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WITH /ESS INVESTMENT

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The NBMDA program on rvhich the award rn'as based consisted of a round table type conference of building material wholesalers and retailers in Chitago's Sheraton hotel early last year, Haag said. At the conference, a total of 17 wholesale distributors and l6 retail dealers, selected to represent a true cross-section of the trvo distribution levels from the standpoint of both volume and geographical location, participated in the discussion of major distribution problems, criticisms and complaints.

C)nce tl.re problems were aired, the participants were divided into groups, each group being given one phase or category of the problems and asked to prepare recommendations to the entire conference.

"We believe this open discussion of building material distribution problems cleared the air of many misunderstandings about the roles of the rvholesale distributor and the retailer and paved the way for establishing fair and reliable standards in distribution," Haag said. "We feel honored that the American Society of Association Executives by selecting our pro€Jram for its outstanding activities award, agrees with our association on the benefits to be derived by such conferences and the standards that can evolve from them."

The major reason for the effectiveness of the conference, Haag said, is that the very persons who are most affected by distribution standards or the lack of them-the wholesaler and the retailer-were given an opportunity to "air their gripes" and work out their own. solution to the problems that confronted them.

NBMDA no\\' represents over 260 r'vholesale distributors of building materials in 37 states, employing ,rver 1100 salesmen and handling over 35,000 clrrloads of building materials, using over 7l mlllion s(lu:rre feet o{ rvarehottsespace, according to some recent stittistics released llv the NBMDA office.

Horbor, Celotex ond White Bros. Sponsor Boy Arecr Deqler Meeting

A big pre-Christmas dinner meeting for Bay Area lumber dealers was sponsored by Harbor Plyr,vood Corp. of California, The Celotex Corporation and White Brothers at the Claremont hotel in Berkeley, December 5, to acquaint the dealers rvith nerv products recently developed by Celotex and also the big 1957 national advertising campaign it soon rvill launch.

Over 175 attended the event to hear Gates Ferguson' director of advertising and sales promotion for Celotex, deliver his timely speech on "Horv t<t Make Your Entire Organization a Sales Organization." Also attending the meeting and representing Celotex were -fack Weaver, Paul F. Decker and several Celotex salesmen

Mal Hill, branch manager of Harbor Plyrvood Corp. at San Francisco, and several of his men, along with Don White, vice-president and general manager of White Brothers, and his salesmen \\,'ere also on hancl for the highly successful and informative meeting.

(Tctl them .tou sa,zv it in The California l-umber lVlerchant)