Mqnufo'ctured Bv Srro,it To Srqy Srroight

QUATITY FTUSH DOORS PRODUCED IN THE WEST FOR WESTER,N USERS

WHAT IS BEH'ND

For ASH (SENI -

These Specificotions

A STRA'T FLUSH DOOR ?

For MAHOGANY or HARDBOARDThese Specificotions

2'/t4 l-L--rhe,widesr sfires of on Flush Doors mode here.

lZ X, End roils or Double End Roils ovoiloble.

2 Bock Bones %" wide dodoed 3Vs" oporl.lo corry horizonlol ribs ond odd Slobility fo the sliles, lhus minimizing worpoge.

I Ys" combined lock blocks ond sliles on I %" interior doors.

All 3/O exterior doors sre with double lock blocks so the combined lock block ond slif e measvre 6/5", This is stondord on oll doors ol no exfro ghorge.

2l Horizontol Ribs %" wide in Insulile or Lumber, whichever lhe cuslomer prefers.

AI.t ASH DOORS ARE BEI,T SANDED WITH 1/O.

All meosuremenls before trimming.

ZU"4 | t -the widest stites of otl ----Tl- Flush Doors mode here. lflffi | \-2y, End Roits or double end roils qvqilqble.

Verlicol Ribg in Lumber or Insulile, whichever lhe customer prefers. These ore spoced 31h" opoa.

%" Combined lock blocks ond Sliles in l%" inlerior doors,

All 3,/0 exlerior doors qre with double lock blocks so lhe conbined lock blocks qnd stifes meoswe 6)(6". This is stqndord on oll doors ol no exlro chorge.

All louon Doors ore polished wilh 4/O sondpoper ond will finish without filling.

Our New Worehouse Focilities Assure Prompt Delivery From Stock

You con now supply your customers with the best FTUSH DOOR ot the right price when you specify STRAIT HARDWOOD FTUSH DOORS

Also Stroit Glide-A-Fold Wordrobe Doors Avoiloble for Every Decor

1224 North fyler Avenue, El Monte, Colifornio Whol.esnle Only CUmberlond 3-5488

You Con't Do Business Ofr o Ncril Keg Anymore

Ralph Hagle and Jerry DeCou stood behind their new checkout counter, both grinning from ear to ear as they stared unbelievingly at the grand total figure on the cash register tape. The opening of Hagle-DeCou Lumber Company's new Atascadero shorvroom had been an unmistakable success from the beginning, but the final outcome left Partners Hagle and DeCouand even Ed Young of the Garehime Corporation, rvho planned and staged the event-a bit breathless.

The two-day commemorative event got underway on Friday, November 2, follorving months of hard rvork, a ferv gambles and a hard pre-opening advertising campaign. Nearly 3,000 people attended the Hagle-DeCou openingnot an outstanding fact in itself, until you take into consideration that this figure represents approximately 60/o of Atascadero's entire population ! And right here would be a good place to point out something Partners Hagle and DeCou discovered about radio advertising.

In addition to placing pre-grand opening advertising in both the local paper and the San Luis Obispo daily, Hagle and DeCou also contracted for 150 spot announcements over a radicl station located ir-r nearby Paso Robles. These announcements started on the Sunday preceding the open- ing and the cost for the entire series was less than $80. By running a customer survey, as people entered the door to register for the grand opening, Hagle and DeCou found that slightly over 50/o were attending the opening because they had heard about it on their radio !

It would be unnecessary to point out that both Hagle and DeCou have long been arvare tl-rat you just can't do business off a nail keg anymore-not rvhen yott are dealing with today's modern merchandising-minded public. Horvever, lfagle and DeCou also knen' that it l-as going to take more than a fresh coat of paint on the oflice building, a few trays of do-dads and a tool display rack. to do the job right. So they started from scratch; they built a brand-nerv shorvroom and n'arehotlse and, s'hat's more' they brought in experts to shot'them horv it should be done.

But all along, in planning the nerv store, Partners Hagle and DeCou also kept in mind the community in which they do business. An area of modest inconte ancl single home starts, Atascadero ahvays has lteen a natural for home improvement and do-it-yottrself business.

Modern merchandising, yes, but at the sat.ne time, Hagle and DeCou were careful not to "get ahea<l of their community." They designed the l-re\\' store to appeal to the people they do business u'itl.r-not to NIr. and Mrs. American Consumer as a lvhole. In many cases, certain nationallv developed innovations in retail lumberyard merchandising seem to do more harm than good n'hen applied to a specific community.

The new store is sharp and modern looking-yet not too fancy and expensive looking. The ne\\' store operates on a semi-self-service basis-not completelv self-service because Hagle and DeCou don't rvant to lose contact lvith their customers; these people are friends, as u'ell as customers, and they expect a certain amount of personal attention.

Also contributing greatly to the success of the grar,d opening n'ere the twelve manufacturers and distributors rvho set up displays and demonstrations and rnanned thern throughout the two-day opening. Tool clemonstrations using the latest models of both po\\rer and hand tools n'ere