SEASON'S GREETINGS

1980 Lumberman Honored

Forest Products Week was highlighted in the Redding, Ca., area by a joint meeting of the Shasta-Cascade Hoo-Hoo Club and the Redding Trade Club, with over 380 lumber and industry men honoring the Lumberman of the Year. Dave Schaller.

President and owner of Schaller Forest Products, he received the award from Don Cherovsky, pres. of Shasta-Cascade Hoo-Hoo Club.

Dave was born in Bell, Ca., graduated from Paradise High School in 1957 , and Cal-State University at Chico in 1962. He worked as a carpenter in the Chico, Paradise area while attending college. After graduation he was employed by P.T.&T.in their management achievement program as a plant service foreman in Sacramento for two years.

Dave began his lumber career in Redding in 1964 when he went to work for a branch office of Industial Lumber Co. of Portland, Or. He was subsequently transfened to their main Portland office. In 1966 he moved to Menlo Park. Ca.. with Dant Forest Products where he stayed until 1968. He then returned to Redding to join North Valley Lumber Sales, sales agents for Heron Mills and Main Lumber Co., and worked there until Dec., 1977

Schaller Forest Products was formed in Redding in Jan., 1978, and the offices and disfribution yard were completed in the Mountain Lakes Industrial Park in 1979. The company specializes in pine industrials and commons for the millwork plants and furniture trade and distributes commons and dimension to the retail trade.

Metric Conversion Guide

Final guideline for industry to follow in organizing and planning meric conversion programs has been established by the United States Metric Board.

Gordy Martin

Under the Metric Conversation Act of 1975, all conversion programs must be presented to USMB for endorsement. The guidelines are said to have "strong and repeated emphasis on open and participatory conversion planning" since the USMB expects to examine plans for "evidence of ample and fair opportunity to participate by all parties affected by metric conversion. "

"Antitrust: A Handbook for Metric Planning and Conversion" has been prepared in response to concern over possible antitrust implications in organizing groups for metric converslon.

(Continued from page 38) provided the hardwood mouldings and lumber for many buildings including the Noble Hotel.

In the late '30s, the company built pre-fab houses. Some were shipped to Rangley and today a few of those buildings still stand at the Circle Ridge oil field on the reservation.

In the late '50s, Noble sold to a group of 15 stock holders operating as Quality Lumber. In 1966 the store was sold again, closed for a short time, and reopened as Pioneer Cash Lumber with Dick Sawyer managing the yard. In 1970, Bloedorns, a Torrington, Wy., based corporation, bought the yard and changed the name to Lander Lumber.

Every section of the new store is designed for the customer. A tool center is organized for self service. Special sections showcase paneling, bathroom and kitchen fixtures, as well as other materials for the do-it-yourself person. A larger storage area will enable the store to keep more building materials and supplies available.

The new facilities recognize the growth of Lander and enable the store to serve their customers better.

The 10 "Demandments"

Robert J. Dunn, Hudson Publishing Co., speaking before some 400 home improvement specialists at the National Home Improvement Council's second annual Western Regional Conference, Oct. 3-4 in Portland, Or., advised building better business profits through good customer relations or, as he called it, "the business of doing good business."

According to the publisher, today's customer "demandments " are: o Thou shalt give me a straightforward and honest appraisal of the full scope and cost of my project. o Thou shalt make me aware of all the newest products on the market and their comparative costs. a Thou shalt minimize the inconvenience to our family during the project. o Thou shalt insure that thy subs clean up after themselves, each and every visit. o Thou shalt check with me regularly to insure a smoothly moving project.

Thou shalt give me the courtesy of hearing me out in tull.

- b Thou shalt itemize thy estimate carefully, completely and clearly.

. Thou shalt minimize any financial surprises on the cost of my project.

Housing Starts to 1984

Gradual improvement in housing starts in the next few years with growth reaching 2 to 2.2 million units in 198384 has beeh seen by the National Association of Home Builders' Annual Housing Forecast Conference.

Prediction for 1980 was 1.2 million; 1981, 1.5 to 1.6 million: 1982. 1.8 million.

Mortgage rates are felt to have peaked at around l4%o with an anticipated drop to around l2vo in the coming year. An approximate l07o increase in the cost of a single family home is expected with the cost of $69,000 in August, 1980, rising to $71,300 in August, 1981.

