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branch, which is operating in temporary quarters pending completion of the new building, Paul R. Minich, Jr., Yale Materials Handling division general sales manager, predicted a l5O% increase in the demand for Yale products in California and the West during the next 10 years.

The new distribution plan he outlined was: establishment of a representative in San Diego; establishment of sub-branches in Fresno and Sacramento to be administered from the Yale branch in San Francisco; appointment of representatives for Irhoenix, Albuquerque and El Paso; appointment of a ne\v representative in Portland, Oregon, with a sub-office in Medford; establishment of a representative office in Yakima, and strengthening representation in Seattle, Spokane and Salt Lake City to include the setting up of a sub-office in Missoula, Montana.

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The new Los Angeles branch, initial step in the sales and service facility expansion prog'ram, will be built in an industrial park area at Olympic Boulevard and Gerhart Street in East Los Angeles. Minich likened the service facilities to be set up in Los Angeles and the west to programs established in the automotive industry distributor organization wherein equipment in operation can be given immediate maintenance care and certainly should not be out of action for more than 24 hours.

The territory to be covered by the new branch includes the counties of Los Angeles, Orange, Riverside, San Bernardino, fnyo, Ventura, Santa Barbara and San Luis Obispo and a portion of southern Nevada. Until completion of the new building, the Yale trranch will be temporarily occupying sales offices at 6027 Whittier Blvd., 'Los Angele s 22, with service facilities at 2960 Leonis Blvd., Vernon.

San Leandro, Calif., Nov.

Yale lift truck manufacturing handling needs of industries Mountains, began here last today by Elmer F. Twyman,

17-Construction of a new plant, to serve the materials located west of the Rocky month, it was announced vice president of The Yale &