Products, promotions snd soles sids

you con use to build ssles ond profits!

No More Cold Feet!

If your secretary is threatening to wear Eskimo-style, fur-lined mukluks at her desk to keep her feet comfortably warm, get her a General Industrial foot warmer!

Now employees on the production line, in the office or laboratory or on the sales floor, work with increased efficiency and with less absenteeism due to colds when provided with portable foot warmers.

These 14 x 21" neoprene rubber mats throw off a gentle warmth that keeps workers healthy and comfortable. Safe and economical, these neoprene rubber mats use less power than a 75 watt light bulb.

Interior or Exterior Application repellent factory-applied to face and back veneers.

Rusticwood Inverted Batten is a full 5/s " thick with edges shop-Iapped for rapid application and true alig:rment of panels. It is available in widths of 48Ye" and lengths of 8',9'and 10'.

For further information on this new product see your local Simpson building materials supplier or,

\ilRITE: Simpson Timber Company, 2182 Washington Building, Seattle 1, Washington.

Z-BriCk Offers Neoprene Adhesive

Z-Ment neoprene adhesive, type N, a high quality, resilient, all-purpose adhesive and caulking co,mpound, is being manufactured by Z-Brick Company, the producer of vermiculite-based facia brick.

Z-Ment is available in spouted cartridges for caulking gun application and in quart cans for knife application.

It is especially applicable to routine maintenance around the home: sealing windows, tuckpointing brick, repairing cracks in concrete and applying ceramic or plastic tile.

Originally developed for the application of Z-Brick to wall surfaces, a purpose which requires extra holding power and resiliency, the product suits other similar uses unusually well.

W'RITE: Z-Brick Cornpany, 5600 - 14th Ave. N.W, Seattle, Wash. 98107.

Morlite Introduces New Murol

A distinctive Roman river scene, made from a 4O0-year-old copper engraving, has been added to the line of 6' wide Marlite Mural panels designed for the back wall of a tub-shower recess. Called "Ponta Roma," the new mural panel harmonizes with any color scheme because it comes in either neutral sepia tones or reflective gold on a white background.

Matching white panels are available at lumber dealers for use in combination with this new mural. Special satin finished gold mouldings are also available. This plasticfinished hardboard panel will withstand high heat, moisture, and stains.

Like all Marlite paneling, it can be dampwiped clean, and never requires refinish-

Rubber ltitat Foot Warmer Mats are $8.95 each and will be sent postpaid.

WRITE: General Industrial Co., 1762 Montrose Ave., Chicago, Ill. 60613.

Molded Wood Toble Tops

New molded wood table tops with an engineered wood core and an extra-durable surface noril are offered by Weyerhaeuser ing. The rA" thick panels, 5' and 6' high, can be installed over old walls or any solid backing with Marsh adhesive.

IVBITE: Marsh Wall Products, Dover, Ohio.

In Nine Melamine Patterns Company. They are called Silvaplex. Tops are stain, abrasion and heat resistant, ready for legs. There are nine melamine patterns: walnut, ebony, cherry, maple, teak, white mellotone, yellow mellotone, turquoise linen, ,and gray linen; walnut is pictured. For more information contact your nearest Weyerhaeuser distribution center or,

WRITE: Weyerhaeuser Company, Box B 262, Tacoma, \Mash. 98401.

Clips Offer 40% Gross Proftt

Profit pack of new self-nailing "Doo-ft Clips" contains two sizes of small clips for many types of construction, repair, mod-

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ffnishes over raw wood, thereby giving the customer a visual choice of finishes.

The compact demonstration display with one qu.art of Dry'ad and one quart of Spruce is free with introductory ofer. Jobber and dealer inquiries are invited.

WRITE: Finch Paint & Chemical Co., 1526 West 228th St., Torrance, Calif.

