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For further information on how oJi special automated highIo..J'milling, gluing and finishing equiPment can serve Vour "Particular needs - Please 'aontuat our rePresentative' todaY.

Remodeling lncreqse Forecost

l{ore than l0 million Amerit'an families will make a crut'ial clroite in 196,5 hetween brrying a new honrt' or remodeling. a It,ading market research analvst has told the National Associatiorr of Homclrtrildcrs.

"iVort: pt'ople still lant a homt'. ancl tht'rt'is trn ahundant't'r,I mortgage moncv. but nt'r'ertheless. ther'e are numerous economi,' fa<'tors that point to an int'rt'ase in remodeling," said Sanfortl It. (loodkin. president o[ the nationwide. Los Angeles-based firrn nhich bears his nante.

Addressing the pro{essional management and profit planning panel. he said major indicators in the trend touard honte remodeling are:

{l) Auto sales: 196.5 well may be the }riggest vear in historr{or automobiles. with more and more familics investitrs in second and even third cars. This cuts deeplv into available {unds and mav cause a {amily to settle for the addition of a room or two in the prcsent home.

(

2 ) Present homes are comfortable : "More Americans alt' comfortable than ever before. Apartments are ahundarltas well. 'Ihe attitude of many people i-.. "Whv change?"' t1) Ease of refinancing: Nloney is also plt'ntiftrl for remodeling homes" and in most ('ases it is t-asier on the famill pocketbook to rt'fiuanc't' the prest'nt homt' than to lrttv il

1,3 I Price: The hu1'erw.ho rentembers $10 per square {oot. retail. as a rule-o{-thumh in homt: htrying- will get a shock lht'n ht' starls looking in today's markt't. l'he builder is fighting desperatt'lr- to kcep his ou'n tosts ttndt'r $10. clerr in the loru prite ransres. l)ollar for dollar'. art ol<ler home" remodek'd, mal offer more -squar{' footagt' and m,tre lan<l undcr it.

lli."l"l"."neling

firms: Designer-st1 lecl charges ar(' ro\r available from firms using excellt-nt construction techniques. Location: ()hvioush-- many older homes are located nearel' n-ork, schools previously attendcd and established rt'creational facilities.

Howeler. Goodkin emphasized that 1965 can also be a lerv good vear for the builder who correctlf interprets the rcasons whr- people are hesitating.

"He must make the price of a new houst' seem worthn'hile lrr marketing a produt t and t'ommunitv iacilitit's that are lrettcr thtrn can he athieled throush remodelittg." he contltrded.

Pope & Tqlbot Plont Completed

I'opc & Tallrot'-* nerv $i'> million hardboartl plant at f)akridgt'. Oreson. will be rt'ady for production earlr- in this month.

'fhe rrerv plant will add an entirely nt'w lint' to the t omlianr''s rvidelr- dir-ersificd list of wood products. 'I'hc hardhoard lint, uill intlude pressed pant'1,. {or a larittty of pttrposes in r:onstrttt'tiott and industrt-. running the samtrt lrom boxing and r,rating materials to "(lustomite" panels of superior qualitr-. having smooth. printable surfaces on olre or ]roth sides.

The plant uill utilize chips lrom other Pope & Talbot operation,. at Oakridge a-q rart materials.

"The neu' unit represents a major step {oru'ard in produr:t dilersification and laste utilization." a spokesman for the c'ompanv said, ln a progress report, Pope & Talbot said that plant buildings hale becn completed ahead o{ schedule, and that machiner,v is alreadv l:)eine installed,

Ground for the plarrt lr'a-< broken early la,*t vear. followinqfour r-ears o{ t'xtensivc research in the la}roratory and pilot plants.

Meons Compl,ete

Red,wood Sera'i.ce

Jewett Lumber Sales

NORTHERN OFFICE

Arcoto, Colifornio

Phone (7071 822-2843

TWX 707-827-0490

SOUTHERN OFFICE

Redondo Beoch, Colif.

Phone, 12131 378-8292

TWX 213-326-4061

REDWOOD DISTRIBUTION

YARD: LOS ANGETES fhey are turning these dusty documents over to freight trafrc audit bureauS that make a business of scrutinizing shippers' freight bills to ferret out overcharges by the various carriers. For the shipper, a recovered overcharge means revenue that might have been lost forever if an eagleeyed rate expert hadn't spotted an error. These freight bill checking firms work on a commission basis of 50 percent of the recovered overcharges. Thus the shipper has everything to gain and nothing to lose.

SAWMIIL: ARCATA, CAtlF.

A GROWING number of coot-conscious n "o-p.rries are finding windfall re' turns in a most unlikely place-their old freight bills.