Sryialistsin Quality lmported Hardwood Plywod

showroom with handsome redwood tongue and groove siding, over 300 leet of selfservice lumber and plywood bins and a large, neat-as-a-pin parking area.

Among the hottest sales items at the yard are paneling and plumbing fixtures. In an area with so many new houses, paint and mail boxes have also proven good sellers. Lumber Land stocks a -full line of Security paints, including a handsome display rack.

Handling the office and bookkeeping chores at the yard is Cofiey's wife, Vancie. Top hand is assistant manager Lloyd Gentry.

Bill expanded hir operation recently when he bought out the Golden Rule Lumber & Plywood Co., in El Monte, Calif.

"But operating two yards in different cities is a little too much for one man." he says, "so now I'm looking for a buyer for the El Monte yard."

Another unique feature at Lumber Land is their handling of customers. Rather than counter men, yard men, drivers, etc., all employees are trained to do everything. They pick up their customers in the showroom, help them select what they're looking for, do some custom cutting if asked, load it up and even sell them paint, nails or whatever else they might need.

Coffey's merchandising philosophy is a simple one: "treat them right and give them good service, and they'll be back again and again."

Home lmprovement Code

A new nationwide code of ethics for the a*vertising and selling of home improvement products and services is being formulated.

The new code is being established by the Association of Better Business Bureaus and the Remodeling Industry Coordinating Committee.

The latter is headed by Edgar V. Hall, executive director of the National Home Improvement Council, who has been elected chairman of the committee.

One of the Committee's first projects, the revised code, when approved, will be r,egu' lated'by local Better Business Bureaus.