Wilhold Glu-On Fixture Adhesive

Wilhold Glu-On Fixture Adhesive is an entirely new material that grips so quickly and with such strength a towel bar ean be positioned at once,and will hold itself without support as the adhesive dries. The adhesive will bond on contact anything to glass, tile, metal, wood, masonry or plastic surfaces. And it allows time for final adjustment.

ernization and do-it-yourself work. These clips are scored so they may be bent around co ners. Made of zinc-coated steel, clips are lr(,, x 25A,, and, l\6,, x B I5/t6,'. L5" x L6" x 6" counter carton contains 400 small clips with recommended retail of 6 cerrts and 250 large at 9 cents. Total retail value $46.50. Dealer cost is $27.90, pro- viding 40 percent gross profit. Market tested, the clips move well in lumber and hardware stores.

WRITE: The Panel-Clip Company, Box 423-29, Farmington, Mich.

"Finger-Welfing" Counler Disploy

C. J. Desmond, director of thb newly established trade sales division of Finch Paint & Chemical Co., Torrance, Calif., announces the introduction of "The Magic Twins" of natural wood finishing: Dry'ad, a dry-sealing, "filled-effect" first coater for a natural non-darkening, "bleached-efrect" and Spruce, a clear, satin-gloss, bartop

The new Wilhold Glu-On Fixture Adhesive is said to provide a permanent waterproof bond with distinct.advantages over the ordinary methods of using nails, screws, plugs,

Attractive Standing Floor Display

"5elf-Solesmqn" Disp loy-Pock

Rubber Calk Sealant, recently introduced on the retail market and fast becoming a "best seller" among caulking and sealing compounds, is now available in an eyecatching "self-salesman" display-pack, containing 12 blister-packed, 4Vz oz. tubes.

The manufacturer, Products Research Company, Burbank, California, has found the new display-pack to have widespread acceptance among alert dealers for use on counters or on aisle tables. Blister-pack cards may be removed from either side of the display as an aid to impulse purehases.

Forms Permanent Waterproof Bond etc. It will bond rubber or metal trim to concrete steps; fixtures and shelf brackets to tile o,r rnasonry; ceramics and plaques in swimming pools and on patio or garden walls; metal signs to stucco and concrete.

Available in lY+" oz. tubes, retail 98 cents, and larger size containers.

WRITE: Wilhold Glues, Inc., Los Angeles, Calif. 90031.

"All-Stor Products" Promolion

Dealerrs signing up for Masonite Corporation's t'All-Star Products Palade Promotion," featuring. six new products, will receive an attractive flocr display with an attention-getting header.

The standing display consists of two 16"x48" Royalcote panels-one Alpine Oak and the other Fireside Birch-hinged together to hold the display header.

Each display comes with a price arrow printed on both sides that slips into the unit. Attached to the arrow is a sample

Contains 12 Blister-Packed Tubes of Rubber Calk Sealant that permits the cqstomer to judge its flexibility and exceptional adhesive qualities. sealer and finish. The two products are presented side by side, in a dramatic "finger- wetting" counter demonstration display.

The display includes a sample walnut panel, one portion coated with Spruce over Dry'ad, a middle section of raw wood and a third section coated with Spruce over raw wood. Using water from the canister below the panel, the customer is invited to wet a finger and run it across the entire panel. With one stroke of a wet finger, it demonstrates the non-darkening effect of Dry'ad and the normal wetting action of clear

Packed with this display are elements of a kit for the dealerJs use in promoting sales of the new products. They include a fourcolor banner displaying the Glacier, Tawny and Sable Walnut Peg-Boards, four large color pennants featuring Alpine Oak, Fireside Birch, the walnut perforated hardboards and Patterned Peg-Board 100; also another banner promoting Alpine Oak and Fireside Birch in full color.

Also included are radio and television scripts for local promotion use, publicity relea.ses and ad mat proofs.

WRITE: Masonite Corp., 29 No. Wacker Drive, Chicago, IIl. 60606.

Ttre cornplete display-pack of 12 cards, each containing a 4th oz. tube of Rubber Calk Sealant, comes to the dealer ready to set up in seconds. All cards are in place in the display which is packed in a quickopening shipping carton.

When desired, Rubber CaIk Sealant is also available in a bulk pack of 12 blisterpack cards for rack or other display. It is also available in 6 oz. net weight pressure cans and 15 oz. net weight spouted cartridges. Colors are: bone white, gray and black.

WRITE: Consumer Products Div, Products Research Co., 2919 Empire Ave., Burbank, Calif.