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To Our Customers:

As Christmas draws near' inougnts turn to giving unO to those who have *;; our success Possible

, our customers' Ourbest way of returning the gift is to assure coniinulo hish qualitt :no courteous service ln the coming Year' f-T

INDUSTRIAL FOREST PRODUCTS

2300 E Katella. Suite 4l0 Anaheim Ca. 92806 (714) 937-1111

FAX 71 4-937-1 BB0 sell "buU'er" strips along existing parks to fill out the state park system.

Certainly there is no mention that the California state park sYstem has expressed no interest whatsoever in acquiring any of Pacific's old growth stands.

There is absolutely no recognition of the lact that Pacific Lumber Co. by any standard is practicing sound, responsible and very conservative forestry even on today's expanded cut.

What is really difficult for us to take is the implication made in these articles that what we do for a living borders on the criminal. The comPany has been operating since the 1880s. It has many third and fourth generation employees. Collectively, we know a lot about the land we live and work in. We know it is one of the finest places in the world to grow trees. The soil is rich and deep-an.d the rainfall is excellent. The wildlife is abundant - more so in the Young growth than the old growth. When the old growth is cut, the Young growth surges back. We regularly grow more wood per acre in our young growth than the south, the Northwest, or Canada. We are used to seeing Young growth trees 80 years old and up that range up to five or six feet in diameter.

One hundred years ago, we did things wrong. We clear cut and then tried to burn out the young growth regeneration, so we could plant crops. We learned this was wrong. This was tree growing land, not crop land. Today we feel we understand what's right for the land and the wildlife.

From what we have seen of the Peoole that write and edit these articles, hone ofthem know a thing about forestry, lumber or anything at all about our business, and not one of them has shown the slightest interest in learning. They arrive, spend two or three days with the Earth Firsters and Bertain and company. Then they come by and see us for anvwhere from 30 minutes to two hours, ask a few questions, apparently so they can tell their editors they talked.to both sides, and then go home and write articles that are entirely one sided.

Pacific Lumber Co. has alwaYs been a proud company. What makes it great are its people. Our people take great pride in knowing how to do things right, and that's what they do everY daYdo things right. And it is deeply disturbing to ui all when these media types, without care or conscience, misrepresent us to the world.

Why does this happen, You ask? We have tried hard to understand it ourselves. First of all there is no question that the general public is much more environmentally aware than they have been in the past. We also now have any number of non-profit environmental orsanizations such as the Sierra Club thit have become significant economic entities. They have large staffs, extremely well paid managers, expense accounts' and fancy oflices. They operate on big budgets. Their funds come from membership donations.

They have discovered that new memberships increase when the organization's activities get media coverage. The more headlines, the more memberships. So, it has become the path of least resistance to pursue causes which have the best chance ofgetting the headlines.

Unfortunately for us, redwood trees, because of their size and their age, have always been newsworthy. To the media, redwood trees are sure firelike Siamese twins, whales, quintuplets, and Zsa Zsa Gabor.

You begin to get an idea of what is going on when you read in a Humboldt (Continuetl

(Continued from previous page)

County activist paper that Darryl Cherney of Earth First will be giving a seminar on Thursday night entitled "Handling the Media."

On several occasions we have been successful in getting our story over to a journalist. The problem is that when we do, the decision is not to do a story at all. The truth just doesn't make news. Who is going to read an article entitled "Texas Financier Proves Good Steward In Redwood Region."

On the positive side, we are very thankful that in spite ofadverse publicity we find ourselves with a wonderfullv loyal work force and an equally great customer base that has stuck with us all the way.

In the long run we believe the truth will win out.