HARD\(/OOD WALLS

Dear Mr. Lumberman:

During the last couple of years our good customers, the people who build houses and live in them, have shown us that they liked the character marks that you and the grade book have always called the defects in lumber.

Almost all the new houses have a room or two in Knotty Pine. And your sales of White Pine have gone away up because your customers like this "defective lumber." Now Knotty Pine isn't the only lumber that has sound defects. Stanton's stocks a dozen different hardwoods in the common grade that make beautiful walls, something new for your customers.

Sooner or later the consumer interest in Knotty Pine is going to lag; Stanton's sells millions of feet of Knotty Pine each year, and has enjoyed the boom, but we must face this frankly. To fill in the gap, unless you want it filled in with plaster, you must sell other woods. Think about selling them Hardwood Commons, Knotty Walnut, Knotty Ash, and Knotty Birch.

Sincerely,

E. J. STANTON & SON Wholesale Lumber

& Alameda, Los Angeles

ffirc customers COLON

FAcToRY-FrNrsrIED in rix pleasing I' colors-ash, cotal, cream, gfeen, walnut, and white-this new insulating interior finish ofrers important selling advantagcs. Feature it for ocw construction or remodeling-wherever color, design, and iirsulation are needed for hornes or public interio'rs.

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