Your Trade Magazlne and You

^, Jack Dionne Uy Uronne

Your hqde rrcaczine, properly selected <rnd properly used, is cr powerlul crnd impressive element in the lile oI the modern business mcsr.

It provides him with many things thct enter into his well-being.

It furnishes him prcrcticcrlly crpplied literature.

It furnishes him the shuttle thqt wecrves the tcrpestry oI his business history into the loom ol time.

Into thcrt fsbric is woven the lile ol thct business in thct pcnticulcrr territory, its ioys, its sorrows, its triumphs, its lcilures, its individucrl impressions, qnd its genercrl chcrcrcteristics cmd high-lights.

Your story is here. So is the story ol your lellow business men, the story ol your district, your stcte, your territory, qnd their people in YOITR trcrde, written in YOIIR sort of lcrrgucrge.

You ccnrnot, iI you would, escape this glimpsing oI history in the mcrking ol YOIIR business, lor the threctds from which it is woven crre gcthered cll crround you. You cne pcrrt crrd pcrrcel oI its Icbric. Your interest is with it, and its interest is with you. You mcry be but cr single threcrd in thcrt lcbric, cr single two by lour in the huge structure, but you crre cr pcrt oI it, crrd it is mcde up in pcnt of you, curd you ccrnnot esccrpe it.

One of the most powerlul levers oI modern business thct hcrs been directly instrumentcl in pulling together the formerly tcrngled or sccttered strcrnds oI business life cnrd business cctivity, crre the business mcgcrzines.

They provide constant thought, idecr, ncrrrctive crnd historicql exchcnge cmong men in the sqme line of business.

They cre the everydcry businees associqtions, which continuclly bring men iogether who crre thinking clong the scme lines.

Like the poor, they crre crlwcrys with us. They crre the ups crnd downs, the ins cnd outs, the high tides cnd the low ebbs of the industry they serve.

They wecrve together constcrntly and tirelessly the labric oI trcrde cnd business history, showing to the world crlwcrys the best side, the most interesting presentctions,' cnd to the industry itsell they provide news, inlormction, encourcgement, optimism, co-operative suggestion cmd direction, cnd prccticcrl cmbition.

And, looking bcclnrcrrd, they lorm the history oI the indusiry, the ncrrzcrtive oI its strecnn oI lile.

Respect it, cssist it, co-opercte with it in its cmbitious strivings,' Ior it usuqlly forms cr splendid bcrometer oI the life of your industry.