FOR THAT EXTNA PROTECTIO]I

They're here again,,, WATERPROOT BAGS TOR WI]IIER USE!

From now until Spring all types of Calaveras Cement will be shipped in special waterproof bags whenever the customer requests.* This added protection will be yours at no extra cost. Ask for it if winter moisture presents problems for you.

CA1AUTRAS CETIilT CC).

315 Monfgomery Street Sqn Froncisco 4, €olifornio DOuglos 2-4224 (or qsk Operotor for ENterprise l-23151

OAKTAND-GLencourt l-740O SACRAI ENTO-Gllbert2-8991

CHICO-Flreside 2-1826 FRESNO-3-3277 SANTA ROSA-l-0217

IIODESTO-Lqmbert2-9031

STOCKTON-HOword 6-7994 *Shipmcni3

I

IT'S THE WATERPROOF TINER THAT DOES THE JOBI

PotTuxD ctttilr ffi ir iir\'()ritc * itlr llrt' .rt'r. 'l'ht ,t'* l lrrcl(' l)t'(',tr h.rtt' :J::':ri'jitl"t lrllLrutinu rlclr:lrtnrt'nt. trillt tts lt,,u lo rlo it irttt'riot- rlt'c alorify ond shows inslollolron r,r-lrtine' lroirttt't': ;rtt,l ;r,lvi,'t'. l)r'()\ ('(l t'xlrt'rttt'lr' 1r,,1rrt1:tr- u i11t lltt' rt otlt'tt.

THEY CAME! THEY SAW! THEY PURCHASED!-Top le{t photo shows porl of crowd looking ond buying; top center: entron(e io showroom from drive-through worehouse, which is olso used for receipt ond disploy of noils, choin, rope, light {ixtures ond heovy plumbing items, while moin porl of 2-story worehouse is used for finished lumber sioroge; rop righr: modern,48-inch-high islonds give slore o spocious look, help solesmen see cuslomers ond reduce theft; center ponel, left: end disploys of impulse items ore recent innovotion in lumberyord merchondising-ploced ot one end of islqnd they qre highly successful; center; qitroctive tool disploy runs olmost full lenglh of bock woll in ncw trend of longer, lower disploys to hold qll reloted merchondise in onr side or seclion; center right: showroom corner disploys complete builders hqrdwore deportment efiectively, with pockoged items of ihe merchqndise on disploy in bins directly below. Photo ot right shows Ed Young, the Gorehime Corp. sfore disploy expert, ond Jerry DeCou (kneeling) pricing merchondise before grond opening.

('rlriur('('(l l),\ l)r-r,i irlirrg glrrn,l ,,lrctting g()r't-s \\ itlt rt'1-rtsll rr('nt:, 3iits :rrr1 rloor- 1rr-izt':. l'rizt's \\ ('r(' ;r\\ ir.r-(l('(l ('\'t: t-\ lrlrli lrr)1rr (lur-nrra tlrt' ,lrt'ttirr!; {lr-ir\\'irgs \\('r(' lr()llr tlt(' list ()i rcgistr-;ur1s, lirt('r' t,r lrt' r'lrct'li('(l irgitirsl I IlLt'lt I )t'(',rtt': l)r(')('lt ('us1()1r('r-lisl [,,r'rlu1,1ic;rti,,rr. lrttrl t]tt'tt ttstrl i,,trlirtt'1 rnrril rrrlver-tisirrl.

.\1,1rr,,rinrir1('l\ 1.5(X) 1r,,tt'n1i:rl r'nst()llr('r's trt't-r':Lrl,lt'rl 1,, I I:trlt' I )('( ()ll s t'ristirta ( u5t()rr('r ;ul(l l)ros1r1'1'1 list ir tlrrs 1il;lnntr'. "\',,11 l1;111' t0 let tlrcrrr Iirrr)\\. \\ll;rl ,\r)tl \(' g()1 ;rr(i tlt:rt ,\ o11 q;1111(.' tlrcil' lrlLtr-(,il:rgr', ii -r'ort'r't' goirt!- to gt'1 tlrt'ir- lrusirt'ss irr(l licclr gt'ttirrg it." irI ',ut rlr, r,', , --il_r ,,t :rr;rill;ririrrg list.

