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Nqtionql Housing Show
Chicago became the U. S. housing capital for a week in December as the National Association of Home Builders staged its 2lst annual convention-exposition belore a record-breaking audience of more than 30,000.
New products and new ideas designed to spur new home construction, lumber's biggest single market, underscored the "Operation Teamwork" theme of the five-day meeting.
The floor space of six football fields, at Chicago's elephantine McCormick Place, was covered by exhibits constituting the largest collection of products for the home building industry ever assembled under one roof. Demonstrations and special programs presenting the latest techniques in virtually every phase of home building sought to show builders how they can improve their operations by drawing on the knowledge and experience of other NAHB members.
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Heading the list of resolutions approved by NAHB directors was one endorsing administration proposals for establishment of a cabinet post for Housing and Community Developm"t l-'oprovided primary recognition is given to t}e role of privately-financed housing and proper safeguards are established to insure the continued high level of operations of the Federal Housing Administration and Federal National Mortgage Association." Other NAHB resolutions:
(l) Supported the principle of voluntary unionism in the face of an expected all-out union drive to repeal state right-to-work laws; (2) urged an expansion of apprenticeship training programs as part of the administration's anti-poverty efiort; (3) asked an end to most Defense Department construction of on-base military housing and a boost in servicemen's quarters allowances to enable more military personnel to obtain housing in the private merket; and (4) called for an increase in the mortgage ceiling on FHA-insured single-family housing for low-income families.
NAHts elected these prominent builders as its officers for 1965: president, Perry E. Willits, Miami; first vice president, Larry Blackmon, Fort Worth; vice president-treasurer, Leon N. Weiner. W'ilmington, and vice president-secretary, Lloyd Clarke, Des Moines.
Stiffen Plywood Quqlity Control
Stifier quality control requirements and modernized testing procedures have been adopted by the softwood plywood industry as part of a program aimed at eliminating all defective plywood from the marketplace.
The new policies are modifications of a 2S-year old system credited with making plywood the fastest-growing basic industry in the Federal Reserve Board index. They went into eflect Janu' ary 1, 1965.
Quality control has not kept pace with manufacturing advanceso according to an industry spokesman, and a tiny {raction of structural plywood has fallen below industry standards in recent months.
The new procedures, which include drastic penalties for manufacturers who fall below industry standards, were unanimously adopted December 3 in,a special meeting in Salem, Oregon. It was the largest gathering of its kind in the industry's history and brought together I5B policy-making executives of 92 companies, who produce more than 95 percent of this country's plywood.
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The quality co,ntrol changes are the result of a study that began about five years ago and that already has produced new testing methods, which went into efiect in mid-1964. An industry committee created to investigate the possibility of upgrading gluelines in construction grades of plywood is scheduled to make its reeommendatior.rs early in 1965.
Sierrq-Coscode Logging Conference
Plans and program are well underway for the 16th annual Sierra-Cascade Loggirrg Confere'nce, with its accompanying big equipment show, to be held for the second straight year at Sacra' mento, on February 11-13.
Emphasis on this year's conft-rence of loggers of the California pine area and southern Oregon, rvill be on "the logger, his prohlems and techniques." 'Ihe conference is headed by President Varren Carleton, woods manager, American Fnrest Products Corp., Martell, Calif.
In keeping rvith the emphasis on logging techniques, the equipment committee, under Chairman Roy Stillwell of Tenco Tractor Company, is planning a complete exhibit o{ the machinery and tools of the logging industry. Stillwell explains that because of the excellent facilities available at the conference site, the Cali' fornia State Fairgrounds, all but the largest equipment will be housed under one roof in a building adjacent to the conference meeting hall.
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Llt{lNG UP 0N plans for the "Biggest Show on Worth" machinery display are members of the equipment committee of the Sierra-Cascade Logging Conference to be held in Sacramento, February 11-13. In front are equipment chairman Roy Stillwell, left, and conference president Warren Carleton. Standing are the committee work-hot'ses, from left: D. K. (Ken) Brown, John Buick, Vern Fredrickson, A. Max Christensen, Tom H. Lynn, George A. McClean, and Robert W. Bogh.
The Sierra-Cascade Logging Conference, noted Ior its topnotch. well-attended sessions. plans another outstanding Progfam this year under direction of Andy Anderes of Sequoia Forest Industries, Inc.
