eloek oar seraiee ! . . . for titne, is tnoneq !

o You'll need o slop-wolch, brcilher, becouse our looding leoms don'l mess oround wilh slow-motion horse-ploy. Everything's in high geor . "on lhe double!"

o When you need moteriols, you wont 'em right now! Time soved in getting them is construction time soved . . poyroll time. We con sove it for you.

o Best in plywoods of oll types press tl-re other fellow u'ith his ability TO SERVE.

Simpson Insuloting Boord . Mosonite Brond Producls Tile . Formicq ...thebest!

Understand, so far :rs lrusiness is concerned, your opportunity witl-r the public, is to convince them of YOUR equipment, and YOUR ability to serve THEM.

The fact that YOU nant to sell goods, is NOT a selling argument, and when you spend your time trving to tell them why YOU want to sell, you waste YOUR time and THEIRS.

When you tell them u,hy THEY need to BLIY your SFIRVICE, you are going at it from the right angle.

And u'hen everything you DO, and SAY and \VRITE, and ADVERTISE has that indefinite something in it that we call "PflNCH," you are rvell on the way t<l IMPRESS them.

For "PUNCH PRODUCES PROFITS."

Vollstedr-Kerr Lumber Go. Moves to Los Angeles

Jack Finnegan, ne\vly appointed Southern California manager for the Vollstedt-Kerr Lumber Cor.npanv of Portland, Oregon, announced last month his company had moved from the Ocean Center Building in Long Beach to 5140 Crenshar.v Boulevard. I-os Angeles.