"l-rr:r-r'thing ior tltt liLrilrlcr" is I)e('oLt I-Lrnrlrtr (',rnrlrlLr-r' :Ln('l it , 'rrlr ,1, 'r'- t lt, (',,lll,;r'r\ , ;tt'l _\ ill-t

I l:Lglt' tt,,1t'rl itt lr,rittt :ril 11l)-t(, rl:rtt rrrLilir'V llic sl, )giul (,I I I:Lglr n.lrrills jrrst th:Lt. -\rrt :Llrorrt cvrr-r'thing in tlrc tviL_r' ,ri lrtulilirg .ulrl,lit'.. lrrrt i1 :rls,) llurint:rilrs lt ('()lnl)lc1(' rtntirl (ltl):rrtrr('rl lL: $ t'll. It rr:rlit's goorl lrrrsillr'ss st'Isc (:urrl L't'nts ll th:rt ;r ('('ln('nt rrrirt'r rt'rt;rl rr ill sell t'olcrclt': thltt tlr)()r-:ur(l Ir;rrrl s:rrrrlcr- rcltt:rls rvill. in turrr. st'll 1):rilrts.

\:trlrishcs. llrr-<lrr.r,orls itn(l l);rintirt t'r1ui1,rrr1111 ; JIrior lrrri it'rs ttt'c 9'oorl s:tlcsrnrn f()r 1]oor rr rrx ;rnil lnri:hirrg ittrrs: rr ht'tllr:tt-ror\ s \\'iil se ll g;Lrrlcn :Lll)J)lirs :rrrl t'r1uilrncrrt.

\ sllccr:ssilll r',,rrlrirlrtion ir,inr tlrr :t:Lrt. I lrrr:lt' ;LrrrI |)t'('orr ,,rigin:LJl_r' jr,int'rl iorccs ir l().1;. rr ht'rt tltt'_r' pur t'h:tst'rl llrt^ lrrrsint'ss irorr thc Il,rlnrr I. II:r_r'ulLrrl l,Ltrrtlrcr ('ont1r;tr_r'. Ilorvt'r ('r. tlr('rr h:rrl i,,rnrrrl_r' lrccl cillrt'r ;r IIlrule or lr I)t'(',u nrrn;u.tilg tlrt' r'rLrr'i r\ e r sill('e it n:r. cst:Llrlishr:rl l,-r lllr-r'rr lrrri irr 1')1(). l). ('. ll:Lglc, ltalph's irLtht:r, \\:rs tlrtl ilrst lriulilgcr ,i tlrt' lrr;urch -r'ltrrl. 'I'he sLrli(lr Il;Lelc lril:srr1 rru;r-r in l().J1.:Lt nhich tirrrc.fcrr_r' l)c(',rrr. uh,, lr:Lrl l,r't'rr tr',,r-liirrg lt tllc Il:tvrr'ltrrl Salitr:Ls -\':tr(1, t{,,rk,,\'t'r-;rs nr:u};rgtt- r,i tlrt'.\tltsc:tt1cr,, lrr:Lnch. \lc:rntirtre, lilrlplr Il:tglt' u-;ts ttlso g:Lirrirrg his lttlttlrcr exl)rrience n'ith tht' I l;tvrr lrrrl org:trriz;t1i,rt. ilr-s1 :r1 5;Llirits

;urrl l:Ltrr;r1 l):rsr, Ii,lrlc:. 'l-ltt'sttct'tssful Il:Lglc'-l)c( r,tt (i)lrll)irr;rti()rr lriit(l('ttit-\'I'ot' ;r [;trrril-r' c( )rl)( )nrti(,r ir l()55. f )r t]rr' l)ur-l)(,st' ,,i l,rittgittg ;L >('('()ll(l gctte nrtior into the l,rrsirr':.. .l crr,r I)t'('otr, .f r. i: n()\\'ircti\t'irr tlrr ilri|llltg-enlejrt,ii tlrc lrtr:tttt'ss lrrrrl llc rrill soon lrt joircrl lr-r li:L11r1r lllLglc..l t-.. n,,iv st'rvittg \\'lth th(' ['. S. \rrr-r'.

5_r'nr1r,,1it' ,,i tlrt' :r:n:tzinq t|ir.nsli 'l'nluti()rls lllltt ilrt t:lk ing- .1rl;ret' t'rcr_r' rl:rr' :rnr,)nu' \\'cslerlr rt:t:ril Irtntlrt'r,rlLt'rl ()l)('l-:r1iols, I'rrr'lrcrs Il:Lgle rrrrrl l)c('otr e:r'!l l)t 1rt-ottrl oi llte contrilrtrti,,rr lhcv hrLvt'nttL,lc 1o thcir cotrtrttmit-r'. Irr ;rrlrliti, )lr. thc_\ h:Lvc rrlso insrrrcrl rr lrlacc in its rlcr cl,)l)lrt: llt. ( )rrt' rrrorr rlc;tle r h;Ls joincrl tht' gr.n ittg r:tnk- ,,i ttr,rtle rrt Iturrlre r-r':trrl nrcrclt;tn<lising; ,,ttt' nl()r(' (ic:rle r h:ts le it rr:ri1 'lieg rne rclr;rrrrlisirg' in l lrt' l)rtst \\ l)('r(' it l,t'1,,rrg-s.