the lumbcr manket i$ b0lfing u0

.., now that BAXCO- PYRESOTE f ire retardant treated lumber and plywood have been approved bythe new Uniform Building Code and by FHA for many uses formerly restricted to non-combustible materials. Stock up to meet the growing demands as architects and bu i I d e rs tu rn to fi re o rotected wood for wall studs, plates, roofing, etc. For the whole story on the new permissive uses-and what they mean to you in sales upturn-send for our Bulletin.

AFTER ALL, YOUR CUSTOMERS WOULD RATHER USE WOOD wooD

1'o boost public interest in winter sports, llay-D&F- erected a ski slope on lumber scaffolding down from a third-floor openirrg to the plaza skating rink. and scheduled ski and skate stars from the region's winter resorts {or free demonstrations.

Nationally, Sports lllustrated, mag,azine dc'r'oted 12 pages to one Colorado ski mecca, and supplied 25,000 copies of a l2-page booklet, which featured the chalet. Iioth May-D&F and W.O.O.D., Inc. bought {ull or half pages for advertisements in llre Denver newspapers.

Potential Customers

Up to 500,000 people were expected to visit the chalet and other exhibits over a lwo-month period. For three weeks, the chalet was shown fully furnished bv the store as a vacation home, then it became castle and throne room for Santa Claus rurrtil ChrisLmas eve.

In all, an estimated $50"000 was spent on predominantly wood construction and promotion. The two-story chalet was o{ Iurrrber framing, plywood exterior and lurnber interior. The Engelmann spruce, lodgepole pine and redwood interior was stained in mustard gold, sea blue and hrowns.

W.O.O.D., Inc. sperrt close to $7,000 on this vacation home campaign, but recovered $5,000 on sale of the chalet as it stood. 'fwo lumber manu{acturers and several other member firms gave materials, while crecting a structure that is to be offered in dupli"aiion aL $13,6fi).

l'. Clifiord Schmidt, president of the Denver group, rated the chalet project as "l:y far the best promotion in our ten vears."

"This kind of promotion can be put logether in any community where all lum' ber interests can work together as they are doing in Denver," he declared.

Brooks-scqnlon Merges

Brooks-Scanlon, Inc., Minneapolis-based manufacturer of lum' ber and wood products, and Willamette Valley Lumber Co., Portland, Ore., have announced the incorporation of Brooks' Willamette Corp., according to Conley Brooks, president of Brooks-Scanlon.

Officers and directors of tlle new corporation are William Swindolls, Portland, president; Conley Brooks, Minneapolis, and John M. Hollein, Minneapolis, vice president, and A. R. Morgans, Portland, s€cretary-treasurer.

Capitalized at $5 milliono the new company will proceed immediately with necessary planning and engineering to build a large particleboard and plywood plant, adding a substantial payroll in the central Oregon area.

Planing mill shavings for the plant will be drawn from the central Oregon region. Production from these shavings, which are presently being burned, will round out a long-range utilization program for Brooks-Scanlon and other mills in the area.

Brooks-Scanlon, Inc., organized in Minneapolis at the turn oI the century, owned timberland and mills in northern Minnesota, Louisiana and Florida in its early years of operation. The company's holdings are now primarily in Oregon with executive headquarters in Minneapolis.

Rqil Rqte Reduction Asked

Representatives of major western lumber producer and wholesale groups met with executives of the western railroads on December 8, in Chicago. Their purpose was to make western industry recomrnendations for proposed rate decreases on wood products shipped to eastern markets as well as for simplification and clarification of loading rules which have been irritating to western lumber shippers.

H. M. Tanzer of Portland represented the Western Lumber Marketing Association before the rail carriers and asked that railrates on eastbound lumber products be reduced to re-establish the historic rate relationship that existed between the West and the South before southern carriers gave their lumber producers a 20 percent rate reduction this past July. Tanzer stated "that any reduction which is not sufficient to allow the western producer to regain competitive entry to his historic midwest and eastern markets will bring further demands in future years to complete the jo,b, and will meanwhile hurt our western forest economy." WLMA earlier this year supported rate reduction applications, which were turned down.

At Chicago, carriers took another look at the need for reductions. All the representatives of the western lumber industry, appearing at the Chicago hearings, detailed a growing loe.s of business to a resurgent southern lumber industry now armed with particularly advantageous rates to markets previously served from the West.

More Products from Bork

A marketing move intended to expand greatly the outlet for a common commodity has been announced by Weyerhaeuser Company and Wilson & George Meyer & Co.

The commodity is Douglas fir bark.

Bark makes up about l7 percent of the average Douglas fir, but it cannot be used in the manufacture of lumber, plywood, hardboard, pulp, paper, and most other products made from the tree.

Veyerhaeuser and Wilson & George Meyer Co., ll -year-old Western distributor of chemicals, agricultural products, fibers, plastics and home and garden products, have entered into a marketing association to serve the home and garden field with bark products.

Large diversiffed stocks of foreign and domestic hardwoods -our yard.

o Prompt delivery by our trucks o Immediate service on "will calls" o Complete milling facilities

New, modern dry kilns

Centrally located o Competitively priced