The information-packed program will include what's new in log trucking, pre-loading-stanchion relay system. compressiott lrrakes and retarders. duplex tires and single wheels, buckingday labor and gvppo. pay-roll bonds for loggers, a thorough trcatment of log scaling. log skidding, balloon and helicopter yarding-to name a {ew of the up-to-the-minute subjects. In additionthere's a real topper-a treatise on the logger's wife and the forest service wife!
liquipment clinics will he held simultatreously with tht' rnairr program rneeting on l-riday morning and a{ternoon. The equipment committee plans to host wives o{ conference members Friday at a luncheon and special surprise el'ent.
The program comtnittee, in addition to Chairman Anderes, consists of James F. Niclos, consulting {orester, Carmichael; Jack Mcleod, Crane Mills. Paskenta: Al Reuger, F. M. Crawford Lumber Co., Ukiah; John McNie. Michigan-California Lumber Co.. Camino; Herbert Sampert, U. S. School of Forestry, Berkeley; Guy H. Hall Jr.. Forest I'Ianagement, Inc., Chico; Lowell N. Jones, logging contractor, Klamath Falls, Oregon; Dave Johnston, General Box Distributors. Oakhurst; S illiam Raibley, Cheney Grant Lumber Co., Pondosa; Bob Maben, Srinton Lumber Co., West Point; and Paul Rooney, Fruit Growers Suppll' (io.. Br.rrney.

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$1.5 Million Promotion Budget
The most vigorous and skillfully planned promotion, advertising and sales campaign in the historv o[ the western lumher industry is being launr:hed during 1965 h1' the Western \{'ood Products Association, according to Wendell ll. Barnes, executive vice president.
He reports that nearly $I.5 million will be invested by the association during the year to maintain present markets and materially increase the sale of lumber products produced in the l2-western state region represented by his organization.
In recapping 1964, Barnes termed the rnajor realignment of coastal and inland lumber mills into the Western Wood Prod- ucts Association, the industry's most sig. nificant news. He calls the new alignment one of the most vital steps ever taken on lrehalf of the western fore-st region's (.r'onomy a step thal will have [ar-rear.hing regional and national effects on the production, marketing and use of lumber for years ahead.

"We expect, and must find ways to overr,ome dilfrcult and divisive areas presented hy log exports, foreign lumber imports and inequities in transportation rates," Barnes said. "But, by and large. the overall picture o{ the new year is one of continued and substantial growth of our in. dustry based on 196,X's regional five-year peak production of 19.5 billion board feet up from l8.l billion in 1963 and more than 2.4 hillion or,er prodtr<tion I0 vears ago.
"The western lumber industry's r.(.onomic wcll-being is dependent upon pol)ulation growth and improved marketing mt:thotls." the trnde association olfir:ial explained. "A r:ontinued rise in population will put a --steady strain on much of the nation's already obsolete family housins and an increased building program in both single and multi-family units is a foregone conclusion just to keep pace with growth.
Big Wood Industry Meeting
"A Look to the Future" is the questionraising theme of the two-day wood industry meeting to be held February ,1, and 5. at the Di,"neyland Hotel in Anaheim. California. The meeting is being sponsored bv lhe Par:ific Southwest Section of thc Forest Products liesear<'h Societl-.
Tl.re conference will open on Thursdav morrring with plant tours. Ruses n'ill leare from the Disneyland Hotel [or Cororra. California, and visits to Plvwall Produ<.ts Company ( prefinished 'rvall panr:ls ) " Oea rdon lndusIries (prelinished plywood antl housc trailcrs), and the International !urniture L-ompany (upholstered [urniture).
The first of the six ('on('rrrrent technical sessions will opcn that afternoon. Sessior.r,* are planned on finishing. laminating, oroduction management and costs. panel materia]. rnarketing and woodrvorking machinery.
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The mectine is an annual affair" and attendarrce in 1964 was 275. "We ha'r'e a target of 300 attendance in ['ebruarv." Dirn Place, FPRS secrion chairman. said. "All wood industry personnel is invited."
For copies of the full program. write FPRS, 417 North Walnut Street. \ladison, Wisconsin. 53705. the national ollice.
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