And These Helpers Work Free

A very practical poet by the name of Kipling wrote: "I keep six honest serving men, they taught me {l I knew; their names are What and Why and When, and How and Where and Who?"

There's a good tip for lumber merchants to use in their business. In these days of high labor costs, hustlers who work for nothing are much to be desired. And here Kipling suggests a good half dozen, whose names are What and Why and When and How and Where and Whb? On the pay-

Hoo-Hoo Gifis for LeRoy Boys

Lou Weidner, retired general superintendent for E. J. Stanton & Son, Inc., Los Angeles, was responsible for the distribution of 25 cornplete paint sets to the boys at the LeRoy Boys' Home in LaVerne. Weidner is the owner of Fleurette's, a modern artists' supply house in Temple City. The paint sets met with immediate acceptance by the boys and also developed some hidden talent.

Paul Rayburn, district sales manager for Pabco in Southern California, has been actively helping the committee for tl"re school workshop to secure various species of building materials for the new building, according to Larry Weiland. "He has been of great assistance to us in Hoo-Hoc.r Club 2 and his support has been greatly appreciated," Larry said.

An Editoriol

roll of the lumber merchant, he could use these fellows in this fashion, addressing his prospective customers:

"WHAT building service can I render you?"

'WHY go without a home when you could have one?"

"WHEN can I meet you and your wife and show my plans, pictures, figures, etc?"

"HOW would you like figures and information on the modernizing of your old home?"

"WHERE can you invest your savings to better advantage than in a home or home improvement?"

"WHO do you know in your neighborhood who needs modern building service this season? I'd like to call on them."

Many other questions you will think of for using these "honest serving men" of Mr. Kipling's. They are not private to Kipling, you understand. They belong to any enterprising merchant who will figure ways to put them to work.

He says that "they taught me all I knew," which certainly recommends their use to all live-wires in business.

And they cost their employer nothing.

Chqrcool Indusrry Growing

San Francisco-The increasing interest in outdoor cooking and camping in the western states is expanding the charcoal industry. The U. S. Forest Service reports a growing number of inquiries as to types of kilns to be used, processing and related problems.

IF II'S ROCKPORT YOU K]IOW II'S RIGHT

Our deoler friends are the "Whoos.Hoo" oJ lumber merchonls-best in ihe business. They know, lheir frqde knows ond we know thoi Rockport Redwood is olwoys right-olwcys well up to grude. Dependoble quoliry. And notfiing surpqsses Rockport's Certified Dry Redwood Bevel Siding ond Finish. x lounds Lumber Compony is cxclusive diridbvlot for Rockport Redwood and salcs agctrt lor olhsr leading Redwood mifls. Rouads also teptesenls producers ol top qvalily Dovglas Frr, Whttc Fir, Pondeross Plne and Sugar Pine.