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Homes Shall Endure

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JAMES L. HALL CO.

JAMES L. HALL CO.

A philosopher recently said that we are living in a brutal, materialistic age, giving more REALTY to stupid, physical things, than to God-like enduring IDEAS; that we are building 40-story office structures, but writing no Hamlets; riding in aeroplanes, but writing no Illiads.

To a considerable extent and from many viewpoints the gentleman was RIGHT. But there is one particular lvay in rvhich he was WRONG.

There is ONE particular direction in which the thinkers and workers of THIS age have progressed farther than in any previous age or generation, and that particular direction is one that means MORE for mankind in general than either Hamlets or Illiads-beautiful and enduring though they ARE-can possibly mean.

THAT direction, is the science of HOME BUILDING.

- In the old days when this world was young, mighty men of mighty ideas constructed the PYRAMIDS of Egyptthe Parthenon of Athens; and to this good day men marvel at the wonders that they r,.i'rought.

But the people that built those wonders of the u'orldskilled builders, as all generations since have proclaimed them to be-lived in shelter that no self-respecting bulldog of THIS day and generation would care to call his own.

Homer u'rote his Illiad and his Odessey, and sent those priceless literary pearls down to us through the ages, and u,e almost worship at the shrine of his genius.

But Homer never knew the REAL comforts of HOME. For in those days of inspired ideas of ONE kind, the HOME making idea was LACKING.

Shakespeare gave us his wondrous writings and his shrine grows brighter every day as we laud his genius.

But Bill never looked through a clear pane of u-indor,r' glass in his life; never dreamed of the conveniences of tr modern bathroom ; never slept on a spring mattress; never dreamed of a built-in book-case; never saw a glazed sun parlor, or a cool-air sleeping porch; and what he didn't know about steam heat, and refrigeration, and kitchen sinks, and running water on tap, and ventilating rn'indows, and ALL the other comforts of HOME, would fill a bigger book than any he ever wrote.

For WE, of THIS generation, have done and are continuing to do one great and enduring thing; we have learned the SCIENCE of practical, attra-ctive, convenient, comfortable, modern HOME BUILDING.

And we are the FIRST generation since this old n'orld was young, to learn it.

They are tapping the infinite and translating it into terms of human thought, and the finished product is spelledHOME.

For of all our civilizing influences, it is HOMES that shall longest and strongest endure.

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