010, Vancouver, B. C., with $6,760,880, and Seattle with $6,338,505.
Other cities in the first 25 include in their respective order: Glendale, Bevedy Hills, Vernon, Sacramento, Pasadena, Santa Monica, Salt Lake City, Burbank, Fresno, Spokane, San Marino, Alhambra, Inglewood, San Jose and Berkeley.
In December building activity continued at relatively low ebb, with permits from 86 of the leading Western cities totaling $l3,l0l,6D, a decrease of $5,965,971, or 31.3 per cent from the $19,067,600 reported in December, 1936.
Decreases were shown during the month by California, Arizona, Colorado, Montana, Nevada, New Mexico, Oregon, lJtah, Washington and Wyoming and increases by Idaho and British Coluribia.
Los Angeles retained leadership during'December, as it had throughout the entire year, with a total of. $3,@7,137. This compared with San Francisco's $930,831; Long Beach in third place with $854,100; Oakland in fourth place with $62,697; and Denver in fifth place with $412,897. San Diego followed in sixth place; Boise, seventh; Portland, eighth; Seattle, ninth; and San Bernardino in tenth place.
L. M. Simpson Elected Yice-President of The Flintkote Company
L. M. Simpson general ,rr"rr"r., oi Pioneer Division, The Flintkote Company, Los Angeles, was elected a vicepresident of The Flintkote Company, by the board of directors at the January meeting in New York. The action was taken, according to L J. Harvey, Jr., president of the company, because the directors thought that so important a territory as the eleven western states should be represented by a vice-president of the corporation as well as a general manager of the activities being directed from Los Angeles.
Mr. Simpson is well known as an industrial leader here. having been active head of Pioneer Division, The Flintkote Company, since May, 1934. Prior to that time he directed the national sales activities of one of the largest industrial concerns in the country, organizing its branch offices and also cooperating with the research and production departments to help in the improvement of product design and quality. Mr. Simpson has always been interested in sales since he first started out in the business world after attending the University of Illinois. As general manager of Pioneer Division, he naturally has spent considerable time on sales and distribution problems.
His wide experience and extensive contacts throughout the West gained in his sales work has given him a keen appreciation of the growing importance of the West as a market, and he has directed the expansion of the company to take full advantage of the ever-increasing building and industrial activity in this territory. ln 1937 the company's extensive expansion program included the erection of a new paper mill, new warehouses, and a completely new and modern corrugated container plant.
Pioneer Division, The Flintkote Company, was established in 1888, and this year celebrates its Golden Anniversary. The company manufactures a complete line of asphalt roofing products, emulsions, structural and home insulation, hardboard products, chipboard and boxboard, and corrugated board and containers. Western offices are located in San Francisco, Portland, Seattle, Spokane, Salt Lake City and Denver.
Eastern plants of The Flintkote Company are located in Rutherford, New Jersey; Lockport, New York; East Chicago, Illinois, and New Orleans, Louisiana. The company also conducts a Colas Roads operation in Canada and an emulsion business in Europe.
Back From Southland
Clarence W. Broback, IJnion Lumber Co., San Francisco, returned recently from a week's business trip to Los Angeles. While there he saw the Rose Bowl game on New Year's Day.
RICHARDS-PARKER
U. G. Richards was married to Miss Edna Parker in Oakland on January 4. They sailed for Honolulu on the Monterey.
Mr. Richards was formerly general manager of the E. K. Wood Lumber Company at San Francisco.

California Visitors
Henry H. Ketcham, of the Hgnry H. Ketcham Lumber Co., Seattle, was a recent California visitor. He attended the Rose Bolvl game at Pasadena on New Year's Day.
Alvin Schwa€fer, manager of the Seattle, was a recent visitor to San geles.
Nettleton Lumber Co., Francisco and Los An-
Charlie Miller, president of Youngs Bay Lumber Co., Warrenton, Ore., was a visitor to San Francisco and Los Angeles over the holidays. He took in the Rose Borvl game at Pasadena.
TECO Offers New Lumber Design Service
Washington, D. C.-"Lumber Offers New Service to Builders" is the title of an illustrated leaflet which the National Lumber Manufacturers Association (Timber Engineering Company) has issued to acquaint builders and distributors of lumber with the new modern connector typical design service TECO is providing for the practical benefit of the lumber trade. This service is described as something new and unique in lumber merchandising practice. This particular leaflet emphasizes the recommended design practices provided by TECO for roof trusses, barrel racks, grandstands, towers and bridges.
Seventy-three designs are listed including TECO'S services and those of associated engineering firms. The leaflet directs attention to six groups of detail roof designs which may now be obtained from the Timber Engineering Company (Washington, D.C.). There are triangular roof trusses in several difierent types; barn trusses in three difierent types; flat roof trusses of two sorts; arched roof trusses-both scissors and hinged frames; and saw tooth shed roof and bow design roof trusses of several different types. In addition, designs are offered for distillery warehouse barrel racks, bleachers and grandstands for athletic fields, and also for lookout tank and radio towers and highway bridges and foot bridges.
These designs are offered to builders, architects and engineers as examples of what they may use in designing to fit their specific needs; certain single sample designs are offered free upon request as helpful in illustrating the nature of the improvements in TECO timber construction'
Progress of Connector SYstem
The general service rendered to the lumber industry and consumers of lumber by the introduction of timber connector construction, is looked upon as one of the most important recent developments in the building field' An article in the Engineering News Recorcl, written by H' L' Whittemore of the U. S. Bureau of Standards on "Building Materials ImProvements" saYs: iA, to the general trends, it would seem that we are now orsoonwillbefacedwiththenecessityofusinglessmaterial for our designs, thus placing a premium on technical skill and ingenuity, and requiring more reliable data on the properties oJ materiats." Turning to specific materials' Mr' iVt itt"*o.e says: "Wood in 1936 continued to improve
..DOING A SPLENDID WORK"
"Your editorial in the December 15th issue of The CALIFORNIA LUMBER MERCHANT-, as well as the article entitled, 'YOUR COMPETITOR' may not immediately show any visible results but you know, and I know, that they do much good; so hope you will continue them indefinitely. You have that ability to express these better things in a way that reaches the ordi,nary fellow and you are doing a splendid work."
B. E. Bryan
Strable Hardwood Company Oakland, California
Fritz Brandt Passes On
Clarence Frederick Brandt, for many years Arizona representative of the Southwestern Portland Cement Company, died suddenly in Phoenix on December 27.
Mr. Brandt, known to his many friends in the lumber and building material trade in Arizona as "Fritz," was widely known and respected. He was 50 years old, and was born in Michigan.
He is survived by his widow, Mrs. Flossie Brandt, and a daughter, Genevieve.
Western Pine Annual Meeting February 10
The annual members' meeting of the 'Western Pine Association, and also a meeting of the board of directors, will be held at the Portland Hotel, Portland, Ore., on Thursday, February 10, 1938.
its standing in the engineering field. Grading, standard working stresses for structural timber, better practices in the preservative treatment of wood, more efficient timber joints, the introduction of laminated construction, and an increasing use of stru,ctural plywood are some of the factors which have brought this about."
At this time over 10.000 structures have been built throughout the United States and Canada, in which over 330,000,000 feet of lumber was used. Of this amount over 60,000,000 feet was used in parts of structures employing connectors.