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2200 No. Glassell, Orange, Calif. 92667 (714) 637.5350 o (213) 860.7791

164 Healdsburg Ave., Healdsburg, Calif. 95448 (707) 433.3313

GET-AUTAY vacations to Hawaii and Las Vegas including transportation, lodging and expense money were won by five western building materials dealers through Simpson Buitding Suppty Co.'s redwodd get-away program with several dealers lreriting trips to both places. (1) George tnompson, sales mgr., SimDson Buildino Supply, Santa Clara, Ca., presentino trip6 for two to both Hawaii and Las Veoas to Dusty Destreul, owner of Mead Clark Llmber Co., Santa Rosa, Ca. (2) Steve Aht, coowner, All Heart Lumber Co., Ukiah, Ca., Lois Bright, Simpson sales rep making presentation of Hawaii trip, John Mayginnes, co-owner,. (3) Bob Gallo, mgr., Beronio Lumber Co., San Francisco, Ca., another winner headed for Las Vegas. (4) Frank Stanger, sales mgr., Simbson'Buildinq Supply, Cerritos, Ca., Vivian and Gait Rade: stock, North County Lumber and Garden Center, Vista, Ca., Hawaii winners. Jon Sivers Simpson sales rep. (5) Abe Witlis, owner of Charley's Fence Co., Baldwin Park, Ca., winnei of trips for two to both Hawaii and. Las Vegas. Ray McKendrick brmpson sales rep.

Remember This One

If you want to get the best out of people, you must use the best that is in them.

Knotty Pine Back in Style

Are we seeing a resurgence in demand for knotty pine paneling? The kind that highlighted the walls of at least one room in the millions of homes built or remodeled in the first 60 years of this century.

There's strong evidence that's exactly wha! is happening, according to a pulse-feeling market check by Western Wood Products Association field representatives across the country.

Except now there's interest in both knotty and clear grades, and in light and dark-colored species, an interest picking up where it left off when lower-priced, easily installed woodgrained decorative sheet materials dampened demand for solid lumber paneline some 20 years aqo. '

"Rei-ailers are hearin! more and more consumer requests for something real, not imitation," field service manager C.V. Riolo said in summarizing the field staff study.

It's a demand being initiated at the retail levels at the moment. People are willing to invest in the more expensive solid paneling to achieve what they believe is a higher quality livins soace.

"As ihe cost of new homes climbs. the extra expense of solid paneling has become almost insignificant," notes WWPA marketing v.p. Robert Herbst. "So we shouldn't be surprised to see builders lmking to this kind of product again for competitive purposes."

The comeback means a new generation of do-it-yourselfers and professional installers must learn the finishing and installation techniques. "The same goes for producers, the sales departrnents, wholesalers, purchasers- everybody," Herbst noted. "If everyone knows what they're doing all along the line, the end-user will get the best satisfaction possible. "

An informational packet of literature on handling, finishing and installation of solid wood paneling is available from Western Wood Products Assn., Yeon Bldg, Portland, 4.972U.

Fir Your lnformation

The Douglas fir is the namesake of David Douglas, a Scottish botanist, not Gov. Sir James Douglas as many think.

A botanical collector for the Horticultural Society of London, young Douglas spent considerable time along the Columbia River when the United States and England were still fighting over jurisdiction of the Pacific Northwest. While conducting a land survey of the territory to strengthen England's claim to the land, he discovered the tree and sent sample specimens with cones to England.

With boundless energy, Douglas is said to have covered over 12,000 miles on foot, horseback, and canoe, learnins several Indian dialects and having-, a brief marriage with the daughter of an Indian Chief. When he was 35 years old, he died in mysterious circumstances while climbing Mount Mauna Kea on the Island of Hawaii. He was found at the bottom of a six foot pit, a wild caffle snare, apparently trampled to death by a trapped bull.

Although the tree had been reported in 1795 by Dr. Archibald Manzies, a surgeon-botanist with Capt. George Vancouver, and given the scientific name of Pinus taxifolia in 1803, the designation was changed by botanists to Pinus douglasii, recognizing the work of Douglas.

The common name of the tree since that time has been Douglas fir although the scientific name has undergone numerous changes. At present, it is known officially as Pseudostsuga menziesii.

