soFrwooDs... By the lift or

the Carload

No Supply Problems HereWe Operate Our Own Mills

We're specialists at Crawford Lumber. No fancy imports or exotic species. Just softwoods-as much or as little as you need. Hard-to-beat prices, too. There's never a problem getting what you want, when you want it. We own our own mills in the Northern California timber country. For direct shipments, just give us a call. You'll have it the next day. For LCL orders, we stock a diversified inventory of more than two mill;ion f eet of prime softwood at our Long Beach distribution yard. Pick it up, or we'll deliver it to your yard or job site. Relax and let us take over your problems -we'll assure the fastest seraice gou'ue euer had!

Simpson Dedicqtes Unique New Shelter Prcducts Cruiser

A unique mobile building products exhibit was unveiled and dedicated recently by Ed Goodman, president of Goodman Lumber Company, whose firm had the display open to the public last month at its San Francisco store.

The "Shelter Products Cruiser" is a selfcontained exhibit of Simpson Timber Company redwood, plywood, doors, ceiling tile, siding and paneling building products.

According to Orville W. Shelton, Simpson western area manager, San Jose, Simpson will use the 8' x 18' custom-built trailer throughout the West for architect, builder, dealer and distributor meetings and for consumer exhibit of the latest innovations in shelter products for the American homeowner,

Designed and built especially for Simpson by Exhibits of California, San Francisco, it has its own electric generator. air-conditioning system, built-in movie and

ED G00llMAl{, president of Goodman Lumber Company, San Francisco receives assistance from lovely Carla Borelli in christening the new Simpson Timber Company mobile building products exhibit. 0rville W. Shelton (right), western area sales manager for Simpson with off ices in San Jme, looks on with approval.

WESTERN r/ Ilrafegic localio[-ou, wer-srocked ' worehouse is locoted in the heqrf of Southern Colifornio home qnd commerciol conslruclion.

Divene Invenfory-wesrern srocks o ' wrde ronge of domestic ond imported plywoods fo meef ony requirement.

Experienced Penonnel-rho,o,ghry ' troined ond experienced in the plywood field, ond fomilior with your requirements.

0uick Delivery-Fosr roodins ror det livery fo your hu6k5-61 we con moke prompl delivery to you. Direct corlood shipments, ioo!

For the PLYWOOD yov need when you need iI mdke it yourhabil Io - slide projectors and screen, storage for technical manuals and literature, and materials samples on 20 sliding panels. Doors open on three sides to allow complete access and the cruiser will seat as many as 15. The trailer is pulled by a conventional automobile.

Jensen to Celotex Sqles

Paul C. Jensen has been appointed a sales promotional representative for The Celotex Corporation, according to G. L. Benson, manager o{ the company's Los Angeles sales district.

Jensen will promote the use of Celotex building products with the trade in the Los Angeles area.

Jensen graduated from San Jose State College at San Jose in 1962 with a bachelor of science deeree in Business and Industrial Manaeement.

Bay Area Marlite officewarehouse opening are: Glen Graff and lim 0nstott (kneeling left) and Andy Milton (standing), sales reDresentatives in the Western Division. Handling the cutting are (L to R): J. J. Robinson, assistant to the general managcr; V. R. Marsh, general manager and executive vice president; Howard Robison, Western Division manager; and Jack Schroeter, San Francisco sales representative.

Selling lo Jopon

What opportunities exist for marketing U.S.-made finished wood products in Japan?

This was one of the questions posed by National Lumber Manufacturer's Association stafi members recently to an 11-man team of Japanese business leaders touring the U.S. and Europe to learn more about Western selling techniques. The group, representing firms with a total employment of about 75,000 persons in nonwood industries, indicated that housing may be one of the fields worth further exploratory discussions by U.S. producers wishing to increase their sales in the Orient.

The marketing team spent one day touring the l-orest Industries Building in Washington and listening to a report on the highlights of NLMA and National Wood Promotion Program activities.

Girls Stoge Christmos Porfy

The annual Christmas party of the Hoo-Hoo-Ette Club No. I was held December 14, and had a turnout ol 66 members and guests.

