PTOTCQIAL T1 ICIILICHTS OT rHE YEAP TI\ EEVIEW

Even The CAIIFORNIA IUIUBER IIiERCHANT csme in for honors during the yeor when Governor Knighl pre3ented it the hondsome plocque below ot o dinner honoring the stoie'3 Press.Rddio-Television focililies September I qt fhe Californiq Stqte Fqir. Your "Merchont" won its "fop Slory Aword" in the trcde journol 6eld

IHE INDUSIRY HONORED onc of ils beloved veterons lqst Foll when o host of friends ond former cmployes who now read likc o Who's Who in Coort Lumlber gothered ot rhe St. Froncir hotel in Scn Frcncisco to rqlule rhe 8orh birrhdoy of M. !, "Duke" Euphrot, "rhe grond old mon" of WendlingNc?hon Compcny (:ccond from right in the first row). Scd cnd sudden trogedy come q fcw weekl loler, however, when the lovely Mrs, (Groce Crow) Euphrot (third from right) met on untimely, occidentql deoth

A nerv merchandising unit, known as the "Weldrvood Adhesives Center," is being offered by United States Plywdbd Corporation to the retail trades, as a selling aid to its four Weldr,vood adhesives-Plastic I{esin Glue, Contact Cement, Presto-Set Glue and Waterproof llesorcinol Glue. With eyecatching appeal zrnd a po'n'erful stimu- lant to on-the-spot buying action, the Adhesives Center has for its chief feature "A Glue for Every Purpose" and a master-mind use chart, which supplies general information on gluingthe character glue to be used for specific projects; setting time required ; whether clamping is necessary; its resistance to rvater; amount required for sufficient coverage and color. In addition, the chart tells rvhich types of glue are adaptable to specific bonding problems-plastic to rvoo<l or rubber t<r wood, for example.

Because of this feature, the Adhesives Center is a valuable time saver in any retail store, large or small. Constructed of plywood rvith metal legs, the Center stands 60 inches high, 36 inches wide and 17 inches deep and may be used either as a wall or island display piece. The colors are reproduced in the master-mind chart to identify each glue.

The Adhesives Center was available l>eginning November 1. Including display rack and a balanced stock of the four heavily advertised Weldwood :rdhesives, in the best selling sizes, it is :rvailable for $99.89. The retail valuc of the merchandise alone is $143.44.

Recent studies show that 8l/o ol California's 17.3 million acres of commercial forest land are of good or superior quality for growing lrees.

'Ssndolwood' lnlroduced

Forest Fiber Products Co. introduces the first perfected, light-colored, prefinished temperecl hardboard. Named Sandalwood, the light color is baked into the board to give a sealed rvashable surface. Sandalrvood has added durability, n'eather and scuff resistance.

The basis of Sandalwood is longfiber Douglas fir, processed and refined for uniformity. Certain additives are mixed rvith the refined fiber to providc the unusual rveather resistance and rvorkability characteristic of the basic