Tony GallegherPete

GanahlBen Gardiner - Wayne GardnerMax GarmonGene GauthierJim GauthierBob Gaylord - George

GeibPete GeibJohn GeijsbeekPhil Gilbert - Denny

GilchristIim GilchristGene GirardDale Goodwin -

John GrayRichard GrayLen GreenEv Guernsey -

Ray GutierrezAlan Hale, Jr.Bob HalvorsenJohn HamptonBill Hanen - Doug Hansen - Captain Kris

HansenTom HansenJohn HarmerRonnie HarnewFrank Harringtonfim Harrington - Ralph Harrison -

Ivan Hart - Hap HastyNorton HathawayHarold

HaynesBob HeberleButch Heberle - Jay Hebert -

Don HeilDon HelmigBill Herndon - Denny Hess -

Frank HigginsAnn HigmanDan Higman - Jerry

HigmanBob HirtRon HiteBert Holdren - Jerry

HoldrenFred HolmesRon HopkinsBill Hormuth -

|im HormuthDick Hotaling - ]ack HugheyBill Hunter

- George Hunter - Hugh HurthFrank lvanovichBob

IacobsenDick Jahraus - ]oe JahrausChuck fenkins -

Hank lensen - Evelyn Johnson - |ohnny Johnson - Scrap

Iron JohnsonLeonard JonesStan KaufmanDan Keller

Tim Keller - Doug Kelly - Iohn KellyRuss Kelts -

Phil KeltyA.L. KerperMead KibbeyDick Kilpatrick

Gordon KingBill KnudsenBill KoffardLowell

KolbManos KoulourisCarl KufferathJohn Kyncy -

Walley Lai - Floyd LaierGus "Cookie" Lamartine -

George LaneJohn LaniganHerschel LarrickMil

LarsonLeontlauderbachDick LearnedBob Lehow -

Mike LepageBob LindahlBob Linderman - Iim

LindermanJack Lindsay - Warren Lindsay - Wally Lingo

'- John Lipani - Crant Lor,'egren -- Marshall Lun.sden

Abe l.vmanTohn \lacintosh - l.lovd Mangrum [)or1ql3"

Maple Bill N'larmion ' Rrownie lvlarkstrorl Bolr lvlarriottPete NlarshallJim Nlartin - R.rger Nlartin *

Jim Martindale - Jim Matthews - Biily Maxwell - Jim MaynardMac McCauley - Harry McCauley - Hugh

McConnellBill McCoy - Ralph McCulloughIason

McCuneStan McDonald - Vernon McGaheySam

McGaugheyFistula McGogartyEd McGowan - Jerry

McGrewBert McKee - Kingston McKeeEllen

McNamaraTom Melin - Wayne MeredithTom

Metzger - Toby MoehnkeCrew of tanker M/V MoisesArt MilhauptDon MillerWalter MillerHakalaka

MishebobFlorence MolenkampArchie MooreJack

MornorichWade Moseby - Bill Moyer - ]ohn Mullin -

Terry Mullin - Wayne Mullin - Captain Cece MullinsBill MurrayJim MurrayMike MuseBud Nelson - ]im Nelson - Jimmy Nelson - Virg NesbittArt NethJim NewquistIohn NewquistJack NielsenEd NolteGus NordstromArnold Nutter - Perry

Rodecker - George RodeckerBill RogersPete RogersJohn RontenKen RoseKen Rossjim RossmanJohn RudbachBill RuggClint RygelBob SandersPaul SauseFred ScaifeHarlan

SchroederClaude ScottBill SharpBob SheperdDean ShortJake ShugrueEd Shuman - George

SchmidbauerClaus ShultzNorm SiefkenBob Sievers

Charlie SiffordBob SiltainenGene SjostrandClark

SmithDarrell SmithDon SmithHarold SmithJack Smith - Ray SmithWalter SmithCliff SmootEk

SnopesFlem SnopesWalt SoppStark SowersPaul

SparsoPete SpeekDuke SpeerBob SpryGale

Stafford - Larry Stainbrook - Roger StainbrookPaul

StakeFrank StangerNeal StaufenbielStan Stenlake

Don StobaughEd Stoner - Capt. Bob StorckBob

SullivanJohn SullivanDon SundstromTom Supple

Fred SuverkrupHerb SuverkrupJohn Suverkrup -

Steve Suverkrup - Wally SwansonDon Swartzendruber

Merl TannerPhil Taylor - |ohn Tennant - Harry

TerrellBob ThompsonNat ThompsonFred Thomson

- Gary ThomsonAl ThrasherTim Timmerman -

Keith VogettRex VowellMitch Wagner - Maury

Walker - Terry WareKen WattBob Wells - Harley

WernerHerm WestFrank WestlakeIohn Weston -

Warren WexlerHal White - Hany WhiteJim Whitty -

Hugh WilhoitDick Williams - George Williams - Jim

WilsonCece WingardSam Witzel - Sterling Wolfe -

Gordon WoolardTed WoodTim WoodJack Young

Pat YoungJack Zalaha.