The main prize of the evening was won by Dorothy and Glenn Parks of Torrance, California. It was a portable television set. Second prize, a Sony transistor radio, was won by Esther Francis of Hexberg Lumber Sales. Third prize, a recording, was won by M. S. Mclemore. Another wonderful prize, a hand crocheted sweater made and donated to the club by Mildred Dutton, was won by none other than Anne Murray, the club's founder. Anne was a winner in the Irish Sweepstakes also. The Luck of the Irish! The fern tree made by Sallye Bissell was won by Mary Latham of Tarter, Webster & Johnson, the Christmas centerpiece by Marguerite Dixon of Allied Veneer Company. Numerous other door prizes were won by the girls.

A money tree was loaded to help one o{ the needy Jamilies of one of our old time members. Many cans of food and clothing were brought by the girls to help other families.

to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D & R and these 4 Oregon and Washington mills:

Old Growth Fir Dimension from F,S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs fiom

Warrenton Lumber Co., Warrenton, Oregon

Hemlock Dimension from Westport Lumber Co., Westport, Oregon

Douglas Fir Studs from Shepherd & Dasher Lumber Co,, Longview, Wash,

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Now, over 5,000,000 feet of dimension lumber and studs monthly . manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling TRiangle 3-2663 or STate 3-0544.

onJ Q,,/;ty

Unlike mony wholesolers, our yord inventory is mointoined with the retoiler in mind _ you con olwoys depend on United tofilloll your Pine ond White Fir needs.

los Angeles Club Two's' Annuol Weeke,nd Outing

(Continued lrom. Page 13) estimates of the number varied in direct proportion to the time of day . or should we say night.

Again this year the weekend was scheduled for the high desert" about 100 miles from Los Aneeles at Green Tree Inn. a resort just outside Victorville.

The desert, usually warm and sunny at this time of the year, was heavily splattered with snow, much to the distaste of those who had arrived in Bermuda shorts. But it looked good, even if it slowed down the sun and swim set. Luckily, the club had already planned to golf elsewhere as the greens were about the consistency of an Eskimo Pie.

Focal point of the entire outing was the dinner dance. And no wonder as the efficiency and skill of the prize committee had turned that part of the party into a veritible horn of plenty. This year they had door prizes for every female who attended, wives, guests and children alike. This was in addition to general drawings for door prizes and the golf prizes.

The prizes, paid for with money that the prize committee had enveigled out o{ warm-hearted companies, averaged more than $20 in price. They were, of course, a big smash with the gals who won them. A lot of credit is due Frank Quattrocchi and his committeemen who hustled up the money for these prizes and to the promotion-minded companies that donated the money.

The golfing session, always a big favorite of the club, was held away from Green Tree Inn at Juropa Hills, a country club in Riverside about forty-five minutes away.

Twenty-five golfers turned out for the tri-flight fight. Norm Wendell won the first flight with a 76; Joe Contestibile was second flight winner at 87 and {requent trophy winner Don Johnson took the third flight prize with an 83.

NBMDA ANNUAI. CONVENTION (Continued, lrom Page 19) of all hardwood plywood production," he said. In 1963, prefinished sales totaled 381,327,000 square feet with a value of more than $40 million.

To aid distributors and dealers in purchasing and stocking, McDonald explained that the survey showed rankirg of species according to percentages of total sales. These include: birch, 30/o; Laran,2L/o) gum, l2/e; walnut, 9/o; oak, 8/o; other domestic (pecan, cherry, elm, maple), l6/a; other imported., 4/o.

McDonald stressed that distributors and dealers should stock in conformance with survey averages for maximum sales potential. "Also," he said, 'oyou should display full panels of different types, finishes and species with low, average and high prices so the customer can see what he is buying."

The speaker pointed out that many dealers refuse to stock anything but unfinished products, particularly sash and door jobbers. 'oThis is a mistake." he said. For those who object to stocking prefinished because they fear losses due to damage during delivery, McDonald stated that new wrapping techniques and truck storage racks are solving these problems.

Distributor and dealer advertising and promotion must also be modified to adjust to market demands, McDonald advised. He'l suggested that distributors make an effort'l to imitate the joint Canadian Government"r' Canadian Hardwood Plywood Associatioil promotion, now touring the U.S.

The display features a variety of bircb plywood panel samples set up in a trailer. Tour of the display is hosted by "Miss Canadian Birch." 'oSomething of this na. ture could be developed by a distributor for local residential area promotion," McDonald ofiered.

The speaker concluded his remarks with a plea for distributors to develop local level wood promotion groups such as the field training classes his association conducts.

RAlt-TRtfcK-[c[

We specialize in pack. aging for or-the-iob shipments to your custome/s specilications.

6. D. "Jcrry" Pctcry