INSE(T WIRE S(REENING

materials and builder:, hardware. He is assisted in the operation of the business by his wife, Maire E. Franck.

New Dcllos Worehouse Glimqxes

HorborPlywood's | 956 Expcnsion

Climaxing a year of aggressive expansion in production, sales, service and advertising, Harbor Plywood Corporation opened a new warehouse in Dallas, Texas, December 1 to better serve the Southwest, announced President Martin N. Deggeller, Aberdeen, Wash. George E. Carnahan, who was in sales and administration at Harbor's Los Angeles warehouse, will manage the Dallas plant at 8600 Sovereign Row.

Last year's expanded sales and service program, with the emphasis on Harborite overlaid fir plywood, saw manv new distributors appointed in areas not served by Harbor's own warehouses. The field program included employment and training of a crew to promote Harborite throughout the country under the direction of Bill Grieleber, who joinecl Harbor last year after years of practical field experience with the Douglas Fir Plywood Assn.

Commenting on the 1956 advertising program, largest in the company history and one of the largest ever undertaken for an overlaid fir plywood, Harbor's Director of Sales H. W. Van Natta said, "Results have been most gratifying. Harborite sales are moving ahead in all sections of the country. Plans for 1957 are equally ambitious. The ferv remaining areas of the country without company-ownecl warehouses or independent distributors ll'ill be filled in. Advertising of Harborite will continue at a high level and we look enthusiastically toward the new year."

In the West, Harbor Plywood has warehouses in Aberdeen, Los Angeles, San Francisco and Seattle, and the Denver distributor is Hallack & Howard Lumber Co.

The greatest rate of non-farm new home construction was in 1925 with 47 new homes built for every 1000 families. 1950 was second with 42 built per 1000 families.